Liftoff Mobile

???? Please welcome Cortex, our next-gen machine-learning platform powered by neural network technology. With Cortex, you’ll discover:? ? Faster innovation and more impactful product releases ? Agile models for more efficient ad spend ? Accurate predictions for better ROI Cortex is unlocking performance improvements for our partners, and we can’t wait to see what it can do for you. Find out more ?? https://lnkd.in/dJH9B8Bi

This week’s #SpotlightShorts video is all about ROAS campaigns ?? Join our Account Director, Greg M., as he outlines how our ML technology can help you find the most valuable users. Eager for more information? Get in touch ?? https://bit.ly/3XIwqSs

Liftoff’s first sponsorship at UA Society Summit in London! In late September, we had the honor of sponsoring alongside AppsFlyer and TikTok for Business. ?? A shoutout to Christie Crable, who delivered an amazing keynote on Mastering Audience Engagement and provided actionable insights on user retention and engagement strategies. In addition to the summit, we hosted: ? Exclusive networking dinner with industry leaders ? Cocktail reception for networking and takeaways ? 1:1 meetings with app marketers We’re looking forward to continue building on these connections!

?? Looking to understand what drives user loyalty? In this on-demand webinar, Christie Crable, Kalle Heikkinen, and Abi Hargreaves explore the core motivations and user archetypes that can help you design better app experiences and more effective ad creatives. ?? Watch it now: https://lnkd.in/g-RCVw9h

VentureBeat spotlights #Cortex, our new machine-learning platform transforming mobile ads! ?? Read the full article now ??

?? New #CaseStudy: How Audiomack increased #UserEngagement and boosted revenue with Liftoff's App Open ad format! We teamed up with #MobileHero Dave Edwards to improve app engagement and drive user growth through the integration of App Open. Explore the strategies behind their results, including: ?? A 50% increase in Revenue Per Request (RPR) in tier 1 markets. ?? Data-driven optimizations for better ad placement and higher conversion rates ?? Increased ad revenue through improved user retention and strategic monetization efforts ?? Read the case study: https://lnkd.in/g94fEZDX

When it comes to the average D7 ROAS for Chinese games across ad formats, video ads are the winner ?? Thinking of going global? Get a helping hand with our 2024 Guide to Growing Chinese Gaming Apps Overseas, created with SocialPeta Ltd ?? https://bit.ly/3MOcd8O

The newest issue of the #MobileHeroes by Liftoff newsletter is out! ??? In this edition: ?? Mobile Hero Philippa Layburn at Trailmix Games shares her journey from Candy Crush to Love & Pies, with insights on growth and A/B testing. ??? Webinar: How to drive user engagement by tapping into user motivations. ?? Blog: Explore the differences between AI and Machine Learning in ad tech. ?? On-Demand Webinars: Trends for Re-engagement and Finance & Crypto ?? Podcast: Strategies for building a winning UA campaign. ?? Subscribe now for insights from the best minds in performance marketing and monetization.

?? Missed our panel at UA Society Summit in London? Our very own Christie Crable recently shared her insights on #useracquisition strategies. Christie dove into: ?? How to design user experiences that truly resonate with today’s audiences ?? Proven tactics to increase user engagement and retention ?? The latest trends shaping mobile marketing in 2024

?? Ever wonder what drives users to stay loyal to your app? Join Christie Crable, Kalle Heikkinen, and Abi Hargreaves as they break down user motivations and archetypes that can help you craft more compelling app experiences and ad creatives. Watch live on October 9th for actionable strategies that will elevate your app’s performance ?? https://bit.ly/3ZCmoF2