Limelight

WE ARE HIRING ??? Join the FASTEST-GROWING SaaS in the B2B Creator Economy - a true blue ocean opportunity!! For 12 months... We’ve been a lean team of 4! Now? We're DOUBLING head count ???????? Why? Because we’re: Signing billion-$ brands EVERY. SINGLE. DAY. Growing at 65%+ MRR, month after month. In huge demand from hungry VC’s. Hyper-growth mode: ACTIVATED! We’re cranking it to 100 ?? Next step? Category DOMINATION. I'm on the hunt for a: ?? FOUNDING AI ENGINEER → We are automating every part of the service marketplace. Our goal? Creator advertising will be easier than turning on Google Ads. ?? FOUNDING FULL STACK ENGINEER → To push the limits of our product, working alongside Youngjae Ji (ex-Uber, 20+ years experience). He’s a top .01% engineer. ?? ACCOUNT EXECUTIVE → I’m closing over 90% of all demos. I need a HUNGRY sales rep. Huge potential for the right person. Big plus if you love creating content! ?? HEAD OF GROWTH → I’m on the HUNT for a marketplace growth expert to go even FASTER. This role is critical to help us SCALE. Want to join this rocket ship? DM me if you’re up for the challenge. (disclaimer… this will not be easy!!) We ONLY want the best! Friends, tag the top talent in your network ?? I want to speak to the crème de la crème.

Startups chase product-market fit for YEARS. But the truth is... it’s all about TIMING ↓ I’ve been a part of 6 startups in 13 years (each one was on the PMF battlefield!) It’s a relentless grind. Pushing a boulder uphill. DAILY. 18-hour days? If you know, you know. But when you hit it? EVERYTHING changes ?? Customers sign up like crazy! Users refer you without you asking. The product starts pulling itself out of you. The DEMAND = undeniable. That’s where Limelight is right now. Revenue = exploding. MoM growth = insane. GMV = booming (see below!). The NETWORK EFFECTS are kicking. HARD! B2B influencer marketing is the next frontier. And Limelight is LEADING the charge ???????? No comparable competitors. No marketplace like ours. No equivalent product. We're sailing the blue ocean ?? Navigating uncharted waters! So it’s time to double down. Move faster. Hire sharper. Scale harder. We have WORLD-CLASS infrastructure to get creators paid and redefine B2B marketing. The rocket ship has officially taken off ?? And we REFUSE to land until we hit $100M ARR. I can't thank my team enough Youngjae JI, Demir Capan, Janine Bulao... and all 40+ of our advisors! This month is one for the history books ?? WATCH THIS SPACE!!!

I think B2B creators have cracked the code. ? They earn more predictable income vs B2C creators. ? They confidently charge $500+ for their services. ? They’re twice as likely to make $10K+ a month—with smaller followings. ...and brands are taking notice. Just last week in my newsletter, I dove into positioning vs. pitching. Creators need to focus less on pitching 100 brands and more on positioning themselves where brands are already looking for creators. In the last 30 days, Limelight landed me 3 brand deals—without chasing, pitching, or cold emails. Shoutout to David Walsh for leading the charge ?? Now, here’s the big question: Have you ever scored brand deals through LinkedIn? Share your stories below! #LimelightPartnership

I just landed my first LinkedIn brand deal. ? Here’s how it works ?? Back in 2022, something that was not on my bingo card was LinkedIn brand partnerships. I knew they existed on platforms like IG and youtube, but they were unheard of on LinkedIn. That’s no longer the case. Today, brands like Hubspot, Clay, Beehiiv and Webflow and hundreds more are leveraging the reach and authority of LinkedIn creators, thanks to David Walsh and the team at Limelight. ___ I'm Sam Browne ?? I help world class founders grow their audience and income on LinkedIn. DOWNLOADS Passive Lead Generation ?? Generate leads on autopilot by harnessing the power of lead touchpoints across your profile and content. Supercharge Your Hooks?? Combine proven copywriting techniques to create irresistible hooks, and increase likes and comments by 300%.

In January of '24 I got the attached DM from David Walsh He said he was building a platform for SMEs to make money. 2 days later I met with David and joined his advisory board. Over the last 14 months, Limelight has made me feel excited, inspired and jealous simultaneously. I'm excited because the b2b creator economy is just getting started. I'm inspired because the speed at which his team is operating is at another level. They get me on a call and incorporate my feedback on that call. That's what being in the top .01% of companies do. I'm jealous because the product is so dang good and the Limelight team always has a lot of fun building and celebrating wins. Whether that's breaking $1m of proposals sent or helping all of us build the b2b creator economy. David and his team are giving people a chance to work with some absolutely incredible partners and I'm one of those lucky people that have had a chance to work with companies I believe will be the future of sales. #LinkedIn #Sales #Marketing

We cut ActiveCampaign's B2B influencer marketing management time by 60% - in JUST 7 days! - 75 top influencers applied to the campaign - 10+ hours of manual work/week GONE! - Faster execution, better relationships - Clean & immediate payments Their OLD management system? Slow, manual and fragmented. Casey Hill, Sr. Growth Manager told me: "We have to chase every influencer, get screenshots and manually aggregate in Excel. It's a nightmare!” Internal teams faced: ? Critical insights buried in different tools ? Manual processes eating up resources ? Disjointed approvals delaying deals So, we built a better way... INSIDE Limelight! (Disclaimer: we ship features every week, some they use more than others) Here’s EXACTLY what we did: 1/ Centralized every step. We migrated their entire partnership process - contracts, approvals, reporting - into one streamlined dashboard. No more tool-hopping. 2/ Sped up influencer discovery. Within 60 minutes of onboarding, ActiveCampaign curated a list of potential creator partnerships using Limelight’s advanced AI filter tools. 3/ Automated the admin. From contract signing to onboarding workflows, we custom built automation to onboard creators, remove bottlenecks and keep deals moving fast. 4/ Created instant visibility. The 758 B2B creators on Limelight installed our plugin, giving ActiveCampaign real-time and precise data on campaign performance metrics. The results? Time saved → Focus on high-value deals Scalable systems → Unlimited growth potential Seamless workflows → Faster campaign launches NOW? ↓ ActiveCampaign runs one of the most efficient partner programs in SaaS ?? They manage EVERYTHING through Limelight. In their words: "Limelight simplifies every step of influencer collaboration. We have a much more established pipeline and visibility into the results." B2B Influencer marketing is the new land grab. Brands like Bill[dot]com, Clay, Webflow, HubSpot and Intercom aren't missing a beat. They're getting in EARLY ???? Want to put your 2025 marketing on steroids too? I'd love to give you a demo!

Ok jokes aside, I have made a lot of money this year so far from influencer partnerships, there's one thing that made a big difference in 2025... ?? . .. ... Limelight The B2B Influencer Marketplace David Walsh and the team have built an incredible platform for creators and brands to work together. This is how it works: Creators & Influencers can build their own storefront (here's mine https://lnkd.in/gRBawqFw) to advertise their influencer and paid post services. Brands & Companies can search their ever growing database of global B2B influencers to find the best ones to promote their products. It's helped connect me to some incredible brands this year already! The key to getting this right is simple: ? Find products and companies that you either use or genuinely believe in. ? Create content that's valuable to your audience but also promotes them. ? Make it a win-win-win (a win for your audience, the sponsor and you). My advice? If you're a creator on LinkedIn, build a storefront on Limelight (they even launched an AI storefront builder!). If you're a brand, build a profile and check out the right influencers for you. Check it our for yourself here: https://lnkd.in/dDCzzigJ Oh and if you're keen to learn about influencer marketing these are some of the best people posting about it on LinkedIn right now: Vin Matano ?? Will Aitken Sara Uy Mark P. Jung Sarah Adam Eileen Kwok

Our annual Algorithm Report 2025 is coming soon! +100 Pages of new stats, trends and strategies. But this year, things will be slightly different. LinkedIn is changing fast. If you’re not adapting, you’re falling behind.?? Sticking to last year’s tactics? That’s like bringing a flip phone to a Zoom call.? Over the past 5 years we have always shared our report for free. But here’s a little twist…? This year, I am giving you one shortened free chapter every week starting April 28th. Yes, you read that right. No paywalls. No fluff. Just pure value.? Each week, we’ll release one of the following chapters:? 1. The State of LinkedIn? in 2025 – What’s changed, what’s working, and what’s dead.?? 2. Post Formats That Maximize Reach – Data-backed strategies for 2025.?? 3. Employee Advocacy & Content Pillars – What truly drives engagement.?? 4. The Perfect LinkedIn? Post – Structure, anatomy & optimization.?? 5. AI, Innovation & Influence – The impact on content & visibility.?? 6. Company Pages, Ads & Growth Hacks – Best practices to scale your brand.? But for those who don’t just ???????? to win on LinkedIn but dominate it, I’ve created the Content & Algorithm Playbook—a complete package for a one-time fee of $150.? Here’s the amazing value you’ll get:? 1. ???????? ???????????? ???? ?????? ???????? ?????????????????? ?????????????? 2. ?????????????????? ?????????? ???????????????????? – I’ll personally guide you through the key insights.?? 3. ???????????????????????? & ?????????????? ???????????????????? – No guesswork, just execution.?? 4. ???????????????? ?????????????? – Every future algorithm shift? You’ll have the latest strategies instantly.? Once you’re in, you’re in. No more struggling with LinkedIn’s algorithm.?? And even more important, a trusted source! Want early-bird access? Drop your name on the waiting list now: https://lnkd.in/eYuQKHhb Any questions you hope we answer in our report? Drop them in the comments and I'll let you know! PS: Thanks to Limelight, Narify, Sales Automation Labs and BlissPoint Consulting for sponsoring this year's edition. And of course AuthoredUp for partnering with us to deliver you the best, unique insights.

I have turned down $30k+ in B2B influencer partnerships last year. This was positive for both my brand and theirs and gave me room to partner with brands that are the perfect fit ?? Your brand credibility is the currency that matters the most. Once you lose it, I'm not sure you can buy it back. ???????? ???? ???????? ??'???? ?????????????? ?????????? ?????? ???????????????????? ?????????????????? ???????? ???????? ?????????? ???? ?????? ??????????: → You instantly tap into audiences you'd otherwise spend months or years trying to reach → You "fast-track" credibility by leveraging the trust someone has already built with their followers → Decision-makers pay attention when a voice they already trust recommends a solution → The right partnership can influence pipeline more effectively than most traditional marketing channels This is precisely why I've been using Limelight for brand partnerships. 1/ I can find B2B brands that align with my audience. 2/ They can find me and decide if my audience fits theirs. It's not ???????? about reach. You're finding voices that already have the ear of your buyers. And when you do it right, you can borrow years of built-up trust. If you're a B2B tech company looking to scale faster in 2025, strategic influencer partnerships should be in your playbook. And if you want to do it right, check out Limelight. The only platform that actually understands the nuances of B2B influencer mkt. (or just message David Walsh directly ??). #LimelightPartnership

It's my happy one year anniversary! ?? On March 19th, 2024, I got a DM. ?? "Invite from CEO for Shoaib Ahmed to join Limelight." I saw it. Forgot to reply. (Whoops.) A few days later... ?? "Hey Shoaib, I'm building a product - I'd love to chat to you about it." Fast forward... 3 back-and-forth DMs 1 EXCITING Zoom call 6 pages of a contract signed ? TA-DAAAAA ? I joined Limelight as a Company Advisor. Why? Because I saw something incredible. The potential of a product to revolutionise B2B influencer marketing (especially for LI creators). And I wanted in! For the last year, I’ve worked closely with David Walsh (Founder & CEO), shaping and advising on: ?? Organic brand growth / LinkedIn marketing? ?? GTM strategy & social selling funnels ?? Viral content creation & scripts ?? Creative direction / video ?? Product features All to build something B2B desperately needed: A platform that: a) makes it easy for brands to work with creators b) actually pays creators fairly for their value. The best bit? I’m not only an advisor. I actually USE the product every week. You’ve seen me do sponsored posts, right? I use Limelight (made around $8k in brand deals). So the 10+ hours a week I spend creating content (for free!) to educate/inspire my audience... I can now get paid for. (FYI: I put all my income from brand deals back into my content e.g. video shoots, editing, collabs ??). Just last week, another creator DMed me: "How do I start monetising?" I sent them Limelight. 48 hours later? They landed a $500 brand deal ?? CRAZY. For far too long, B2B influencer marketing has been stuck in the dark ages: - Creators getting paid in "exposure" - Partnerships being clunky and slow - A lack of transparency around fees That ends now. Limelight sets a new standard in B2B marketing. I’m f*cking loving being IN THE TRENCHES. Right in the thick of it. Helping shape the B2B creator economy from the inside. This product is game-changing. It helps creators get paid. It helps brands go viral. David, it’s been epic riding with you and the team. Here’s to another year of growth! ?? If you’re a creator or brand... Get in. Get paid. Grow.