Liger

Struggling to measure your influencer marketing success? ?? From shares and website traffic to brand perception and audience growth, there’s more to ROI than just numbers. Discover how B2B and B2C influencer strategies differ and why choosing the right metrics matters! https://lnkd.in/eaVarVPv

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald, CEO and founder of The Good. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing techniques, such as having someone navigate a website while articulating their thoughts aloud. By observing real-time feedback, brands can identify areas for improvement and adjust their strategies based on actual user experiences. ?? Listen to the full episode: https://lnkd.in/grgngYfq Connect with Eric V. Holtzclaw Connect with Jon MacDonald

???? Ahoy, Mateys! Set Sail With Liger and Stay in the Loop! ??? September was a swashbuckling adventure at Liger! From podcasts packed with marketing treasures to blog posts that’ll help ye stand out in a sea of emails, we’ve been charting new industry courses and celebrating epic news. Here’s a taste of our marketing booty: ?? Big News: Liger teams up with Tarkenton Companies for even bigger opportunities and growth! ??? Podcast Treasures: Insights on emotional branding and global rebranding strategies from top industry leaders. ?? Blog Highlights: Tips on making your B2B emails stand out and avoiding the dreaded "plank" of content fatigue. Don’t miss out on the latest strategies, insights, and big news from the crew—sign up for our newsletter and keep yer spyglass on all the marketing gold we’re uncovering! ???? https://lnkd.in/e3B_k6Pt ?? Sign up now and set sail with us into the next chapter! Arrr! ??? #MarketingTips #Podcasts #EmailMarketing #LigerNews #Newsletter #JoinTheCrew #MarketingTreasure

We’re immensely grateful to Novelis, Kaiser Permanente, Liger, The Coca-Cola Company and Coca-Cola Bottling Company UNITED, Inc. for stepping up as Leading Sponsors of our 2024 Numbers 2 Big 2 Ignore Luncheon! Their dedication to empowering our community is inspiring, and we thank you from the bottom of our hearts. ?? Click to explore sponsorship opportunities for this October’s luncheon: https://bit.ly/3MxgIo7 #AWF #AtlantaWomens #AtlantaWomensFoundation #NumbersTooBig #NumbersTooBigToIgnore

Some BTS from our latest Mixternal Messaging Podcast recording! ??? Ready to make your brand roar? Tune in to all our episodes of Mixternal Messaging: Marcom That Roars: https://lnkd.in/emy2RvjV

Last week, Tarkenton Companies gathered for our September monthly luncheon, and it was a celebration of culture, collaboration, and delicious food! We kicked off Hispanic Heritage Month with a mouthwatering lunch from Humo, a fantastic small Hispanic-owned business, followed by some fun team board games and great collaboration. ??

Why is influencer marketing important for B2B companies? It’s all about cultivating trust and positioning your brand as a leader. Find out how the right influencer can make your brand known! Your next B2B influencer could already be in your network! ?? https://lnkd.in/ekpV-bm7 #InfluencerMarketing #BeKnown

Is your business showing up where it matters most? ?? Optimize your Google Business Profile to boost local search performance, increase website traffic, and engage with customers directly. See why local SEO is a game-changer for businesses! ?? Learn more: https://lnkd.in/eFk5T6XM #BeKnown #LocalSEO #CustomerEngagement

In this episode of The Claw, Eric Holtzclaw talks with Darren Horwitz, founder of TenTen Group, about global brand transformations. Darren shares how TenTen guides companies through rebranding, focusing on planning, managing, and five key pillars for success. He discusses cataloging branded materials, rebrand timing, stakeholder involvement, and testing the brand in real-world scenarios to align with business goals for long-term success. ?? Listen to the full episode: https://lnkd.in/grgngYfq Connect with Eric V. Holtzclaw Connect with Darren Horwitz

Is your email getting lost in crowded inboxes? ?? Learn how to break through content fatigue and design B2B emails that command attention. Get actionable tips and data-driven strategies in our newest blog post! ?? Read more here: https://lnkd.in/eijV3xBq #EmailMarketing #BeKnown #MarketingTips