Even if every marketing channel looks good in isolation: - Do you know if those channels are working together? - If you can't measure its combined impact, can you really say your omnichannel strategy is effective? ? Here's what is holding you back: - Siloed data systems - Outdated attribution models ? The fix? - Unify your data across CRM, marketing automation & offline activities - Leverage marketing mix modeling (MMM) & incrementality testing to understand how channels interact and boost each other’s impact. - Align teams around shared KPIs like incremental revenue & CLV ? The result? A unified measurement framework that helps you: - Identify channels that amplify each other - Confidently allocate budgets How are you measuring your omnichannel strategy? Talk to us if you need help: https://buff.ly/4bn7nLg #lifesight #marketingmeasurement #marketingmixmodeling #marketingchannels #marketingbudget #incrementalitytesting
Lifesight
软件开发
New York City，New York 39,379 位关注者
Unified marketing measurement that helps marketers make better decisions using MMM, Causal Attribution & Experiments.
关于我们
Lifesight helps marketers move away from inaccurate attribution techniques that lead to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: - Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. - Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. - Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. - Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle.
- 网站
-
https://bit.ly/4fWt0TK
Lifesight的外部链接
- 所属行业
- 软件开发
- 规模
- 201-500 人
- 总部
- New York City，New York
- 类型
- 私人持股
- 创立
- 2017
- 领域
- Marketing Technology、Customer Data Platform、Omnichannel Engagement、Marketing Attribution、Advertising Attribution、Marketing Measurement、Advertising Analytics、Incrementality Testing、Incrementality Measurement、Media Measurement、Multi Touch Attribution、Cross Channel Attribution、MTA、MMM、Media Optimization、Geo-Testing、Marketing mix modeling和Marketing Tool
产品
![点击此处查看Lifesight]()
Lifesight
营销分析软件
Lifesight employs three core methodologies: ? - Marketing Mix Modeling to identify and optimize incremental channels, ? - Incrementality Testing to measure the true incremental lift of your campaigns, and ? - Causal Attribution to provide accurate, causality-driven insights. ? These methodologies work together to deliver a holistic understanding of your marketing performance.? Lifesight revolutionizes marketing measurement by integrating AI-powered insights with proven methodologies in one unified platform. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.
地点
Lifesight员工
-
Jeff Friedman
Program Manager, Global Managed Access at Aquent | TEFL/TESOL-Certified ESL Tutor | Certified Life Coach
-
Ted Lowenfels
Measurement, Attribution and Location Data - Ask me anything!
-
Rohit Maheswaran
Building the next era of marketing intelligence with agentic AI. Trusted by hundreds of growing brands to power better decisions ?? | Co-founder at…
-
Naveen ED
Senior Software QA Engineer @ LifeSight
动态
-
Is your marketing measurement still stuck in the past? ?? Listen to Nadav Pesti (Head of Media integrations at Moburst - Growth Done Right) and Jeevan B Ravishankar (Senior Product Manager at Lifesight) as they explore how, with increasing privacy regulations, traditional multi-touch attribution models struggle to provide accurate insights, often leading to misattribution and inefficient budget allocation. The solution? Marketers are shifting towards more advanced, privacy-compliant methods like ???????????? ?????????????????????? that offer a complete and accurate picture of your marketing performance. It's time to move beyond outdated attribution models and embrace a unified framework that delivers actionable insights for better marketing decisions. Learn more: https://buff.ly/4jVgeaK #lifesight #marketingmeasurement #multitouchattribution #mta #causalattribution #marketingattribution #unifiedmarketingmeasurement
-
Are you at eTail? Palm Springs? ?? Drop by booth #515 to say hi to our team- Rohit Maheswaran, Tom Gregory, TJ Hopkins and Max Green & snag an exclusive #MarketerMerch we've got for you. ?? #lifesight #etailwest #ecommercesolutions #retail #retailtech #eCommerce
-
-
3 days to for eTail? Palm Springs 2025!??? Drop by booth #515 to meet our awesome team - Rohit Maheswaran, Max Green, Tom Gregory, and TJ Hopkins & chat about leveling up your marketing game! ?? ?? ????????????????: ???? ???????????????? ???????????? ??????????????, ???????? ??????????????, ???? ?? ??????????: ???? - ???????? ???????????????? ?? ?????????? #?????? #lifesight #etailwest #ecommercesolutions #retail #retailtech #eCommerce
-
-
?? ?????? ?????????? ?????????????? ???????????? ???? ???????? ???? ???????? ??????, ???????????????? ?????????????????? ???????????????????????? ?????? ?????? ????-?????????? ??????. ?? We've updated our platform with smarter dashboards, unified measurement, and seamless AI integration to make your marketing measurement more powerful and stress-free. From automated insights to enhanced business intelligence, every update is designed to give you deeper clarity with less effort. Check out what's new in the era of marketing measurement and intelligence. ?? Discover how these features can drive your brand's success: https://bit.ly/4gRTc1Y #lifesight #MarketingIntelligence #ProductUpdate #AI #MarTech
-
Here's your blueprint for driving sustainable growth and measurable impact ?? Listen to Carolyn Bao (AppsFlyer) as she unveils the critical drivers of sustainable business growth: ?? Choosing 'revenue' as the ultimate north star, ?? Leveraging AI-powered advance attribution models for real-time insights, and ?? Adopting unified marketing measurement to identify the true incremental lift across campaigns and channels. Watch now to find out how you can change your measurement strategy and boost your business growth. #lifesight #marketingmeasurement #businessgrowth #northstarmetric #marketingattribution #attribution #unifiedmarketingmeasurement #UMM
-
If your models and forecasts are flawed, can you really trust the decisions you’re making? The truth is simple: ?????? ???????? → ?????? ???????????? → ?????? ??????????????????. Strong forecasts come from strong data. Fix your data gaps, and every dollar you spend will be backed by reliable insights and confident decision-making. Here’s how you can close the data gaps and ensure your campaigns hit the mark ?? #lifesight #marketingforecast #forecastmarketingroi #marketingdata #marketingbudget
-
Lifesight转发了
Retail and eCommerce leaders, are you ready to embrace smarter marketing decisions? ?? We’ll be at eTail? Palm Springs 2025 to show you how Lifesight's Unified Measurement is driving incremental growth for major e-commerce brands. ?? Booth #515 | Feb 24-27 | JW Marriott Desert Springs, Palm Springs, CA Stop by for a chat - Let’s make your marketing work harder and smarter! Rohit Maheswaran Max Green TJ Hopkins Lifesight
-
-
Meet Rohit and the team at eTail? this year ?? #lifesight #etail
Building the next era of marketing intelligence with agentic AI. Trusted by hundreds of growing brands to power better decisions ?? | Co-founder at Lifesight
We are super excited to be heading to eTail? West this year. We will be showcasing our unified marketing measurement platform so come check it out. ?? Find Tom, Max, TJ and myself at Booth #515 @ JW Marriott Desert Springs, Palm Springs, CA from Feb 24-27. Let’s chat about the next era of marketing intelligence! ?? Lifesight Tom Gregory Max Green TJ Hopkins
-
-
In our latest discussion with Nadav Pesti (Head of Media integrations at Moburst - Growth Done Right), he shared critical insights on why moving beyond traditional ??????????-?????????? ?????????????????????? and embracing ???????????? ?????????????????????? is crucial for impactful campaign optimization. Nadav further quoted, "?????????????????? ???????????? ?????????? ???????????? ???????????? ??????????????????????, ?????????? ?????????? ?????????????? ?????? ???????? ?????????????????????? ???????????? ???? ?????????? ?????????????? ???? ?????????????????? ??????????-??????-???????????? ?????????????????????????? ?????????????? ??????????????????????. ???????????? ??????, ?????????? ?????????????? ???????????????????? ???????????? ???????????? ???????????????? ????????????????????????, ???????????? ?????????????????????? ???????????????????? ???????? ?????????? ???????????? ?????????????????????? ???? ?????????????? ???????????????????? ?????????????????????? ?????? ???????????????????? ?????????????????????? ????????????????. ????????????????????????, ?????????????????? ???????????? ?????????? ???? ???????????????????? ??????????-?????????? ????????, ???????????????? ???????????????????????????? ??????????????, ?????? ?????????????????? ??????????????-?????????????????? ?????????????????????? ????????????????????. " Marketers, revolutionize how you measure true campaign impact: https://buff.ly/4jVgeaK #lifesight #marketingmeasurement #multitouchattribution #mta #causalattribution #marketingattribution