Let us Nudge

Introducing the Spears Intern Spotlight series! Each Friday, we're showcasing one of the incredible SMU MBA students who is gaining hands-on experience through a project-based internship with a local startup. First up is Siddharth Khandelwal! This semester, Sid is working with Let us Nudge — a tech platform helping restaurants increase revenue by optimizing table turnover and customer flow. Their smart tools help drive efficiency through personalized offers and targeted promotions that fill empty seats and reduce wait times. Here’s what Sid had to say about his experience so far: “I’ve always been drawn to startups for their energy. There is something incredibly exciting about building from the ground up, wearing multiple hats, and constantly pushing boundaries. Working with Let Us Nudge has allowed me to take on challenges headfirst and contribute meaningfully to their next stage of growth.” Way to go, Sid! We're proud of the impact you're making and the entrepreneurial spirit you bring to the Spears community! P.S. If you're a DFW startup looking for a fully funded MBA intern this summer, apply for our summer cohort by Sunday, March 30 at https://bit.ly/41GRxrG

We are thrilled to be a part of our ninth University onboarding, now working with SMU Cox School of Business- Spears Institute of Entrepreneurial Leadership. Welcome to the team Siddharth Khandelwal! Excited to have you look at strategy, operations, and sales development for Let us Nudge. Thank you Joshua T., Morganne Stewart, and Shivani Rapolu for the opportunity!

Thank you again Amy Pakes, MBA and the UT McCombs #PlusProject team for accepting us into the UT Austin Ecosystem. Divya Sharma, Akash Nath, Ariel Ighuma Sama, Rafay Ahmad, Junru Wang, and Mohak Khatri delivered some great data, which we will now deep dive into for new Let us Nudge go to market strategies! #McCombsPlus #TexasMcCombs #experientiallearning

As another #PlusProject season comes to an end, we're thankful for all of our partnering organizations and student teams that have been a part of this experience this semester! Thank you for trusting us with your projects and for providing invaluable real-world experiences. Our student teams continue to prove that commitment and enthusiasm are critical to tackling challenges, innovating, and pushing the boundaries personally and professionally. Interested in collaborating with McCombs+ on a business issue your company is dealing with? Email me at [email protected] to learn more! #McCombsPlus #TexasMcCombs #experientiallearning

We're wrapping up Let us Nudge travel for 2024, with our final trips to Austin and Houston, TX! Thank you Texas McCombs School of Business MBA team for presenting new verticals to us. Thank you, LaDora Gilmore, MSHRD and Texas Restaurant Association, for some great relationships in progress! The problem is real at Franklin Barbecue, Aga's, and Bundu Khan... and we're hoping to solve it soon with our solutions. #dining #tech #letusnudge

We're wrapping up Let us Nudge travel for 2024, with our final trips to Austin and Houston, TX! Thank you Texas McCombs School of Business MBA team for presenting new verticals to us. Thank you, LaDora Gilmore, MSHRD and Texas Restaurant Association, for some great relationships in progress! The problem is real at Franklin Barbecue, Aga's, and Bundu Khan... and we're hoping to solve it soon with our solutions. #dining #tech #letusnudge

Quick trip to Orlando for Let us Nudge at the Florida Restaurant Show and The?Pizza Tomorrow Summit. Thank you, Paul Pedrow for the invite, and Ahmer Siddiqui for nudging and continuously eating with me booth to booth lol. We even got some team building in to see SpaceX launch their Starlink Satellites > Let us Nudge to the moon! #tech #floridarestaurantshow

What an incredible evening at the 13th Annual A-List Awards, celebrating innovation and entrepreneurship! Huge thanks to Edward Latson, Roland Pe?a, and the entire Opportunity Austin team for hosting such a phenomenal event. This gathering highlighted exceptional talent within our entrepreneurial ecosystem. It was an honor to witness the dedication and achievements of our International Accelerator community. I'm glad to share that five of our portfolio companies received nominations: → BeeReaders USA – Winner of the International Startup Award! → Recomaze AI – Finalist in three categories. → Let us Nudge – Nominated as Bootstrapped, AI Standout, Emerging Startup, and International Startup. → MetaNeural – Recognized as AI Standout and International Startup. → Nasch – Acknowledged as an International Startup. Congratulations to all for this well-deserved recognition! Special shoutout to BeeReaders USA for winning the International Startup Award! Our team was well-represented by Parke Benjamin (COO), Jack Whelan of (Business Development), Nikos Iatropoulos (Managing Partner of IA Global Ventures), Andrei Buzatu, and the rest of our dedicated team. We are immensely proud of our growth within the International Accelerator ecosystem. This recognition goes beyond awards—it reflects the strength, resilience, and innovation of our startup community. Each success story sparks collaboration, inspires progress, and attracts resources, paving the way for what's possible in Central Texas. This recognition is a testament to the strength and innovative spirit of our startup community. Let's keep this momentum going! #InternationalAccelerator #AustinTech #OpportunityAustin

Always fun to give back to Rutgers to talk about our Let us Nudge journey so far. Thank you, Prof. Gary Minkoff for the guest lecturer opportunity for your Entrepreneurial classes. Thank you Rutgers Entrepreneurial Society for our fireside chat at Rutgers Business School this week. Great job Maheen Rafhan, Malay Patel, Joseph Cook, Soham Kulkarni, and to all attending! Great to be involved with Rutgers Business School on multiple projects in process.... stay tuned!

Let us Nudge was back at International Accelerator this week in Austin, TX. Great to pitch to SMU Cox School of Business. Thanks again Joshua T. and Bhavna Kumar. And a great time with our UT McCombs+ MBA team — Divya Sharma, Junru Wang, Ariel Ighuma Sama, Akash Nath, Mohak Khatri, and Rafay Ahmad at dinner! Looking forward to our project deliverables soon. #McCombsPlus #hookem #tech