Linguaserve

?? En Linguaserve estamos emocionados de compartir nuestra evolución. ? Tras 25 a?os conectando marcas con el mundo, damos un paso adelante con una transformación estratégica que refuerza nuestra apuesta por el futuro. ? ?? ?Qué implica este cambio? ? ?? Más soluciones: combinamos servicios lingüísticos con marketing digital internacional (SEO, SEM, creación de contenidos y consultoría digital). ? ?? Innovación con IA: procesos más ágiles y eficientes, siempre con un toque humano. ? ?? Nueva imagen, misma esencia: el verde simboliza innovación y sostenibilidad; el azul, confianza y experiencia. ? ?? Más globales y conectados: tecnología y comunicación multilingüe para cada cliente, mercado y cultura. ? ?Qué te parece nuestra nueva identidad? ???? #marketingdigital #rebranding #innovación ___________________________________________ ?? Linguaserve is evolving! After 25 years of connecting brands with the world, we’re proud to unveil a bold transformation that strengthens our commitment to the future. ?? What’s new? ?? More solutions: we’re combining our language services expertise with international digital marketing — SEO, SEM, content creation, and digital consulting. ?? AI-powered innovation: faster, smarter processes, always guided by a human touch. ?? New look, same essence: green reflects innovation and sustainability, while blue embodies trust and experience. ?? More global, better connected: by merging technology and multilingual communication, we deliver tailored solutions for every client, market, and culture. We’d love to hear your thoughts on our new identity! ???? #DigitalMarketing #Rebranding #Innovation

?? Google My Business: Boost Your Local Visibility and Improve Your SEO ??? If you want your business to stand out in local searches and attract more customers, Google My Business is one of the best tools available. ???? Optimizing your profile doesn't just improve your ranking—it also strengthens customer trust in your brand. In our latest article, we cover: ? How to create and optimize your Google My Business profile. ? Strategies to improve your local SEO with relevant keywords and content. ? Practical tips to attract more customers and increase your visibility. ?? Don’t miss the chance to improve your Google rankings and grow your business. ?? Read the full article here: https://bit.ly/4kgxsiX #SEO #GoogleMyBusiness #DigitalMarketing #LocalSEO #OnlineVisibility

? Insights from CEOs at Leading LSPs ? Reflecting on 2024: Successes and Areas for Adjustments Welcome to this year's installment of CSA Research's 2025 CEO Insights. In this edition, we bring you reflections from CEO members of CSA Research's Leadership Council, highlighting their experiences, successes, and challenges as they navigate a rapidly evolving industry. Today, we feature Pedro L. Díez Orzas, CEO at Linguaserve who shares an in-depth look at Linguaserve?journey through 2024: “The data from various reports points to a challenging outlook for the sector in 2025, following the difficulties encountered in 2023 and 2024. The negative growth seen in recent years has largely been driven by the decline of traditional translation and localization services, primarily due to the disruptive impact of Generative AI. This trend has continued to gain momentum as 2025 gets underway and is expected to persist in the coming years. Nevertheless, 2024 witnessed significant shifts compared to 2023, which can be grouped into three major trends: A more balanced view of AI. The initial excessive enthusiasm surrounding AI has evolved into a more nuanced perspective. There is now a broader recognition of the need to use this technology responsibly, with an understanding of its limitations (often referred to as “the wall” in reference to current technological barriers). Generative AI is increasingly being viewed not as a one-size-fits-all solution, but as a tool to for creating customized solutions. A growing demand for human oversight. Clients’ initial belief that Generative AI could function without human supervision is gradually shifting. We are seeing an increasing demand for professional services not only to train or fine-tune large language models (LLMs), but also to audit, edit, or validate Generative AI output. In fields like translation and content creation—especially in multilingual communications—it has become clear that Generative AI, on its own, is not sufficient. Advancements in international regulation. Legislation, particularly in Europe, is steering the conversation toward a more responsible use of AI. In some countries, regulations now require labeling content that is fully or partially AI-generated. In this evolving context, the sector is already introducing new services, solutions, and technologies that integrate Generative AI. What once seemed like an uncertain landscape just a year ago is beginning to solidify with greater clarity. After the “tsunami” brought on by the rise of Generative AI over two years ago, the sector is finding its way toward a more balanced approach, navigating the intersection of innovation and responsibility.” What are your thoughts? Share your insights in the comments as we continue this journey through 2025. #LanguageServices #BusinessInsights #CSAResearch #Leadership #Globalization #Localization

El Carnaval es una de las celebraciones más divertidas y famosas del mundo. Aunque los disfraces y las cabalgatas son un clásico, cada país le pone su propio sello. ?? Desde los vibrantes trios elétricos de Salvador de Bahía, que convierten las calles en una fiesta móvil, hasta los exclusivos bailes de gala en antiguos palacios venecianos, el Carnaval es una explosión de creatividad y tradición. ???? ?Cuál de estas celebraciones te gustaría vivir? #Carnaval #FiestaMundial #Cultura #Tradición

?? Translation and Marketing: The Perfect Combination! ?? Are you expanding internationally? Don't let language stop you—turn it to your advantage! ??? Translation isn’t just about finding the right word: it’s about creating connections. A well-executed multilingual marketing strategy ensures your brand resonates naturally and persuasively with global audiences. ?? Localization: Adapt your content, visuals, and tone to align with cultural expectations. ?? Transcreation: Maintain creativity and emotional impact by going beyond standard translation. ?? SEO & UX: Speak the language of your audience—both literally and digitally. ? A well-translated message feels local, not foreign. When done right, your brand can achieve true global reach. ?? How can you make sure your campaigns connect with audiences all over the world? Let's talk in the comments! ?? #Localization #Transcreation #SEO #GlobalMarketing #MultilingualSuccess

?? SEO for Ecommerce: Boost Your Online Store and Attract More Customers ??? In an increasingly competitive digital market, standing out among thousands of online stores is a challenge. But there’s a key solution: SEO for ecommerce. ????? In our latest article, we cover: ? What SEO is and why it’s essential for your online store. ? 5 key strategies to improve your ranking and attract qualified traffic. ? How SEO can reduce advertising costs and give you a competitive edge. ?? Don’t let your store go unnoticed! Learn how to optimize it and multiply your sales. ?? Read the full blog here: https://bit.ly/4b9JfvG #Ecommerce #SEO #DigitalMarketing #OnlineStores #SEOforEcommerce

??Cada día existen más herramientas para visibilizar a tu marca, y por eso elegir la plataforma correcta puede marcar la diferencia entre el éxito y el estancamiento. Cada herramienta tiene su propio impacto, pero queremos saber: ?cuál ha generado los mejores resultados para tu negocio? #MarketingDigital #PublicidadOnline #EstrategiaDeMarketing

??? Can you really rely on online translators for your business? Tools like Google Translate and DeepL make communication easier, but when it comes to accuracy and professionalism, they often fall short. ?? ? Context errors that can change the meaning of your message. ? Privacy risks, as your data may not be fully secure. ? Limitations with technical, legal, or specialized content. For high-quality translations at a competitive price, our AI-powered translation with human post-editing is the smarter choice. Ensure precision and reliability in every word. ???? Learn more in our blog: https://bit.ly/3CNRUXK

?? YouTube cumple 20 a?os ?? Esta plataforma revolucionó la manera en que vemos contenido, aprendemos y consumimos información. De esperar a que pasaran nuestros programas favoritos en la TV ??, pasamos a tener acceso inmediato a contenido en cualquier momento y lugar. YouTube también ha cambiado la manera en la que las marcas se publicitan, de los spots de televisión generales y molestos a los videos virales, estrategias de contenido y anuncios personalizados, esta plataforma es hoy clave para el marketing digital.?? #MarketingDigital #ContenidoAudiovisual #Publicidad #EstrategiaDigital

?? Marketing in 2025 will not be as you know it today ??. The game is changing, and only the brands that know how to adapt will stay on top. From artificial intelligence to the metaverse, digital evolution doesn't stand still. ?? In our latest article, we look at 10 key trends that will transform marketing next year: ? AI and automation for smarter strategies. ? Extreme personalization to build customer loyalty. ? The rise of the metaverse and omnichannel. ? More authentic influencers and storytelling with purpose. ?? The future of marketing is here, are you ready to innovate? #Marketing2025 #DigitalMarketing #AI #ContentMarketing #MarketingTrends