Lime Social Club

Little win for this Monday Morning - Last year on April 1: Lime Social Club had 1,000 followers. I was so freaking excited to hit that (had my friends boyfriend follow me so I could hit the number!) Today we hit 5k with organic content only. Can't wait to see what we can do through the rest of 2025 ??

Lime Social Club has EIGHT events this month! I'd love to have anyone - DM me if you're curious about what's going on! working with partners from HOKA, Movement Minded PhysioTherapy, Barry's, Factor_, DailyBasis, curious elixirs, art gurl and Susan Alexandra! Or RSVP Here: https://lnkd.in/gq6dEC8F

2 years ago I went freelance - Scared of leaving a salary, healthcare, and stability, but so excited to see what I could do. Today, Lime Social Club started its first office lease (the smallest, closet-sized office, but still!!!) Persistence is starting to pay off -- Cant wait to keep growing.

Last night walking home I couldn’t help but think: 11-year-old Caite would be amped that this is my life right now.? & 60-year-old Caite I think will be proud to say this is what I did. I usually like to frame my decisions thinking about the past + future judgements I have on it (helps take fear out of the equation). But gee -- I feel lucky that this is the work I get to be doing. Lime Social Club, Culture Pop Soda, HOKA, Meagan Mahaffy, Sam Edelson

"Drinking is the new cigarettes" I was on a call and someone said that to me – & then it kinda clicked… Over the last 18-months I have been betting on experiential activations outside the bar scene. Not because I don’t drink (I love a good cocktail, and some pool) but because my lifestyle choices overall don’t align with what bars & alcohol have to offer me. Even at Lime Social Club, more and more of our members are choosing spaces where the focus is on movement, wellness, and community. Why? Well here’s my guess.. - People want to feel energized - People are prioritizing meaningful connections, conversations, and experiences. - Wellness has shifted from a trend to a lifestyle – and alcohol is getting more and more exposure for its negative effects. - People are lonelier than ever, and now-a-days you don’t tend to make new friends in a bar (if you have, I applaud you!) So my big bet: Dry January won’t end the way it used to—it’s a mindset that’s sticking around. And as a marketer, it’s a reminder to create spaces, products, and messaging that meet this new energy. What are you seeing? Is drinking is the new cigarettes? Are your circles leaning into this shift, too? ??

?? Marathon Madness with Pitch and Run! Join us for the fun with 10 events in the next 10 days · thanks to our friends from On, Lime Social Club, Othership, Knockaround & HOKA ?? ?? Register for all events from the link in the comments ↓

11 days until the NYC marathon... which means there are 5 events for Lime Social Club to Tee up the big day!!! Sign up for any at the link in the comments. AND!!! All members on our platform will receive 2 free weeks at Barrys Bootcamp in Noho for 11/1 -11/14.

I recently learned that Lime Social Club's Head of Boston Community, Taylor Urlich, is on a mission to complete all six world majors—and in just 3 weeks, she’ll only have one marathon left. For those unfamiliar, the world majors include NYC, Boston, Chicago, Berlin, London, and Tokyo. Each course presents its unique challenges, beyond the already intense mental and physical demands of running a marathon. (Taylor will only have Tokyo Left after 11/3!) Runners are a breed of their own. They embody grit, determination, and relentless pursuit of excellence. They’re tough on themselves, but they’re also each other’s biggest supporters. It’s a network, a community, and an atmosphere like no other—where the cheers on the sidelines fuel every step, and the camaraderie keeps you pushing forward even when your body says stop. Taylor is the epitome of this spirit. She’s shown us all what it means to stay committed to your goals, embrace discomfort, and rise above the challenges that stand in your way. I couldn’t be prouder to know her and witness the incredible impact she’s making—both within Lime Social Club and beyond. If you're inspired by Taylor’s journey, I invite you to support her fundraising efforts or join her event this Saturday. Links in the comments below! & I can't wait to cheer Taylor on at the NYC Marathon in just 2 short weeks!!

This Saturday, 9/28 is... THE LAST #energyrun OF THE SUMMER! GNGR Labs partnered with Lime Social Club to bring to life runs throughout the summer months in NYC. Each getting bigger than the last. We have partnered with Pitch and Run, AthletEX, HOKA and others to bring together one final run for the summer with refreshments from... of course, our favorite, GNGR Labs. I'd love for you to come (especially if you've been contemplating trying a run club!) These gatherings are so much fun, and really pull in some of the brightest people in the area. I'm stoked for it. Find details at the link in comments! Lets get running! Shout out to: Namik Soltan, Ivan Khymych, Kevin Weatherman, Dustin Kendrick for helping this come together!

Hey NYC! This weekend Lime Social Club and GNGR Labs are hosting another baller run club! We have Ice Baths + Refreshments post-run for all those who come, Everyone welcome, all paces encouraged! We are leaving from MADabolic Brooklyn in Williamsburg -- Link in comments for details. Come Hang! Brian Rekuc, Namik Soltan ______ Pictures from our August Summer Streets Run with Pitch and Run ! Kevin Weatherman, Dustin Kendrick - taken by @rbg212