Lexicon Branding

Huge round of applause to Zanda Health on the launch of their rebrand! ?? So many brave branding decisions were made by this incredible team. Link to full case study in the comments. After a brilliant name change guided by Lexicon Branding, our teams spent the last 6 months in the trenches together, building this buzzworthy identity focused on bringing more freedom, flexibility, and enjoyment into the lives of medical practice owners. Attic Salt? supported the overhaul of their entire visual identity system, motion identity, and UI. We even introduced a brand new mascot with a series of positions and expressions. Thank you to Damien Adler, Fiona Adler, Danielle Hopkinson, Ryan P. Garcia, Heather G. Sanders, and the rest of the Zanda team for trusting and including us in your brand journey. It has been a real privilege to work with you and we are rooting you on as you continue to change the lives of practitioners all over the world.

“We are evolving the human experience around documents.” Just as nutrients fuel and sustain life, Nutrient empowers developers and businesses to evolve beyond traditional document processes. Nutrient is a far departure from PSPDFKit, but that’s exactly what they needed. Congrats Jonathan Rhyne and Danielle W. on the rebrand! It was a pleasure working with you and partnering with Pentagram London to create this new brand. Case study here: https://lnkd.in/gSeQUmqA

Lexicon Branding fielded research among consumers and developers in the US, EU and South Korea to create a specific approach for developing brand names for AI products & companies.? Windsurf is an example of using our research to create a new strategic AI brand. Find out more here:??https://lnkd.in/gyyvx7vF

Thanks to Walter Thompson for having David Placek and Dmitri Seredenko on Fund, Build, Scale to talk all things branding, naming and AI. David discusses how a name should be the vessel for the brand story. As for AI, he recommends to “Don't overpromise, don't overhype” as it comes to the name. Check it out below https://lnkd.in/eUaG_dtP

Happy 3-year anniversary to the Braze team! You've come a long way from Appboy and we are grateful to have been part of the journey. Read more about the rebrand here: https://lnkd.in/gSPWjgSc

Lexicon Branding fielded research among consumers and developers in the US, EU and South Korea to create a specific approach for developing brand names for AI products & companies.? Windsurf is an example of using our research to create a new strategic AI brand. Find out more here:??https://lnkd.in/gyyvx7vF

Lexicon Branding fielded research among consumers and developers in the US, EU and South Korea to create a specific approach for developing brand names for AI products & companies.? Windsurf is an example of using our research to create a new strategic AI brand. Find out more here:??https://lnkd.in/gyyvx7vF

"With all of the talk of flows, magic, and power, the name “Windsurf” spoke to us. Windsurfing perfectly captures the combination of human, machine, and nature in an activity that looks effortless, but takes an intense amount of power." Congrats to Codeium for launching Windsurf! We are so excited about this new brand; it creates a new standard in AI branding and we couldn't have had more fun working with the Codeium team!

Congrats to CoreLogic for launching Araya! We leveraged our AI research with consumers and developers to create this name. Developing AI brands is a core focus of ours, and we were happy to partner with CoreLogic on this!

Craig Dubitsky couldn't have said it better...names really do matter! Thank you for the Lexicon shout-out!