Lever Foundation

South Korea is stepping into future-ready food systems with a ?200 billion investment plan, targeting growth in smart agriculture and food-tech solutions. The government's 2025 Agri-Food Fund will start with ?55 billion in public funding and is actively seeking private sector partnerships to nearly quadruple the investment pool. Beyond funding established sectors, this forward-thinking plan includes a private proposal track to catch emerging food trends early—signaling South Korea's commitment to reshaping how the nation grows and consumes food. #southkorea #foodtech #smartagriculture

Lever Foundation's digital campaigns are meeting Asian consumers where they are—on phones, tablets, and computers—with locally relevant content about food choices and farm animals. Lever's social media presence spans seven key Asian markets, with WeChat stories reaching 850,000 readers in China and Meta content engaging millions in Southeast Asia. These campaigns create new dialogues about food choices, giving some Asian consumers their first exposure to content about farm animals' lives and the benefits of plant-based eating. #plantbasedfood #asia

Following the successful launch of plant-based sushi in its premium airport lounges, Japan Airlines has partnered with Azuma Foods International Holdings, Inc. to transform in-flight dining with plant-based seafood options. The collaboration leverages Azuma Foods' 50-year expertise in Japanese cuisine innovation and features their newly launched plant-based seafood alternatives such as tuna, salmon, and squid. This initiative showcases how traditional Japanese culinary expertise can be reimagined to protect marine life while maintaining the authentic flavors and textures travelers expect from premium airline dining. #japan #foodtech #plantbasedseafood #seafood

Thank you Green Queen Media for sharing Lever's work!

Aleph Farms has submitted its first regulatory application for cultivated steak in Thailand, partnering with seafood giant Thai Union Group PCL. to develop localized versions of its Aleph Cuts product. The food tech company is working closely with BIOTEC, a division of the Thai FDA, with an estimated 18-month timeline for approval. While awaiting regulatory clearance, Aleph Farms is finalizing plans for a local production facility and aims to launch in premium foodservice settings, leveraging Thailand's strategic position and advanced food production capabilities in Asia. #thailand #cultivatedmeat #alternativeprotein

China has unveiled its first dedicated alternative protein innovation facility in Beijing's Fengtai District, marking a shift in the country's food strategy. The $11 million complex launched under the banner "Create the Future with Intelligence" at its opening ceremony and showcased prototype products, including marbled cultivated steak and fermented protein bars. With China's track record of transforming niche technologies into mainstream solutions, as demonstrated by its impact on electric vehicles and solar power, this investment in future foods could impact global production costs and market accessibility for alternative proteins. #china #alternativeprotein #foodtech

A new chapter in sustainable dairy production has begun with STERLING Biotech Ltd. - India breaking ground on their precision fermentation facility in Gujarat, India. The joint venture between Perfect Day and Zydus will establish the world's first manufacturing hub dedicated to precision fermentation-based dairy proteins, spanning 27 acres. Set to begin operations in early 2026, the facility already has substantial capacity commitments and is designed with future expansion capabilities to meet growing global demand. #precisionfermentation #india #alternativedairy

Pensées Inc. has developed a food-grade culture medium that could accelerate the commercialization of cultivated meat by addressing one of the industry's major cost barriers. The Korean startup's innovative approach uses sustainable food production by-products while maintaining research-grade performance levels across multiple cell lines. This development, produced under HACCP and GMP standards, represents a significant step toward making cultivated meat more accessible and commercially viable. #korea #cultivatedmeat

Lever Foundation's first restaurant industry scorecard reveals that nearly two-thirds of mid to large-sized restaurant chains across the Philippines have committed to eliminating caged eggs from their supply chains. The transformation, largely driven by Lever's engagement, spans almost 9,000 restaurant locations nationwide, with six additional major brands actively developing similar policies. While these corporate commitments show progress, reducing or eliminating egg consumption remains crucial to truly protect the welfare of hens. #cagefree #animalwelfare #philippines

Mumbai-based Biokraft Foods made history by hosting India's first public tasting of cultivated chicken, gathering over 30 industry leaders and sustainability advocates to experience this novel food technology. The startup is working closely with India's food safety authority FSSAI to navigate the regulatory pathway, with CEO Kamalnayan Tibrewal expressing optimism about a potential market launch in 2025. This milestone event demonstrates India's growing openness to food innovation, with regulatory officials indicating a clear pathway for approval that could take six to eight months once all standards are met. #india #cultivatedmeat #alternativeprotein