Lil Snack

Headed to Las Vegas for CES 2025! ???????? Making a triumphant return (after a 5-year hiatus!) now with Lil Snack! We have a very exciting launch moment this week, our BIGGEST one yet - look forward to sharing more soon! ?? ?? Always found CES to be a strong jump-start to the year, and a helpful temperature check on the media industry at large. Excited to catch up with old friends & meet some new folks as well!??

Our Top 3 Lil Snack UNLOCKS from 2024 ?? 1.) NEW Games DAILY ?? Attention spans are shorter than ever, and consumer trends now shift crazy fast. As a startup, we’ve bet on speed, rapid iteration, and becoming a daily habit—now 500+ days strong! From day one, my co-founder Travis Chen made daily content a requirement for our new start up. The decision to be hell bent focused on DAILY has had a dramatic impact on our product, culture, and results. Best of all our daily players respect our commitment and are joining us for the journey. 2.) FEEDBACK is a Gift ?? From the first texts to friends and family to test our games, to the latest features we’ve prioritized, feedback drives everything we do. We collect daily ratings, ask a fresh daily question at post-play, and engage with players relentlessly—via email, Discord, social, text, and even phone calls. We even invited our top daily players to our Holiday party! Just a year in, the product no longer feels like ours — it truly belongs to our lil community. 3.) SCRAP, Don’t Spend ???? Prudence, efficiency, and accountability are making a comeback—not just professionally, but culturally. Focusing on effort and hustle has unlocked unexpected earned growth, helping us reach over 1M+ active players with just over ~$23K spent on marketing. The saying “do things that don’t scale” may sound overused, but it works. It’s not just about saving money—it’s about learning, understanding your audience, and making smarter decisions. 2025 marks a fresh moment for our lil company—just like every new day! We are more energized than ever to deliver the best DAILY GAMES experience for our players ?? ??

Introducing Wheel of Fortune TODAY! ?? Our newest Lil Snack DAILY game is designed in collaboration with Sony Pictures Entertainment. The same team behind the Wheel of Fortune show is now creating puzzles DAILY on Lil Snack! ???? Play TODAY at: www.lilsnack.co It's been a fantastic experience building alongside the universally BELOVED brand that is Wheel of Fortune. Incredibly grateful to Jordan Mirrer, Sally Umsted & Ashanti Ishakarah for the partnership, trust & believing in our Lil Team! ????

Walmart is taking over Lil Snack this Holiday Season!?????? Lil Snack Daily Players will receive special bonus games across the month of December, designed in partnership with Walmart! Good luck finding the Top Holiday Brands in today's DownWords! Thanks to Katelyn Wierzba, Noreen Brown, Yamillex L., Alexis McEntyre & Justin Breton for this first collaboration together! ??

We'd appreciate your vote ? for our Lil Panel at SXSW! Lil Snack will be joining Joshua Lu from A16Z GAMES, Jordan Mirrer from Sony Pictures Entertainment and a few others to dive into the cultural phenomenon around daily games. Click Below to Vote! ????

I’m happy to share that I’m starting a new position as Lil’ Advisor at Lil Snack!

Cheetos is taking over Lil Snack all week long! ???? ?? Big thanks to our lil friends at PepsiCo & VaynerMedia. ?? Play NOW at: www.lilsnack.co Hannah Sheffield, Courtney Fagan, Nicholas DiPietro and Seva Mangat you have been incredible to work with! Really special to team up with you all and the beloved brand that is Cheetos! ?? ?? Presenting Sponsors help keep our daily games free to play for our daily players. This partnership means a whole lot to our Lil' Team. Awesome work Nicole Sander! More to come, just gettin' started... ??