Lica World

Empowering Designers with AI: Vision for Lica World with Purvanshi Mehta | Ep 964 | Oct 28, 2024 In this episode of?The Digital Executive, Brian Thomas speaks with Purvanshi Mehta, co-founder of Lica World, a pioneering startup leveraging AI to transform the design industry. Purvanshi discusses how Lica’s innovative video AI assistant enables businesses to streamline content creation, reducing the repetitive tasks designers face and enhancing creativity. She shares her insights into how AI complements human artistry, allowing designers to focus on strategic and artistic work. Purvanshi also explores future trends in AI, such as AI avatars and personalized content, poised to revolutionize the creative landscape. https://lnkd.in/eaZ5jWAu

I’m bullish on "Service as Software," but one essential class of services is conspicuously missing here: visual storytelling for business creators (Product Marketers, Customer Success, Learning & Development, Sales Enablement etc). A system of agents—a true "content studio in a box"—is still missing. Video storytelling, in particular, remains notoriously difficult due to the sheer number of variables an AI would need to orchestrate—screenplay, visuals, animations, text, voice, and more—all while adhering to brand guidelines and seamlessly processing and transforming a range of assets (docs, decks, screen/meeting recordings, demos, b-roll, etc.). Businesses need steerability and control that current generative models don’t offer. "AI" retrofitted into legacy tools may make them somewhat less unbearable to use, but it doesn’t significantly reduce the learning curve—and these tools fall far short of functioning as true, independent agents. As a result, video production in enterprises remains in the hands of in-house teams or is outsourced to agencies that are often stretched thin, struggling to meet the volume and speed demands of content production. True automation in visual storytelling would allow companies to focus on content reach rather than dedicating most of their time and budget to content production. Businesses would benefit from AI that can act as junior designers, translating design requirements into precise pixels, or as creative partners capable of understanding brand style, processing unstructured information, and crafting visuals for both internal and external audiences. This need is especially urgent for social media , where content shelf life is short and quick adaptation to trends is essential. This is the exact problem we’re tackling: software that adapts to your needs (instead of the other way around), providing an AI agent you can work with like a human designer. You shouldn’t have to struggle to learn it or constantly tweak your requirements just to make it work.

??? Been diving into product videos from different companies. Where the video will be posted and who the audience is should shape everything—screenplay, narrative, and talking points. A product video for the landing page will need a different level of abstraction than one on FAQ pages or in sales enablement materials designed to train demand gen teams. Each use case calls for a unique approach to deliver the right amount of detail, pacing, and focus for maximum impact. I like Jitter, and found their intro video from a few years ago to be a great example of an engaging yet concise product teaser: 1. Opens with a clear purpose. 2. Shows and tells, with no fluff. 3. Demonstrates with real examples. 4. Concise and straight to the point (~30 seconds long). (not detailing every feature under the sun) 5. No distracting music or voice-over—motion design takes center stage, perfectly aligning with their core value prop. What are your go-to strategies for tailoring product videos? #ProductVideo #MarketingStrategy #ContentCreation #B2B #B2C #AI

I used to create images with Midjourney on Discord, so I hadn’t checked out the web app. I just came across their personalization feature that lets the AI learn more about you. It’s like a personality test—think of those magazine quizzes that reveal "What’s Your True Personality Type?"—where you pick between two images, 200 times over (I’m still working through them!). The jury’s still out on how personalized the generations will actually be. Hopefully, it won’t just feel like there’s a touch of you in the results if you squint hard enough. Let me know if you’ve tried it! Here’s a quick demo video of it, made by Lica World.

Been seeing this trend where folks ask ChatGPT, based on past interactions what it thinks of them. The answers were merely a summary of past questions—though if you squint hard enough, they might seem insightful. We are building the AI video producer for product teams @ Lica World. So I asked Lica to create a video explaining this trend in two different tones and styles. Watch below ?? If you are a founder, product marketing manager, product manager or customer success manager - let me know how you're recording product demos and feature explainers for your audience. Would love to give you early access to Lica World. #AIVideoProducer #LicaWorld #ProductMarketing #ProductMarketingManager #ProductDemos #CustomerSuccess #ProductManager #VideoExplainers #AIAutomation #EarlyAccess #MarketingTools #VideoCreation #ProductFeatures #SaaSTools #OpenAI #Chatgpt

Ever tried to explain your product in a video, only to end up with a confusing mess? At Lica World, we've been cooking up something amazing to solve a problem we've all faced: communicating what our product can do for our users through video—concise, clear, and impactful. Product videos are an absolute pain. You record endlessly, don’t know what to cut, and end up with content that doesn’t get the message across. We’re fixing that—excited to start sharing more soon! Let me know in the comments what your biggest pain point is while creating product feature videos. I would love to know which tools you use today. All ears! #ProductVideos #VideoMarketing #Tech #ProductDemo #ContentCreation #VideoEditingSimplified #MarketingTips #StartupTools #B2BMarketing #B2CMarketing #ProductDemo #MarketingSolutions

This week we are welcoming Hai Huang to our team. As we continue our mission to build an AI video designer, Hai's experience as an engineering leader and manager at Snap, Amazon, Meta, and Tencent will be instrumental in driving Lica forward. Welcome!

Come meet the team building next-generation design AI agents!

Feature launch videos in one click.

? The Countdown is On! ? ?? With almost 300 registrations already in, our Annual Founders & Investors Party on October 12th is shaping up to be an incredible night! ?? I am thrilled to see the excitement and momentum around our biggest event of the year, and can't wait to connect with you all soon! ?? We have 2 startup booth spots still available! If you’re a founder excited to showcase your product to the community, reach out to grab your spot! ?? Check out this video made by Lica World for a sneak peek of the event. ?? Lica World is an AI-powered content creation tool that simplifies video production and publishing. Built by women founders Purvanshi Mehta and Priyaa K., it can help you 4X your video creation speed! Check out their incredible work! ??? RSVP for the event now before spots fill up! https://lu.ma/7wbme7do #BELLExTechWeek #Founders #Investors #Networking #SFtechweek B.E.L.L.E （Formerly GirlUp Entrepreneurs）Anna Hong