Let’s flip from pushing solutions to creating the pull of desirability. Too often, we over-leverage our assumptions of what we think people want, then end up having to convince them to buy this thing we’re pushing on them. What if we made what they wanted in the first place?? Lift Collective’s Conor McFerran recently spoke with Drew Burdick on the latest episode of Drew’s Building Great Experiences podcast to discuss how getting out into the world and empathizing with consumer need is a crucial ingredient in designing offerings that are truly successful—the ones people can’t live without. As Drew succinctly summarizes: “The key takeaway? Build a product that pulls customers in rather than one you have to push on them. That pull comes from truly understanding your users, involving them in the design, and focusing on delivering a simple, lovable, complete product experience.” YouTube: https://lnkd.in/ecRKbFMe Spotify: https://lnkd.in/evXFqEG2
Lift Collective
设计
Human-centered problem solving to help leaders and organizations get unstuck and move forward with confidence.
关于我们
Human-centered problem solving to help you bring your people together to engage, understand what matters, and collaborate to solve the right problems in sustainable ways—so you can get unstuck, confidently tackle today’s challenges and take advantage of tomorrow’s opportunities. - Consumer / Customer Research & Strategy - Stakeholder Alignment - Solution Ideation, Co-Creation & Roadmapping - Human-Centered Problem Solving / Innovation Facilitation & Best Practices
- 网站
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https://www.liftcollective.com
Lift Collective的外部链接
- 所属行业
- 设计
- 规模
- 2-10 人
- 总部
- Chicago
- 类型
- 合营企业
- 创立
- 2010
- 领域
- human-centered design、design thinking、innovation、product design、experience design、brand development、brand communications、training和facilitation
地点
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主要
获取路线
US，Chicago