Lexicontent

If I had to start over from scratch, I’d do exactly what I’m doing now: ghostwriting for business owners with real products and real business models. Why? Because writing lets me do more with fewer requirements than anything else I could possibly do. The content I write gets attention for my clients. That attention turns into revenue, partnerships, or opportunities, which makes what they pay me feel like a no-brainer, whether they're giving me $2000/mo for ongoing work or $10k for a top-to-bottom overhaul to make the most of something gigantic that already exists whole or in part. But honestly, the real reason I love it is because it feeds my curiosity. I get to talk to brilliant, interesting people who are building things I’d never dream of on my own. Then I turn those conversations into something useful for them. I love writing, but I'm not happy with what I write unless it's practical, too. Writing for other people is also incredibly flexible. If I want to travel somewhere, create my own products, or dig into some new skill set (as I often do), my ghostwriting work gives me the breathing room to do it without freaking out about paying the bills. It’s hard to beat that kind of flexibility. If you're starting over, or thinking about changing your career path, or just feeling kind of lost, my best advice is reallyreallyreallyreally simple: Focus on work that creates value for other people by connecting them with each other; that makes you want to show up every day; and that leaves you room in your life to live your life.

The process is the work, even when it's messy, because that’s how you gain control and confidence for next time... If you’ve ever second-guessed yourself or wondered if you're cut out for what you're doing, this one's for you. #trusttheprocess #productivity #creativity

Content audits are valuable for reasons I don't have to explain to my content strategy friends here... However, knowing everything about what someone has already done and what the gaps are in that, is not the same as imagining the full scope of what is possible. I spent a good amount of my weekend coming up with some new tools to try out with clients that want to do the latter, and based on some fast and loose testing on friends, it's giving me exactly what I wanted: a way to sketch out an entire ecosystem of content from scratch and prioritize every aspect of it, from audience to creative process to monetization -- and to do so very fast for anyone with plenty of knowledge and ideas to start with. There are so many columns off screen that I had to cut off because they contain personal info, but hopefully this little peek at the more general bits will give someone some ideas of their own... This is the stuff that makes my brain tingle. ???

How long do you think we have before every LinkedIn link you click on in Windows automatically opens in the new Windows App they keep telling us exists, whether you want them to or not?