Limbic Brand Evolution

Are you a Perfectionist or an Evolver? Mark Twain said, “Continuous improvement is better than delayed perfection.” I’m all about the details and getting things right. However, here’s why I’m an Evolver: Perfection is a myth. What’s perfect to you, is not perfect to everyone. What’s perfect now, is not perfect later. In fact, claiming perfection and not changing anything over time, is worse than putting something out there and knowing you’ll continue to make it better. I’m not saying that you should lower your standards or settle for less that amazing.?(I’d never!) I am saying that there’s always a way to make improvements – especially when new insights emerge. What about your brand??Is it perfect, or could it be time to evolve? In my experience: ?? Brand Development is a process of Continuous Improvement. ? Brand Development is never one-and-done, solved or finished. The most successful brand leaders know this: ?? Being done will never happen.? ?? Perfection is fleeting.? ?? People buy on emotion ?? What people care about, changes over time ?? Ongoing evolution, rooted in emotional insight, is what takes to create Limbic Sparks and be a desired brand. ?? Raise your hand (by making a comment) if you’re an Evolver – I’d love to know how an “evolution mindset” works for you.?

I had a BIG MEETING yesterday.?20 client leadership team members, 4 hours, lots of Insights Discovery findings & workshop exercises. Plus, the BIGGEST screen I’ve seen my brand come to life on!! I had a blast and I’m so thankful every day to have so much fun at work!!

“You’ve never met an idea you couldn’t repurpose.” This critique was lobbed at me by one of my brand strategy mentors. It was meant as a dig – to say I don’t have original ideas. I took it hard. Afterwards… I stewed on the comment. All I wanted back then was to be a respected strategist. Someone who I respected and trusted basically told me that I don’t have original ideas.?It was not easy to take. As time went on, I realized that his observation was not only wrong, but it was a vast misinterpretation of one of my greatest strengths. You see, my goal was never to be the smartest person in the room.?I’m not someone who has big ideas on tap. My strategic approach comes at developing ideas from the other side. I observe, listen, and I ask questions others aren’t asking. I take it all in, I take notes on things that pop out to me, and I let it all marinate. Then, I connect the dots in unexpected ways. I introduce new ideas rooted in all the inputs and insights, layered with my own observations and recommendations. These days, I’m super proud of the ideas I develop and the value they bring to my clients. We’re creating Limbic Sparks left and right. I recently watched a great TEDx talk by David Rendall, where the theme was “In the right situations, our weaknesses become strengths.” It made me think of this story. We’re all very good at something. They trick is to know what that is and put it to good work. What’s one thing you’re really good at (that might be seen as a weakness in another context)?

When I was starting out in my career, I was enamored by people who seemed to be the smartest people in the room. They’d sit back and spout big ideas. Today, I see the flaw in this approach.?Here’s why… Curiously… they asked very few questions, yet they had many answers. Do you see this today??People who always seem to have the answer, but don’t ask enough questions. This is what Albert Einstein says about curiosity:?“Curiosity is…” Yup, you’ll need to click the slides to see.?And don’t miss the bonus section with 3 ways that you will benefit from deeper curiosity. This is why it’s a good idea to not aim to be the smartest person in the room, but to be the most curious. How has curiosity helped you have better ideas?

They were curious about 'my Why.' I told them, but more importantly, I shared the benefits for 'my Who.' → As in Who Limbic Sparks? Brand Strategy is for and the most important needs it addresses. “The commonly understood but often ignored ‘we buy on emotion and justify with logic’ is not woven through the fabric of the traditional brand strategies that guide marketing and customer experiences, and it’s a big, missed opportunity… Limbic Sparks? Brand Strategy puts behavioral science understanding and emotional insight at the center of how brand spark desire.” I was asked: → Can you walk us through the thought-process of starting your business? → Can you give our readers an introduction to your business? → Can you share a bit about what you do and what sets you apart from others? I had a blast reflecting on the building blocks of Limbic Brand Evolution & #LimbicSparks Brand Strategy. It's even more rewarding to know how much it helps brand leaders overcome the limitations of traditional brand strategy. Perhaps I revealed too much!?You be the judge. I’m so grateful to so many of you who continue to support my journey. ??

MARKENFELD PODCAST | 30 MIN ON POINT... WITH?Kevin Perlmutter, Founder & CSO Limbic Brand Evolution "As communication and experiences become more spectacular and eye-catching by the minute with technologies enabling the creation of whole new worlds and exciting ways to (virtually) augment our existing realities, companies need to develop strategies that entail decisive decision-making on which hypes to take on, which trends to keep away from and – best case – where to lead in uncharted areas of innovation." (Nadine Hohlfeld,?MARKENFELD | NADINE HOHLFELD) Welcome to my new Podcast Series on bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with?Kevin Perlmutter, Founder & CSO Limbic Brand Evolution. Follow-up on Spotify, Amazon, Apple, Google, Youtube, Threads, Whatsapp, Insta & Co. Enjoy!? #markenfeldpodcast?#onpointwith?#joyfulcreation #PodcastsOnAmazonMusic

Steve Jobs said: “Have the courage to follow your heart and intuition.” On this 5-year anniversary, I can confirm that this line of thinking is the way to go.?On this day 5 years ago… I began to think about the next phase of my career.?Honestly, I didn’t have a clue about where it would take me, but I knew it was time to follow my heart and intuition. → I committed to prioritize my values. → I committed to prioritize my family. → I committed to prioritize doing something innovative vs. more of the same. → I committed to prioritize my relatively unique insights about how emotions impact human behavior. → I committed to building on all my prior experience and take it to a new level by focusing on what matters most. These priorities set the strategic foundation that would ultimately lead to me launching Limbic Brand Evolution and creating the Limbic Sparks? brand strategy approach. I was still a couple months away from that all coming to life, but it happened! The incredible last 5 years have happened.?Everything that comes next will happen.?And I feel like I'm just getting started. All thanks to a foundation strategy, and from having the courage to follow my heart and intuition. What incredible thing have you accomplished thanks to having the courage to follow your heart and intuition??????

#HeyFounders, entrepreneurs, and business owners! This is a must-watch if you're struggling to connect with your audience(s). In this video, Julie Livingston of WantLeverage Communications and Kevin Perlmutter of Limbic Brand Evolution have an informative, fun, lively conversation about how important the WHO is when it comes to making meaningful connections with your customers. Here are a few key takeaways: - In the Age of Emotion,?finding "Your Why" is no longer enough? - Today, brand leaders need to spend more time understanding the people they are trying to reach and answer "Who's Your Who" - How brand strategy rooted in behavioral science can strengthen connections with key

Richard Branson says: "If Your Dreams Don't Scare You, They are too Small." In 2019, I made the bravest move of my career → I launched my own brand strategy consultancy.? Was I scared? YES?? Here's what happened: My dream was to: → Question the status quo of traditional?brand strategy → Put behavioral science insights at the center of brand evolution → Be independent and control my time → Put all my time & energy into my future, not someone else’s What if…. What if…. What if… ??? This happened: ?? I focused on addressing the frustrations CMO’s & Brand Leaders have with traditional brand strategy ?? I created the Limbic Sparks? approach to brand strategy – Sparking Brand Desire with Emotional Intelligence ?? I fully committed to living my values & only working with great clients / collaborators ?? Brand leaders I work with say they understand their consumers better than ever & found their brand voice ?? I’m living the dream!! I’m incredibly grateful that I found the courage to work through my fear and commit to my dream. I’m also grateful to everyone who is a part of and has supported my journey. ?? ?What dream are you going after this year? *** Hi, I'm Kevin Brand Strategist to CEOs & CMOs I help Brand Leaders Better Understand Consumers, Create Real Emotional Connections & Drive Growth. Limbic Brand Evolution ?? #Branding #Neuromarketing #LimbicSparks #Strategy