LIFT Healthcare

Want to learn how to combine human-inspired marketing and data-driven strategies to deliver measurable results that are defensible to your CFO? Come to the Healthcare Marketing & Physician Strategies Summit, produced by the @Forum for Healthcare Strategists. We are a sponsor again this year and are excited to connect with you. ??? April 29 – May 2, 2025 ??Omni Orlando Resort at ChampionsGate #healthcaremarketing #HMPS25

LIFT Healthcare is proud to be a sponsor again of the Healthcare Marketing & Physician Strategies Summit produced by the Forum for Healthcare Strategists. We are excited to connect with healthcare marketing professionals. Come talk to us about how we combine human-inspired marketing and data-driven strategies to deliver measurable results. ??? April 29 – May 2, 2025 ??Omni Orlando Resort at ChampionsGate #healthcaremarketing #HMPS25

Do you know what consumers experience during their first touchpoint with your organization? Teams seeking to unlock the maximum potential of their marketing efforts should be armed with these insights to target messaging and align operations to reduce friction and meet consumer expectations. Learn more about why our team advocates for Consumer Experience Research to ensure that your business is ready for the business: https://hubs.ly/Q038bDXV0 #HealthcareMarketing #PatientExperience #PatientCenteredCare #HealthcareInnovation #CX

#HeartHealthMonth, #HeartHealthMatters

#HeartHealthMonth, #HeartHealthMatters

?? Ideas fuel innovation, and people are the source of ideas. ?? Though the picture of the solo inventor is appealing – think Albert Einstein – tapping into your team's collective creativity is more reliable for developing strategy. You can harness diverse perspectives through structured workshops to increase idea creation and improve decision-making. Adopting a bias towards action and prototyping your ideas can shorten development and implementation cycles. These rich collaborations are central to LIFT’s approach to developing marketing strategy and content. Let’s talk about how leading a workshop with your team can improve your marketing effectiveness. https://hubs.ly/Q0350WkH0 #healthcaremarketing #patientcenteredcare #patientexperience

3 Free Sources for Bite-Size Insights Successful patient-centered healthcare marketing hinges largely on understanding human experiences and perceptions. Qualitative insights not only help to achieve this understanding, they can reveal the ‘why’ behind the ‘what’ of consumer behavior and market share trends. Healthcare marketers should consider leveraging the following strategies for capturing bite-size insights that can make a big impact: ?? LISTEN IN AT THE CALL CENTER: Do you know the most common questions your patients ask when scheduling an appointment or surgery? Do you know their fears or hopes related to these encounters? What are the messages your representatives are sharing? Learn this directly by sitting in at the call center monthly. ?? SHADOW YOUR HOME HEALTH TEAM: Home visits are common locations for comprehensive qualitative studies. Schedule a time each quarter to shadow your Home Health or ACT team on calls to patients’ homes. You will see and hear some of your most fragile patients' challenges in managing their health and accessing care. ?? ROUND ON YOUR CARE MANAGERS: Care managers are an excellent source of insights into the human experience. Community Health Workers, who are usually non-clinical, can offer a different perspective. Both are skilled at motivational interviewing, which reveals the patient’s goals in non-clinical terms. These are excellent sources for authentic patient voices to inform marketing messages. Teams seeking to level up their understanding even further should consider conducting consumer experience insights on an ongoing basis via mixed-methods research – combining the rigor of traditional quantitative research with the depth and context unique to qualitative insights to unlock a more detailed and nuanced picture of the patient experience. Learn more about why our team advocates for this approach: https://hubs.ly/Q032ZvG70 #healthcaremarketing #patientcenteredcare

The LIFT Insights Team was on-site at Ballad Health to share quantitative and qualitative findings from MarketVoice and Consumer Experience Research studies. These rich collaborations are central to LIFT’s approach to creating empathetic and engaging healthcare marketing strategies, and we are grateful for visionary partners like Molly Luton and her entire team! Thank you for the shout-out to our talented Insights Practice Director Katherine Clem. #HealthcareMarketing #PatientExperience #ConsumerInsights, #PatientCenteredCare

It was a fun and productive week of in-person collaboration at LIFT Healthcare’s headquarters in Chattanooga, TN, for our quarterly All Hands meeting. We fostered stronger connections, deepened our understanding of our colleagues' (and our own) personality traits, and explored strategies to bring more value to our partners and their stakeholders. We’re excited and ready to bring our unique approach to more healthcare marketing teams in 2025! #HealthcareInnovation, #MarketingStrategy, #HealthcareMarketing, #CompanyCulture, #ClientValue

Phillip Ritchey from LIFT Healthcare explains how understanding ethnographic research can lead to more effective, patient-centered strategies. Learn how to shift from 'what we want patients to do' to 'what patients need us to do.' https://bit.ly/48nP9rx