Liger

?? When it’s more than just business—it’s personal. Elavon, a global leader in payment processing, wanted to energize their sales team and promote talech, their all-in-one payments platform. So, we built a multi-channel activation that delivered impact: ?? Pop-up mailers & branded merch to excite the team ?? Tradeshow assets & sales videos to showcase talech’s power ?? A personalized landing page reinforcing the message: "It's not just business. It's personal." This campaign didn’t just introduce a product, it empowered Elavon’s sales teams to connect, innovate, and deliver trusted payment solutions worldwide. ???? Check out more of our work here: https://lnkd.in/eNNdHTZC #MarketingStrategy #SalesActivation #B2BMarketing?

Too often, businesses pour time and effort into marketing only to be met with low engagement, sluggish sales, and mismatched customers. ? If your marketing efforts feel like huge effort, minimal results, it may be time for a targeted marketing tune-up. Knowing your audience—and aligning your messaging, channels, and strategies—can make all the difference. ? Not sure if you’re hitting the mark? Here's four key signs that your marketing and audience may be out of sync—and how to fix it. Read more here. ???https://lnkd.in/e6Fhw7ge? ? #MarketingStrategy #TargetAudience

What really motivates people to take action? Whether it’s improving employee health, increasing workplace safety, or driving engagement in company initiatives, incentives matter. But how do you design rewards that actually work? Find out in the latest conversation on The Claw with Eric V. Holtzclaw and Don Doster: https://lnkd.in/easBC3Uf

What really motivates people to take action? Whether it’s improving employee health, increasing workplace safety, or driving engagement in company initiatives, incentives matter. But how do you design rewards that actually work? In this episode of The Claw, Eric V. Holtzclaw sits down with Don Doster, CEO of Go Pivot, to explore the science behind behavior change, employee engagement, and corporate wellness strategies that drive real results. From gamification and point-based rewards to total well-being programs and global expansion, this conversation covers what’s working now—and what’s coming next. Listen to the full episode now! https://lnkd.in/easBC3Uf

?? Your B2B Customers: Real People or Fictional Characters? Turns out, a little bit of fiction can go a long way in real-world marketing success. Enter: Customer Personas—the useful fictions that help you understand your audience, craft better messaging, and make sure your marketing efforts hit the right people at the right time. Think of it as putting on magical goggles that let you see through your customers’ eyes. ?? What do they want? What keeps them up at night? How can your brand become essential to their story? If you're still marketing without a persona, you're missing out on smarter targeting, better engagement, and higher conversions. Lucky for you, we've got the ultimate guide to building personas that actually work. ?? ?? Read more & start shaping your B2B marketing strategy the right way! https://lnkd.in/egJ9hhHe #B2BMarketing #CustomerPersonas #MarketingStrategy #Marketing

?? Your Brand Deserves to Be Heard Being loud isn’t enough—your voice should make an impact. At Liger, we help brands find their roar with messaging that’s bold, distinct, and impossible to ignore. ?? Brand Identity & Positioning ?? Content That Sticks ?? A Voice & Tone That Are Unmistakably You ?? Social Strategies That Amplify Your Message Your brand has something to say—Make sure people remember it. ?? Ready to find your roar? Let’s get started. ?? https://lnkd.in/esvXYVaa #Liger #FindYourRoar #BeKnown #BrandVoice #MarketingThatMatters

??? Behind the scenes with Liger and CoAdvantage! Some of our Ligers are on set capturing powerful insights from CoAdvantage leaders—stay tuned for some amazing content coming your way soon! ???? Megan Wheeler Susan C. Ingrid Schmidt Ashley Walker, CPA

?? Tomorrow! Don’t Miss This B2B Growth Game-Changer! ?? Scaling your business without a strategy is like trying to build a rocket mid-flight—messy, chaotic, and not exactly efficient. ?? That’s why we’re bringing you Scaling Smart: The Proven B2B Growth Playbook for 2025—happening TOMORROW at 11:00 a.m. ET! ??? Featuring: ?? Eric Holtzclaw – Chief Strategist, Liger ?? Michael Schmitt – Administrator, Palliative Care ?? What You’ll Learn: ? The SMART Growth Strategy to Align, Automate & Accelerate ? How to scale without the chaos (or breaking your budget) ? The key metrics that actually matter ?? ? Why aligning marketing, ops, and CX is your secret weapon It’s free. It’s happening tomorrow. And it’ll change the way you grow. Don’t miss out! ???? https://lnkd.in/eq_dBV8F #ScalingSmart #B2BGrowth #MarketingStrategy #Automation #Webinar #Marketing

NEXT WEEK: ?? Growth without strategy is just chaos. You don’t want to scale fast only to break things later—misaligned teams, inefficient processes, and wasted resources. There’s a smarter way to grow. Join Eric V. Holtzclaw, our Chief Strategist as he shares the SMART Growth Strategy—a framework designed to help B2B businesses be better, in every sense of the word. ?? Scaling isn’t about going bigger—it’s about getting better. Learn how to grow strategically and sustainably. ?? Tuesday, March 11 | 11:00 a.m. ET ?? Claim your spot now: https://lnkd.in/eq_dBV8F?

Tomorrow is International Women's Day and to celebrate our Program Manager Katarina brought our Liger ladies flowers! In honor of Women's History Month we want to recognize and celebrate the incredible women who make Liger unstoppable! From creative strategists to problem-solvers, leaders, and innovators, these women bring passion, expertise, and bold ideas to everything they do. Their talent and dedication inspire us daily, and we’re proud to have them shaping the future of marketing, leadership, and beyond. Tag a fearless, brilliant woman in your life and show them some love today! ?????? #InternationalWomensDay