Lifesight

?? Get Ready for BFCM 2024 Predictions! ??? Join us for an exclusive panel discussion where top industry experts will reveal their predictions for BFCM 2024— what’s next, what’s changing, and what to expect in terms of marketing performance and measurement during the biggest sales event of the year.? ?????? ????????????: ?? Expert predictions on BFCM marketing performance trends ?? Data operationalization strategies for post-BFCM success ?? Insights to create a robust measurement plan for 2025?? ???????? ?????? ??????????????: 1. Carolyn Bao – GTM Expert, Growth Evangelist at AppsFlyer, & LinkedIn’s Top Marketing Analytics Voice. 2. Wendy Sun, Ph.D. – Director of Data Science at Walmart 3. Rohit Maheswaran– Co-founder of Lifesight ? ?? When: ???????? ???? ????????????????, ????:???? ???? ??????? Click below to register and prepare for BFCM with insights from the best in the business! ?? #lifesight #bfcm #bfcm2024 #paneldiscussion #expertdiscussion

Join Carolyn Bao, Growth Evangelist at AppsFlyer, as she reveals game-changing mobile commerce trends and predictions that will shape BFCM 2024. Get exclusive insights on: ?? The massive shift in iOS vs Android shopping behaviors ?? Importance of leveraging BFCM performance insights for Q1 planning ?? How to leverage zero-party & first-party data in a privacy-first world ?? Strategies for connecting BFCM performance to long-term outcomes ?? When: November 26, 10:00 AM EDT Register now to secure your spot: https://lnkd.in/gXCQP8jg #lifesight #bfcm #bfcm2024

In our latest exploration of why agencies need to update their measurement tool stack, we caught up with Lital Castel from Moburst - Growth Done Right, to understand the shifting landscape of marketing analytics.? Here's what we asked: "How do you see agency marketing measurement evolving over the next 1-2 years, and how could this impact client retention or acquisition?"? Her perspective is eye-opening ?? "?????????????????? ?????????????????????? ???? ???????????????? ???????????? ?????????????????? ???????? ?????????????? ???????? ???????????????? ?????????????? ?????????????? ???? ????????-?????????? ????????. ?????????? ?????? ?????????? ????????????????, ????????-???????????? ?????????????? ?????? ???????????????? ???? ?????????? ???????? ?????????? ??????."? Key takeaway: Agencies that invest in advanced measurement tools and analytics capabilities now, will have a competitive edge in retaining existing clients and attracting new ones.? Are you updating your measurement stack for 2025? #lifesight #marketingmeasurement #marketinganalytics ##marketingtools

Just 1 week to go! ?? Don’t miss this exclusive panel discussion featuring top industry leaders sharing their expert predictions for BFCM 2024. ?????? ????????????: ?? Expert predictions on BFCM marketing performance trends ?? Data operationalization strategies for post-BFCM success ?? Insights to create a robust measurement plan for 2025 ???????? ?????? ??????????????: 1. Carolyn Bao: GTM Expert, AppsFlyer & LinkedIn's Top Marketing Analytics Voice 2. Wendy Sun, Ph.D.: Director of Data Science, Walmart 3. Rohit Maheswaran: Co-founder, Lifesight ?? When: November 26, 10:00 AM EDT ?? Register now to secure your spot: https://lnkd.in/gXCQP8jg #lifesight #bfcm #bfcm2024 #paneldiscussion #expertdiscussion #marketingmeasurement

In a recent conversation with Madan Sanglikar, Co-Founder & Director at Switch Digital Network, he highlighted a critical challenge in measuring the success of their client’s marketing campaigns: the difficulty of obtaining real-time insights and tracking campaign performance across tactics.?? Here’s what he had to share ?? ? While traditional benchmarking serves its purpose, the reliance on manual data collection from third-party platforms creates unnecessary bottlenecks. ?? Can agencies afford such delays??? Automated, real-time measurement isn't just a luxury—it's a necessity for agencies seeking to demonstrate their value and maintain a competitive edge. #lifesight #marketingmeasurement #marketingagency #marketingcampaigns #marketingsuccess

Marketers, you might be unknowingly sabotaging growth. Here’s why ?? You're laser-focused on campaign effectiveness. Great! But without reducing spend waste, you might be leaving serious money on the table. You have a budget and you know there's a lot of waste but you just want to get your results. But without reducing that waste, you might be missing out on true growth opportunities. Think about it: ?????? ???????? ?????????????????? ???????????? ?????? ?????? ??????????????????????? ????????'?? ?????? ???????? ???????? ???? ?????????? "??????????" ????????????????????????????? The solution? ????'?? ?????? ?????????? ???????????????? ??????????????. ????'?? ?????????? ?????????????? ??????????????: ???????????????????? ????????-???????????? ????????-?????????????? ????????????????? ?????????????????? ?????? ???? ???????? ?????? ?????????????????? ????????????????????????????? ???????????????? ?????????????????????? ?????????????? ???? ????????-???????? ???????? ???????????????? If you want to boost your marketing ROI, you should start identifying your underperforming channels and reallocate the budget to high-performing channels. Need help? Let’s talk.? #lifesight #marketingmeasurement #marketingstrategy #marketinganalytics #marketingtools #marketingROI #marketingmixmodeling #mmm

We caught up with Mani Marimuthu, Head of Digital at JOY., about the changing dynamics of client demands regarding data-driven decision-making and marketing measurement over the past year. His response highlights a crucial insight: Clients are no longer satisfied with traditional metrics. They're actively seeking deeper accountability and demanding that their marketing investments demonstrate clear business impact. Here’s what he had to share ?? The era of data-driven marketing measurement is here. Are you evolving with it? #marketingmeasurement #marketingstrategy #marketinganalytics #marketingtools #lifesight

Our Global Head of Sales, Tom Gregory, had a blast talking about Unified Marketing Measurement at Digital Masterclassing Sydney this week ?? A special shout-out to William Luangrath and the team for another outstanding event! The roundtable brought together marketing leaders from diverse sectors including Ecommerce, Retail, Travel, FMCG, Tech, Pharma, and Financial Services, fostering conversations around adapting to modern measurement strategies. #lifesight #marketingmasterclass #marketingmeasurement

It's inspiring to work with marketers who are embracing the new era of measurement & driving real growth in their business. ? Thanks for the review Nick Murray (Osborne Homes) and looking forward to our continued partnership & growth! ?? #lifesight #customersuccess #successstory #osbornehomes

67% of BFCM revenue comes from existing customers, yet brands pump 3X more into acquisition during this period, pay exorbitant ad rates, and offer heavy discounts, all just for short-term gains. ?? Here's what's fascinating: ?????????????????? ???????? ???????????????????? ?????????? ???????????????? ???????? ???????? ?????????????????????? ?????? ????% ???????????? ?????????????????? ??????????. Let that sink in. The math is simple: ?????????? ?????? ???????????? ???????? ?? ???????????????? ?????? ?????????? ???????? ???????????? ????????, ???? ?????????????? ?? ?????????? ???????????????????? ?????? ????????? The winning formula isn't about the 4-day discount frenzy. It's about: ? Building genuine brand loyalty ? Adding value beyond discounts ? Having customers who purchase with or without discounts Let’s turn seasonal shoppers into loyal customers! ?? Check out our comprehensive resource hub packed with an actionable playbook, real-world case studies, and strategies that will help you optimize your BFCM campaigns while driving continuous growth throughout 2025. Get started: Link in comments ?? #lifesight #bfcm #bfcm2024 #bfcmcampaign #marketingmeasurement #marketinganalytics #marketingtools #marketingstrategy