Lidavi Social

Well, this wasn’t on my 2024 bingo card. ?? In 2020, I joined The Social Media CEO community as a mentee. Fast forward to 2025, and guess who’s Stephanie Gilbert’s new business partner? Yep, ME. This is not a drill. ?? Steph has been my mentor since day one. I was fresh off the pandie layoffs, trying to figure out how to turn my passion for storytelling into something real. She’s one of the reasons I built my agency, Lidavi Social, into what it is today. So partnering with her to take The SMCEO to the next level was an instant, full-body YES. Why? From what I can tell from everyone's end-of-year roundups, we’ve all been through it in 2024. Burnout? Check. Wondering if it’s time to quit? Check. Feeling like no one gets it? Double check. But here’s the thing: Business doesn’t have to feel like this lonely. And that’s what Steph and I are here to prove. That’s why we’re building something new, together — something for every social media manager who’s ever felt alone in this journey. (IYKYK ??) Stay tuned because the next chapter of The Social Media CEO starts now. ??

come work with us!

These are the moments that make it all worth it! ?? My team already hit it out of the park with a Content Strategy we're working on and we're not even done yet! P.S. If you're looking for help with your Content & Social Media Strategy, hit us up! ??

It's a happy Friday, indeed!

Special shoutout to all the social media managers creating killer content for clients with Duolingo dreams and no budget. You’re the real MVPs! ??

??social media managers! tell me your spookiest social-related stories?

POV: You're a social media manager on a Friday and the only engagement you want is with your couch

Let’s be real. Nobody is a social media “guru,” “ninja,” “wizard,” or “rockstar.” If someone tells you they’ve cracked the code... RUN. ??

Trust your social media manager.

"WTF should I post?" It's a question that plagues us all. The secret? Understanding your ideal client's journey through the 4 Stages of Awareness. By aligning your content with these stages, you'll create more impactful, targeted messaging that meets your audience exactly where they are. Let's break down the 4 Stages: 1?? Problem Unaware: At this stage, your audience doesn't realize they have a problem. Your content should: - Educate and spark curiosity - Present eye-opening facts - Share relatable stories that highlight hidden pain points 2?? Problem Aware: Now they recognize the issue but aren't sure how to solve it. Your content should: ? Offer deep insights into their specific challenges ? Introduce your solution subtly ? Provide valuable information without a hard sell 3?? Solution Aware: Your audience is actively exploring options. It's time to: ? Showcase how your product or service stands out ? Highlight key benefits and features ? Leverage testimonials and case studies 4?? Product Aware: They're on the brink of making a decision. Your content should: ? Emphasize the unique value you offer ? Address any lingering objections ? Demonstrate how your solution perfectly fits their needs This approach helps you build deeper connections, establish trust, and ultimately drive conversions. Ready to revolutionize your content strategy? Start by identifying which stage your ideal client is in right now!