Lil Snack

We just 2X’d our Lil Snack Team to start 2025! ?? A year ago at #GDC, it felt like we were shot out of a cannon following our a16z speedrun debut. Since coming out of stealth, our Lil team of FOUR has: ? Released 500+ days of new games straight ? Scaled to 1M+ players in 2024 ? Reached profitability ??Teaming up w/an incredible set of partners Now, it’s time to level up with the new firepower of the Lil Engineering Team! Introducing ... ?? Ryan Berg (ex-Snap, Hulu, HeyGen, Dapper & more). A full-stack powerhouse and battle-tested leader. He’s done it all, from hyper-scale to high-growth startups. This our fourth company together— same for my co-founder Travis Chen as well! ?? Burton Johnsey (ex-Valve, Blizzard, MSFT) – A true renaissance man & engineer. With a decade on Steam and a deep gaming pedigree, he brings both obscene technical brilliance & creative problem solving, but also a culture of innovation from his time at Valve. ???? Kaelyn Suh (Lil Snack Founding Engineer) – The heart of Lil Snack. Not just a thoughtful front-end builder—she’s a communitty champion, and our top recruiter. She has set the bar that Engineers at Lil Snack can do a lot more than write code. ?? Richard Tom, aka Lil Rich) (ex-CTO Warner Media, Hulu, Verizon Digital, Vessel & more) – A long-time mentor, friend, and now officially on the journey. His unparalleled experience in consumer tech is a game-changer for our team. I'm grateful and honored for his incredible support in so many ways. This is a BIG moment for our Lil company. Stay tuned! More to share soon??

Headed to Las Vegas for CES 2025! ???????? Making a triumphant return (after a 5-year hiatus!) now with Lil Snack! We have a very exciting launch moment this week, our BIGGEST one yet - look forward to sharing more soon! ?? ?? Always found CES to be a strong jump-start to the year, and a helpful temperature check on the media industry at large. Excited to catch up with old friends & meet some new folks as well!??

Our Top 3 Lil Snack UNLOCKS from 2024 ?? 1.) NEW Games DAILY ?? Attention spans are shorter than ever, and consumer trends now shift crazy fast. As a startup, we’ve bet on speed, rapid iteration, and becoming a daily habit—now 500+ days strong! From day one, my co-founder Travis Chen made daily content a requirement for our new start up. The decision to be hell bent focused on DAILY has had a dramatic impact on our product, culture, and results. Best of all our daily players respect our commitment and are joining us for the journey. 2.) FEEDBACK is a Gift ?? From the first texts to friends and family to test our games, to the latest features we’ve prioritized, feedback drives everything we do. We collect daily ratings, ask a fresh daily question at post-play, and engage with players relentlessly—via email, Discord, social, text, and even phone calls. We even invited our top daily players to our Holiday party! Just a year in, the product no longer feels like ours — it truly belongs to our lil community. 3.) SCRAP, Don’t Spend ???? Prudence, efficiency, and accountability are making a comeback—not just professionally, but culturally. Focusing on effort and hustle has unlocked unexpected earned growth, helping us reach over 1M+ active players with just over ~$23K spent on marketing. The saying “do things that don’t scale” may sound overused, but it works. It’s not just about saving money—it’s about learning, understanding your audience, and making smarter decisions. 2025 marks a fresh moment for our lil company—just like every new day! We are more energized than ever to deliver the best DAILY GAMES experience for our players ?? ??

Introducing Wheel of Fortune TODAY! ?? Our newest Lil Snack DAILY game is designed in collaboration with Sony Pictures Entertainment. The same team behind the Wheel of Fortune show is now creating puzzles DAILY on Lil Snack! ???? Play TODAY at: www.lilsnack.co It's been a fantastic experience building alongside the universally BELOVED brand that is Wheel of Fortune. Incredibly grateful to Jordan Mirrer, Sally Umsted & Ashanti Ishakarah for the partnership, trust & believing in our Lil Team! ????

Walmart is taking over Lil Snack this Holiday Season!?????? Lil Snack Daily Players will receive special bonus games across the month of December, designed in partnership with Walmart! Good luck finding the Top Holiday Brands in today's DownWords! Thanks to Katelyn Wierzba, Noreen Brown, Yamillex L., Alexis McEntyre & Justin Breton for this first collaboration together! ??

We'd appreciate your vote ? for our Lil Panel at SXSW! Lil Snack will be joining Joshua Lu from A16Z GAMES, Jordan Mirrer from Sony Pictures Entertainment and a few others to dive into the cultural phenomenon around daily games. Click Below to Vote! ????