Letterdrop

Sending more and more emails (or simply calling more often) when you're not getting replies is just adding fuel to the fire. This is where LinkedIn comes in. With just a small time investment, you can see a high return. Here's a quick comparison to put it into perspective: 60 minutes spent on email = 6 personalized emails, 2 new connections, and often zero booked meetings. 60 minutes spent on LinkedIn = 400 post impressions, 15 new connections, and 3 successful DMs. Over time, your brand awareness grows as well, and you establish stronger connections that can turn into real business opportunities. How are you spending your time? PS - Isaiah Crossman talks getting your team activated on LinkedIn sooner to make the most out of the channel for more meetings booked. Join our webinar with him on Thursday, March 27th at 10 am PT. https://lnkd.in/dg5VuB7Y

Part of our exciting social selling course coming up.... ???? (path to promo code included!) In the middle of a sales cycle, it's easy to focus on the initial meetings, but maintaining momentum is essential for closing the deal. Here are a few strategies to keep things moving forward: Multithread the conversation. Engage with multiple stakeholders across the organization to ensure the deal isn't dependent on just one person. Stay top of mind. Nurture relationships in between meetings by sharing relevant content or insights that keep the conversation alive and continue to add value. Set clear next steps. Don’t leave the next meeting or follow-up up to chance. Be sure everyone is aligned on what's next, keeping the deal from stalling out. The goal is to keep the deal progressing while building trust and rapport with all stakeholders involved. Keep your focus on delivering value at every step, and you'll see stronger results. -- If you are an individual SDR/BDR or AE and you want your company to pay for it or free access, have your manager reach out to [email protected]. ??

Most cold outreach sucks. (It has a place. It's just not super efficient.) In the case below: Before: The usual corporate blah blah. Sure, it's professional... but forgettable as yesterday's lunch. After: ? Short ? Has an observation or trigger ? Actually sounds like a human wrote it ? Shares social proof or provides value ? Isn't immediately asking for my time Your prospects are swamped. They want to know if you can solve their problem, not read a novel. And think about this One hour spent crafting cold emails typically gets you: ? 5-6 carefully personalized messages ? 1-2 opens ? Potentially zero meetings booked One hour on the phone: ? 20 dials with a power dialer ? 1-2 pickups ? Potentially zero meetings booked Think carefully about what you write in your cold outreach + damn it, pair it with other channels!

82% of decision-makers check out your LinkedIn profile before agreeing to meet with you. Think about that for a second. Whether you're making phone calls, writing that perfect email, or connecting through any other channel, your LinkedIn profile is quietly working behind the scenes. I've learned firsthand that seeing your LinkedIn profile as just a digital resume is a big mistake. Instead, think of it as your professional storefront – a place where you show up as someone who brings real value to potential clients. Through years of testing and tweaking, we've found four strategies that really work: - Share regular content that speaks to your audience's biggest challenges - Tell real stories about how you've helped customers succeed - Value prop in your title, about section, etc - Join and add value to discussions where your target audience hangs out - Build and showcase deep knowledge in your specific field Our friend Kasey Devine, MBA is the example below - and killing it Ask yourself: What story are you telling? Need a profile review? Parthi Loganathan can help you there.

"Your job should not be trying to reverse engineer Google constantly... Your job is to try to answer the question as best as possible and give the person who's searching their answer." Tomorrow on the Animalz Podcast, Parthi Loganathan, founder and CEO of Letterdrop, shares how AI is changing search and content distribution. Parthi explains why he pivoted his AI-powered content platform away from SEO toward LinkedIn: "I look at my own behaviors... I still use Google, but I also use ChatGPT or Gemini quite a bit. And that trend is increasing." In our conversation, Parthi shares: ? What he learned about SEO from his time as a PM at Google. ? Why the rise of AI answer engines is changing search behavior. ? How Letterdrop uses AI to help companies build personal brands on LinkedIn. ? Why relationship-building will remain essential as AI automates more knowledge work. ? His framework for creating AI-assisted social selling content that delivers meetings. Full episode available TOMORROW (Tue). Search "The Animalz Content Marketing Podcast" wherever you listen to podcasts, or keep an eye on the link below. #AIContent #ContentMarketing #SEO #SocialSelling #B2BMarketing

How many cold calls and emails did you send to book 3 meetings? This one LI post (took 3.5 mins) got Parthi Loganathan there. 1. He took a help center article of ours 2. Dropped it into Letterdrop 3. Added a free lead magnet And boom. No need for six or seven emails. You can do it too - just reach out to us. ??

You can't collect intent without making the surface area for intent. We have made a commitment to posting regularly on LinkedIn: - 64% of our pipeline now comes directly from LinkedIn - Our biggest customer reached out through LinkedIn DM after following their content It's pretty straightforward: 1?? Post content consistently 2?? Expand your reach 3?? Watch as interested customers find their way to you Each post is another way to connect with a customer and create a rapport that can lead to booked meetings down the line. So get to it! --? Thanks to Alex Lindahl? and the folks at Clay!

Ever notice how some companies seem to be everywhere on your LinkedIn feed? ?? ? We've been watching companies like HockeyStack?, Clay, and RB2B? who've really nailed what Ryan Patel? calls "surround sound marketing" on LinkedIn. Their secret? They don't put all their eggs in one basket. Instead of just having the CEO do all the talking, these companies get 5-10 different team members involved in sharing insights and chatting with their audience. Their message sticks because you hear it from different people, making the brand feel present without being annoying. We saw this work ourselves. When we needed a solution in their space, Clay immediately came to mind. Why? Because we'd seen so many of their team members sharing valuable content that they stayed fresh in our memory. Want people to remember you? Think beyond having just one person share your content.

Outbound isn’t about tricking people into replying. It’s about making it?easy?for them to say yes to a conversation. Join Isaiah Crossman and Parthi Loganathan on 27th of March as they discuss: - The power of social selling for sales in generating more meetings - Why LinkedIn should become your "newsletter" in sales - How to build more pipeline (and how Isaiah got from AE to CRO in just four years.) Join us! ??

Dreamdata's Laura Erdem dropped a social media ROI bombshell ?? $1 million in pipeline value. From organic social. No paid ads. Zero promo budget. You read that right — that's 7-figures from just posting content! This wasn't from aggressive outbound tactics. Pure inbound magic from their content strategy. But here's the kicker: They almost missed seeing this success completely. (Attribution tracking saved the day) Why most companies get this wrong: → Can't track full customer journey → Miss first-touch points → Lose sight of closed deals → Write off social as "unmeasurable" The Marketing Notes TLDR: → Social ROI is real → Attribution tracking is crucial → Organic strategy works → Inbound beats pushy tactics → Measure everything Want to watch Laura's full breakdown? Check it out! https://lnkd.in/dY8y266R