Licorice

How can you solve the personalized, not personal paradox? This is a great dive into it "Marketers today face a tricky paradox: on one hand, the fight for customer attention requires ever more relevant messages tailored to people’s interests at the moment they are most interested. On the other hand, customers are increasingly concerned about providing the data marketers need to create those experiences." https://lnkd.in/eyHGFCCM

Privacy and Personalization isn't a paradox if you provide personalization without asking for personal data. Just sayin'

Does your audience growth and engagement strategy include the tools to build relationships with consumers who prefer getting to know you better first?

What's one of the best ways to limit the risk of a regulator finding something they don't like and forcing you to change your practices, or worse, fining you? Avoid collecting PII. We can help you build connections with consumers while doing just that.

How can you give consumers both the privacy they want and the personalization they expect? Put consumers in charge of their data from the start, establishing the relationship and building trust. Then show them how providing interest data can enable personalized experiences, including for ads they receive in exchange for accessing content. The future is filled with the promise of better relationships with consumers and better experiences for them, supporting an even stronger 'advertising for free stuff' business model. We're excited to see the industry continue to take steps in this direction. Oh, and check out our brief interview with Ari Paparo at Marketecture Media if you want to learn more about this cute, furry pig. https://lnkd.in/efnMAnPj

Trying to drive more sign-ups but struggling to get as many as you would like? Or finding that too many have emails they never check or are unusable? Our research shows that >30% of users would choose an anonymous login option over the alternatives. Let us help you develop relationships with these users, and better yet, get meaningful data from them about their preferences. All while being completely privacy compliant. It's not too good to be true. Giving users transparency and control over how their data can be used happens to be a great way to start a relationship.

Transparency + control = trust Consumers overwhelmingly prefer personalization when being marketed to. An even larger percentage are frustrated when shopping experiences are not personalized. Yet a majority of consumers log in to retailer sites infrequently (25% of the time) when making a purchase. For some of these consumers, the disconnect likely stems from this: the lack of transparency into how data collected from and about them is going to be used. Giving consumers control over it would be even better and allow brands to strengthen trust.

Looking to drive more user registrations in the face of cookie deprecation? 48% of consumers say they would be more comfortable sharing their data if it were made anonymous. Licorice can enable you to do just that while still providing targetable data and most important, a 1:1 signal that supports cross-device frequency capping, retargeting, and attribution. Drive registrations, enable 1:1 marketing, and best of all: build a foundation of trust with your users who want more privacy by default. https://lnkd.in/e4z3Kper