Letterdrop

Isaiah Crossman? helps compare apples to apples with time spent/ROI on LinkedIn vs solely cold channels.? ?? In just one hour on LinkedIn, your team could achieve: ? 400 post views ? 15 new connections ? 3 successful DMs Now, stack that up against the same time spent on email: ? 6 personalized emails ? 2 connections ? 0 booked meetings Imagine the ROI if you combine these channels. LinkedIn helps teams: 1?? Work smarter, not harder LinkedIn shines in its ability to reach tons of ideal customer prospects quickly and easily and is the least saturated among other channels (for now). 2?? ?Create meaningful connections It's not just a numbers game. LinkedIn helps you build stronger brand awareness and relationships with prospects. You're not just reaching more people; you're making better connections. Bottom line? Time spent on LinkedIn gives you more value in both quality and quantity of interactions with potential customers. Is your sales team making the most of LinkedIn? If not, it might be time to shake things up.

The "New phone, who dis" of the 80s and 90s. As for sellers today - DMs, calls, and connection requests get ignored. People are booking less meetings. It comes down to the overwhelming credibility gap that exists between buyers and sellers. It's easy to close that gap ?? ?Take 5 mins a day to post about something you heard on a disco call, an industry trend, something you think ?? ?Respond to comments ?? ?Start conversations in other people's comments ?? ?Continue conversations in the DMs after seeing engagement, send helpful resources ?? ?Repeat at least 3x a week Warmer conversations = higher reply rates and a higher likelihood your request for a chat will be accepted. Its easy to scale - and it's free.

Stop it... get some help. Or... get some first-party intent data, damn it. - You post regularly - Prospect likes a post about X - You connect with them within 24hrs? - You drop them a helpful resource relating to X - Within a week, you continue the convo and ask if they want to chat about solutions relating to X - Profit? Seriously - we saw upwards of 15% increase in reply rates across the board when we started doing this Try it out

So construction, HR, and cybersecurity walk into a bar... We put together a list of 123 social sellers across 10 verticals, just to prove that your audience is DEFINITELY on LinkedIn and engaging with influencers like these. AKA - you should be posting! Check it out?https://lnkd.in/gMsuMH5w (As for the joke... we're in sales. Idk how it should end.)

What's your go-to, sellers? Ours is probably "where are you calling from today" or weekend stuff (Bonus points if you can somehow tie your opener to the topic of a recent post the prospect engaged with ?? ?)?

Every person you add to your social selling program increases its effectiveness exponentially? Why? You can "borrow" each other's networks And sellers can get just as much (if not more) reach as execs Picture this: Your CEO has 7,500 LinkedIn followers. She posts every day & is the only one posting at the company. For the sake of simplicity, let's say that leads to 7,500 impressions per day Not bad BUT What if your VP of Sales posts every day too? He has 5,000 LinkedIn followers and most of them are direct buyers So 7,500 followers + 5,000 followers = 12,500 impressions a day right?? Wrong If your CEO & VP of Sales like / comment on each other's posts, each post will be shown to BOTH of their networks That's 7,500 people from the CEO's network & 5,000 people from the VP of Sales' per post With them both posting that's 25,000 impressions a day So by doubling the amount of people posting you've increased your content's reach by 4X We haven't even added a 3rd person to this equation yet... "borrowing" each other's networks gets even more powerful as more team members join in

Co-prospecting can increase your booking rate by 20%. BDRs ?? ?below-the-line ICs ;?AEs and execs ?? above-the-line DMs. This combined with social selling = surrounding the account and warming DMs up for those demos. Plus - it's free!!

Prospects this Q4: There's such thing as????????cold with cold outbound. You need to let it warm up a little more, and the best way to do that is through educational content. ?? ?Sharing opinions on industry trends ?? ?Sharing customer success stories where the customer is the hero ?? ?Sharing recent insights from questions you got in a disco call And if your prospects engage with that content - that's your signal to reach out. And NOT with a pitch - "straight to jail." Send a helpful resource on the subject instead. We saw north of 30% reply rate when we did this. Value first, which puts you top of mind - and then you EARN that pitch. We have a whole guide on handling outbound - check it out here:?https://lnkd.in/g_S6XCa3

Most LinkedIn strategies? A few ads, some company posts, and the infamous pitch slap. It’s generic, and buyers ignore it. Here’s how teams we work with are doing it differently to unlock real pipeline on LinkedIn: ? ???????????? ????????????: Post value-driven content consistently to capture buyers' attention. ? ???????????????? & ????????????: Track LinkedIn activity to see who’s interacting with your posts—likes, follows, profile views—to gauge potential interest. ? ?????????? ??????????????????????????: Use these insights to drive outreach that’s actually relevant, instead of the typical cold pitch. In just 20 minutes a day, top teams are sharing content, maxing out connection requests, and using first-party data to know who to contact and when. This targeted approach leads to higher inbound and outbound success rates - something you need come Q4. If you're interested - reach out to us.

LinkedIn could be driving between $400k-$5M in ARR. We worked it out. The key is to tap into ALL of your customer-facing team's networks. ???????????? ?????????????? (??????, ??????, ????????) ?? ?????????????????????? ???????? ???????????? / ???????? ?? % ???????????? ?????? ?????? ???????? ?????? ???????? ?????????????? ?? ?????????????? ?????? ???????? = $?? ?????????????? ???????? ?????????????? ????????????????. Even if all of you post just 3x a week about industry news, something you heard in a call, etc - that effort compounds over time. You become top of mind at an exponential rate - and you drive inbound pipeline. We can help you automate it to reduce lift - just pop us a DM.