LifeAt

? Milestone unlocked. LifeAt just hit 1M+ subscribers on our beehiiv newsletter!?Save yourselves 4 month of life, here is what?S. Rorrie Salazar,?Danny Kim, and I struggled with (so you don’t have to): For context, our original newsletter dried up, stuck in promotion inbox, and inconsistent. Now we hit over 1.2M impressions weekly+ and is a growth lever for us. To get here we learned: 1?? Delete emails. We took too long long to decide on removing almost 1M emails. Result? Skyrocketing open rates, lower cost, and laser-focused content. Tip: Don’t hesitate to remove emails, we now do it weekly 2?? Email warming is a marathon, not a sprint. It is going to take longer than you think + another month. To land in primary inboxes, we slowly added 50K-100K emails at a time, newest to oldest, and tested hyper focused content. 3?? Lean on experts. Shoutout to Tyler Denk ??, Noah Pryor, and Luke Graves ?? for (what feels like) 24/7 support when we hit any issues. Beehiiv team came in clutch in strategy and getting us ramped, 10/10. 4?? How to get more clicks? We discover content fatigue is real, and users don’t just want to read updates. We been testing content around other productivity tools, wellness, and general life insights. Engagement has hit numbers. 5?? How to get high open rates? Concise storytelling. We changed our tone to read as if you are talking to your friend rather than a customer. We probably see well over 100 replies a day thanks to this change. 6?? Is it even worth it to have a newsletter? We view newsletters as a storytelling version of a change log. We don’t just keep you updated, but readers now look forward to learning more from us. Consistent reactivation and retention. 7?? How to stay consistent and compound growth? Build a system. We plan weeks ahead, sending bi-weekly, turn newsletters into keyword-rich blogs, and leverage partner backlinks for SEO. It scales. ?? Want to tap into 1M+ impressions from one of the largest productivity and wellbeing communities? We’re partnering with awesome brands like Bill, Vino Invest, Hubspot, and more. Let’s chat! ------- ?? lmk if you have any Qs, happy to help. Adding our Beehiiv partner link below