Liftoff Mobile

?? Introducing AppRefinery—our new insights platform for smarter, faster growth. Designed for consumer app developers and marketers, AppRefinery provides: ? The latest intelligence on competitive features ? Audience motivations to engage and attract users ? Proven monetization strategies to scale at speed Explore what AppRefinery can do for you today: https://lnkd.in/gy_GizGE

To celebrate International Women’s Day, Jenna Jokela at GameRefinery, a Liftoff Company, shared her games industry story with MCV/DEVELOP ?? Describing games as her “gateway to Cloud 9”, Jenna explained what it’s like to work in an industry she’s passionate about and her hopes for women entering the field in the future. Read Jenna’s inspirational article: https://bit.ly/41IVRGV

We're a proud silver sponsor of AppsFlyer MAMA Mexico! ???? Join us where #app marketing leaders will explore the latest growth, retention, and measurement strategies shaping the #LATAM market. Want to attend? Connect with Nelson Feitosa and Matheus Barbian for an exclusive invite! Don’t miss this chance to exchange ideas, gain insights, and connect with industry experts.

Ad tech innovation doesn’t just shift existing demand, it expands the total market size! ?? In our 12th Spotlight Shorts episode, Bruno Meyer explains ad tech innovation by breaking down the economic theory behind market creation. Curious to see how our team can help grow your business? Connect with our team to learn more: https://lnkd.in/ekJTdDaM

Ad revenue growth for entertainment apps have increased 200% YoY! ?? ?? Uncover more insights by reading our 2025 Non-Gaming Ad Monetization Trends report: https://bit.ly/4h199CP

We’re back from #KochavaSummit2025 and what an event it was! We were proud to sponsor the welcome reception, kicking things off with our custom 4 oz glass tasters as guests enjoyed their first drink of the night. ?? With a mix of social activities, casual networking, and insightful conversations, the event made it easy to connect with industry peers meaningfully. Thanks Kochava for having us!

Heading to Digiday Publishing Summit in Vail? Let’s connect! Alex Moore will be attending, ready to discuss the latest in ad #monetization, #programmatic trends, and strategies for publishers to maximize revenue. If you’re joining #DigidayPublishingSummit and want to chat, DM Alex to schedule a meeting! See you there. ??

?? The latest edition of the #MobileHeroes by Liftoff newsletter is here! This month, we’re covering: ? 700+ app marketers share their outlook for 2025—featuring insights from AppsFlyer & Sensor Tower ? Celebrate #GDCSF with AppLovin, Sensor Tower & Liftoff—games, music, drinks, & top networking ? 2025 Non-Gaming Ad Monetization Trends Report—how consumer apps are winning with IAA strategies …and more from the mobile marketing industry! ?? Hit subscribe & read now ??

Mastering #SKAN doesn't have to be a guessing game. That’s why we teamed up with Singular to create an on-demand workshop that helps you navigate SKAN and optimize performance marketing on #iOS. In Session 6, Naomi McGovern from Liftoff dives into SKAN campaign setup and key strategies for success. Watch the full series here: https://bit.ly/3DHLJ7Q

How can mobile game developers increase revenue without sacrificing player experience? In the latest Mobile Games Playbook, Andrew Seow (Tripledot Studios) and #MobileHero Ravid Sela (PLAYSTUDIOS) break down the top monetization trends shaping the mobile games market—and what actually works. Tune in now: https://lnkd.in/g4WFdm3h