Liine

You asked, we answered! 31% of our customers field calls in Spanish. Previously, these calls created a data blind spot for healthcare marketers. Now, Liine captures and analyzes calls in Spanish to provide even more of the insights you love.??? #LiineHablaEspa?ol

Healthcare marketers: Here is a list of questions to ask your marketing agency about how they report and measure progress. These questions can help you determine if your agency is accurately benchmarking and optimizing with the right metrics: ? What qualifies as an actual lead? ? How do you track a lead across multiple touchpoints?? ??Can you track touchpoints across all sources (web forms, calls and online bookings)? ??Do you track people who visit my main site after being on an off-domain landing page? ??For call tracking, how many numbers do you use in a number pool (note: you should have enough numbers to account for max concurrent visitors)? ??Do you like sharks? ?? What other questions do you think are important to ask your marketing agency? Drop them below ??

? Marketing Myth: Almost all new patient leads convert to a new patient appointment. ? Marketing Fact: According to our data, only 54% of new patient leads result in a booked appointment. Top Reasons Not Booked: 1?? Follow-up was too slow 2?? Scheduling issues 3?? Distance from office 4?? Out of network insurance With Liine’s healthcare marketing hub, practices can:? ?? Ensure leads are followed up with in under 30 seconds (with FormFlow?)? ?? Direct marketing dollars toward locations with sufficient capacity ?? Find opportunities to improve geofencing, leverage negative keywords and optimize lookalike audience settings See why high-growth practices are using Liine to maximize their marketing ROI:?? https://lnkd.in/ebxeuXCe

Marketing is hard. Healthcare marketing is even harder. This is why we created a powerful solution for the challenges unique to the healthcare marketer. ?? Pain Point: Lead data in healthcare is typically disjointed and nearly impossible to track because it spans calls, web forms and online bookings across new and existing patients. ??? Solution:? Liine is an AI-powered marketing analytics and optimization platform for multisite healthcare practices. Our platform captures and analyzes all patient leads across all channels in one intuitive dashboard. With Liine, healthcare marketers can auto-optimize ad campaigns, increase lead-to-appointment conversion rates and measure marketing performance by revenue generated. See Liine in action: https://lnkd.in/ebxeuXCe

Last week, Liine Co-Founder and CRO Charlie Winn spoke at Cardinal Digital Marketing’s Scaling Up conference about The #1 Mistake Practices Make with Google Ads. The #1 Mistake: Optimizing Google Ads for ?????????? ?????????????? instead of ???????????? ?????????????? ????????????????. If you just use clicks, calls and form submissions, you’ll drive more activity, but you won’t drive more appointments. ?? To optimize for bookings, you need to do four things: 1. Capture all patient interaction types (calls, web forms and online bookings) in one place with full session data 2. Group all interactions from the same lead together and determine if any were driven by a Google Ads campaign 3. Cross-reference this database with your EHR/PMS system to identify which of these leads booked an appointment 4. Adjust your Google Ads budget based on which campaigns are driving the most patient bookings ?? If you plan to manage this manually, consider these things: ??This strategy can be difficult to scale across more than just a few campaigns and service types ??HIPAA compliance can be challenging depending on how this data is stored and shared ??Google’s new PMax campaigns cannot be manually adjusted Manually optimizing for booked appointments is hard work, but it can be done. However, if you prefer a fully automated solution (including for PMax campaigns!), use Liine. ??

Happy Halloween from the Liine team! We ?? holidays — dressing up for them, decorating our office together and celebrating as a team. We’ve got sharks! We’ve got Mojo Dojo Casa House Ken! We’ve got Mr. Worldwide! ?????? Which costume is your favorite? Vote in the comments! ??????

?? Spooky szn is here ?? You know what’s really scary? ?? How good Liine is at driving more appointments for healthcare practices. We get chills just thinking about it! ?? See Liine in action: https://lnkd.in/g6qq3jwi

Liine is an AI-powered marketing analytics and optimization platform for multisite healthcare, dental and vet practices. One of our core differentiators is that we track leads based on INDIVIDUALS instead of INTERACTIONS. Why we ??????’?? track leads based on interactions: ?? Tracking inbound leads based on interactions skews marketing data because one person can have multiple touchpoints with a practice before converting. Why we ???? track leads based on the individual: ?? This is a must for capturing accurate lead counts and conversion rates. ?? Ad campaigns can be optimized based on the entire lead journey, not just last-touch attribution. For example: A person submits a web form, calls and leaves a voicemail, then ultimately books online. Traditionally, this would be counted as three leads and one conversion (33%), when really it’s the same person (100% conversion rate). With Liine, you can deduplicate calls, forms and online bookings at the individual level, automatically. Interested in learning more? https://lnkd.in/ebxeuXCe #liine #healthcaremarketing?

? Marketing Myth: Optimizing Google Ads with calls that last longer than 60 seconds drives quality patient opportunities. ? Marketing Truth: Optimizing with calls that last longer than 60 seconds drives some of the LOWEST quality of leads. But optimizing for ?booked appointments? actually drives quality leads that book. Recently, Resurgens Orthopaedics used our booked appointment data to auto-optimize Google Ads, resulting in their cost per appointment dropping by 50%. Seriously! What are you optimizing for?

For healthcare practices, optimizing Google Ads for calls and clicks is old school. Instead of optimizing just for activity, try optimizing for actual booked appointments. Try Liine: https://lnkd.in/ebxeuXCe