LIM

You know what slows down digital transformation the most? Forcing change without actually improving the process. Steven and I were talking about this, and here’s the reality: Just because you think a new system is better doesn’t mean your team will automatically agree. Here’s what Steven Nghe learned about change management in his role at Kloeckner: → What's intuitive to us ("click and checkout") feels threatening to those with established workflows. → The disconnect isn't just generational—it's cultural and relational. → Resistance often masks deeper concerns about changing trusted business relationships. So, how do you drive transformation the right way? ? Listen first. ? If people resist, don’t push—ask why. ? Their feedback might highlight real process gaps. ? Make it familiar. ? If a system feels like Amazon, call it that. ? People adopt what they understand. ? Prove the value. ? Show how it makes their life easier. ? If it feels like extra work, it won’t stick. Technology should solve problems, not create resistance. The most successful digital transformations I've seen don't start with "Here's our new platform." They start with "How might this make your specific workflow easier?" So, is your team implementing change? Or just installing new software? ?? #DigitalTransformation #Leadership #Innovation #ChangeManagement #LIM

Brands, let’s grab dinner at Shoptalk! We’re co-sponsoring an invite-only dinner at Nobu Las Vegas with Yotpo and Searchspring - A division of Athos Commerce, bringing together brand leaders for a night of great food and even better conversation. No presentations, no sales pitches—just a relaxed evening to connect with fellow eCommerce pros, share insights, and enjoy world-class sushi. ?? Tuesday, March 25th | 6:30PM – 9:30PM ?? Nobu, Virgin Hotels Las Vegas If you’re a brand executive attending Shoptalk and want to join us, let’s chat—spots are limited! RSVP here: https://lnkd.in/gj446STP #Shoptalk #Ecommerce #Networking #LIM

AI isn’t slowing down—but can we trust it yet? Millions of people smarter than me are working on AI. Someone, somewhere, is about to change the game. But here’s the real challenge: ?? Can we trust the data AI provides? ?? Can we build strategies based on AI recommendations? ?? Would you invest millions in an AI-driven approach? Right now, we’re in the early adoption phase—AI is making operations more efficient, speeding up marketing workflows, and creating new ways to personalize. But the next evolution is AI making real business decisions. That’s the part that still makes people nervous. So—how close are we to AI making major ecommerce decisions? Do you trust it yet? Let’s talk. ? #AI #Ecommerce #FutureOfWork #MarketingInnovation #LIM

Last week, we attended the DotDigital Global Partner Summit in Whistler, and it was great! After not having this event since COVID, the comeback was definitely worth the wait. It was a great chance to connect with some amazing folks in the ecosystem. Can’t wait for the next one! Dotdigital #dotski ##partnerships #dotdigital #lim

Taking networking to new heights—literally. Day 2 at DotSki has been all about great conversations on and off the slopes. Nothing like fresh powder, good company, and incredible views to make connections even better. Grateful for the time to connect with partners in a setting like this. More to come! Dotdigital #Dotski #Ecommerce #NetworkingOnTheSlopes #LIMatDotski

"Only if you were on Shopify...". A phrase my friend Rui (Sr. Director of eComm at Aetrex) kept hearing during vendor conversations. Now, his team is making a big shift: moving from Salesforce Commerce Cloud to Shopify. Here were the two key drivers in making this significant change to their business: 1. Integration Reality → Salesforce's proprietary API means longer implementation times → Most vendors prioritize Shopify's larger user base → Integration costs: $10-20K on Salesforce vs. hundreds on Shopify 2. Speed to Market → Faster partner onboarding → Simpler implementation → More resources readily available I say this because change is hard, and decisions like this are a big deal. Finding the right technology is important, but building the right team to support you through the change is essential. I’m happy to make an introduction to Rui for those currently contemplating a potential change. Collaborating is an important part of a decision like this, so let me know how I can help. #Ecommerce #TechStack #Shopify #DigitalTransformation #LIM

Day 1 at Dotdigital's annual partner summit #dotski is underway! Sebastian Brown Glad is representing clearer.io on the panel -?Stronger Together: Strategies for Building and Sustaining a Successful Tech Partnership, emphasizing the importance of showing up as a partner - "It’s about being present, proactive, and bringing value beyond the transaction." #partnerships #dotski #ecommerce

Shoptalk is around the corner, and we’re kicking things off the right way—poolside. Our President, Hasan Elkomey, will be in Vegas meeting with clients and partners, and we’d love to connect! But before the conference chaos begins, why not start things off with a drink, a snack, and some good company? We’re teaming up with Pattern, Yotpo, Tapcart, Searchspring - A division of Athos Commerce, Channable, Recharge, Midcoast, and iamota to sponsor the Smartership: Vegas Cabana Welcome Hour—the ultimate pre-conference hang. ?? Moorea Beach at The Mandalay Bay ?? Monday, March 24th If you’re heading to Shoptalk, come kick back with us before diving into the week. Spots are limited, so RSVP now to lock in your place by the pool: https://lnkd.in/gG8Ak5fx See you in Vegas! #Shoptalk2025 #Ecommerce #LIM

Change is hard. You know what makes it 10x harder? Bad communication. Rui and I had a fun conversation about what we’ve learned about communication (especially during change) from our client-agency relationship and our respective team relationships: ?? Over-communicate (seriously): Too much is better than too little. Make sure teams aren’t left guessing what’s happening next. ?? Create an environment where concerns aren’t ignored: The best decisions happen when people feel safe to push back and ask questions. ?? Align goals before making big change: If marketing wants to implement a new tool but finance says it’s too expensive, how do you frame it? Show them: “This will save us from hiring three more people—that’s $50K in cost savings.” Too many companies approach change with a “this is happening, deal with it” mindset. And it causes resistance, not because of the change itself, but because the lack of communication created skepticism and friction. What's more expensive—over-communicating during change or dealing with the fallout of under-communication? #Leadership #ChangeManagement #Communication #BusinessStrategy #LIM

We all want personalization—but at what cost? How do we deliver highly personalized experiences while respecting customer privacy and navigating the complexities of data security and access. eCommerce leaders, like my friend, Rui, are spending at least 10% of their time with legal and compliance and facing unique challenges like: → Privacy regulations → Demand for more personalization → First-party data But at the core, the question remains the same: How do we create intimate customer experiences while respecting privacy boundaries? Because right now leaders like Rui and brands like Aetrex are walking this fine line: → More data = better experiences. → More regulations = more restrictions. → More consumer skepticism = greater need for trust. For our clients, the answer isn’t more data. The answer is smarter data usage because the right systems collecting the right data in the right way will build trust AND deliver an exceptional experience. Let me know if this is something you and your brand are having these discussions. Happy to make an introduction to Rui. He’s great! #CustomerExperience #DataPrivacy #Personalization #EthicalMarketing #LIM