We truly believe in the power of #paper. Christopher Berardelli, president of our sister company, Media Horizons recently said, "#Creative matters more than ever. In fact, creative sells and #paper enhances that experience." Let's have a conversation about your #papersupply & how you're using that medium. #papertrends #printtrends #marketingtrends #directmarketing #printtrends
Lindenmeyr Central
纸张及木材制造业
Purchase，NY 1,159 位关注者
Paper, Print, Packaging and Postage Specialists.
关于我们
Lindenmeyr Central is a paper, print & packaging company serving brands across the globe in the retail, catalog, publishing, direct mail, direct to consumer and financial services markets. We are a division of Central National Gottesman, a $9 billion global sales and distribution company. Visit www.lindenmeyrcentral.com to learn more.
- 网站
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https://www.lindenmeyrcentral.com
Lindenmeyr Central的外部链接
- 所属行业
- 纸张及木材制造业
- 规模
- 1,001-5,000 人
- 总部
- Purchase，NY
- 类型
- 私人持股
- 创立
- 1859
- 领域
- Paper procurement and management、Distribution management、Print and publishing consulting、Industry and environmental services和postal consulting
地点
Lindenmeyr Central员工
动态
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Earlier this month, we discussed the importance of testing different #directmail formats. Be sure to check out our follow-up #blog post focused on how different formats yield varying #results. https://lnkd.in/emEUKiqz #directmarketing #printmarketing #printtrends #marketing101
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What a wonderful few days meeting with top #publishers in the UK! The conversation was flowing; dialogue about #sustainability continued; and ideas and innovation spread. #publishing #bookpublishing #publishingtrends
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So awesome to see our colleagues, Harry Rice and Bethany Christie in London at the #BookFair. #Paper and #print #trends are changing daily - looking forward to getting the latest from them. #papertrends #booktrends #publishingtrends #directmarketing
The fun continues for Day 2 of the #LondonBookFair with Harry Rice & Bethany Christie! Excellent discussions on all things’ #sustainability, #multimedia strategies, #papersupply and #publishingindustry #trends. #lbpp
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Some impressive new findings from the Joint Industry Committee for Mail (@JICmail) in the UK:? ? 77% of mail was read or looked at (the highest ever recorded) and direct mail stayed in homes for an average of 7 days. ? 6% of mail prompted a purchase in Q4 2024, 15% led to a discussion, and 8% prompted a website visit. ? Rising concerns over digital ad fraud, last-click attribution models, and competition for consumer attention highlight the importance of mail as a “Super Touchpoint” in marketing strategies.
Over three-quarters (77%) of mail was read or looked at in the crucial Q4 trading period, according to the latest quarterly results from JICMAIL, representing an all-time-high reading of this engagement metric since JICMail began tracking consumer mail behaviours eight years ago.
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So great to see our Lindenmeyr Book Publishing Papers team represent at the #LondonBookFair. Be sure to connect with Harry Rice and Bethany Christie if you’re in London this week! #papertrends #printtrends
Awesome first day at the annual #LondonBookFair! From chatting with new friends to important #partners, we had a wonderful time networking around the globe. #bookpublishing #lbpp #booktrends #papertrends #printtrends
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New #blog post! It's more important than ever to #test #directmail formats. Here's why... https://lnkd.in/eGgvQrSC #dm #mhinsights #mhstrategy #directmarketing #printmarketing #printtrends #offline #offlinemedia
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New research reveals that nearly three-quarters of surveyed businesses (73%) always or frequently include direct mail in their marketing strategies, with many combining print with digital campaigns to maximize ROI. However, a deeper integration between print and digital - e.g. employing predictive tools that capitalize on real-time, event-driven insights - can improve results even further. #DirectMail #PrintWorks https://lnkd.in/eSwGjXDw
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Days 1 & 2 in the books for Donald Bergen, Caroline Shafer & Christopher Berardelli. Tomorrow's topics? #Digitalmarketing & omni success. Let's chat about how #print is a necessary spoke of your omnichannel marketing #strategy... and actually complements digital! #directmarketing #printmarketing #papertrends #powerofprint
eTail? Days 1 & 2 have been filled with good conversation, excellent company & strategic insights. Be sure to catch Donald Bergen, Caroline Shafer & Christopher Berardelli on Day 3. We're excited to hear all about things' #digital and #omnichannel #marketing. #mhinsights #mhstrategy #directmarketing
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Powerful & inspiring is right. So excited to see what's in store for day 2 at eTail?. With so many industry leaders, innovative companies, and exciting brands, there's so much to do & see. Don't hesitate to reach out directly to Donald Bergen if you're also at #etail and want to get together! #printmarketing #directmarketing #marketingstrategy
If you thought yesterday was big, today is PACKED with powerful sessions that will leave you INSPIRED. ? Kicking #eTail Day 2 off with OPENING REMARKS by Jaysen Gillespie, VP of Product Marketing and Insights at RTB House, setting the stage for another incredible day. He’ll also moderate three dynamic panels feat. speakers like Janna Navarro, VP of Brand Strategy at Wpromote bringing big insights.. ? High-Impact General Sessions You Can’t Miss ?? Transforming CRM for Modern Retail – Jamie Domenici, CMO at Klaviyo ???AfterShip Case Study: Streamlining Operations for Scalable Success – Joe Wyatt, Director of Strategic Accounts ???Turning 1 Test into 7 Figures – Michiel Dorjee, Director of Digital Experience, Optimizely ? Wine & Dine Power Lunches are back and hosted by Commerce Media Tech, Exhance, Insider., Dynamic Yield by Mastercard, and Blockboard. ? Visit the EXPO Hall to meet 250+ retail tech innovators – and the Innovation Theater to see Legitimate, TubeScience, Insider., Checkmate and Marqo! ? ?? For the Grand Finale… Tonight, we’ll wrap up with the RETAILER ONLY reception at Rockwood Grill! Sponsored by Netcore Cloud, Netcore Unbxd, Infobip, Velou, and Cloudinary, this is where partnerships form and the future of retail will be discussed over drinks. ? Day 2 is stacked! If you're at eTail?, don’t miss a second of it.
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