Letter A — a branding agency

Our teams start working on our annual goop Gift Guide in June, and the wait is finally over! I am so proud of their hard work and I know you won’t be disappointed.?Check out the goop gift guide to find the perfect gift for everyone on your list. https://rb.gy/ja7b6z #goopgiftguide #holidays2022 #goop #giftguide

"Understanding the essence of what the brand stands for, that has been our secret weapon." ? Kathryn Shah, co-founder of?Spring & Mulberry, talks about the importance of brand identity and building a strong team for entrepreneurial success ?? In this week's episode of The Entreprenista Podcast, Kathryn shares her insights with?Stephanie Cartin and Courtney Spritzer on: ??Using a personal experience to inspire innovation ?? Finding the perfect co-founder with complementary skills ?? The effectiveness of email marketing in driving sales ??? Navigating the world of retail buyers and her journey getting into Whole Foods LISTEN:?https://lnkd.in/eWWAy7xk Want to learn more about all you will get access to as a member of our Entreprenista League community of founders? ?? Comment ‘Invite’ and we’ll DM you a special invite to join

?? SHOPPING JUST GOT SWEETER! ?? NEW brand identity + strategy work for CAKE, an invite-only shopping community built by my team at Letter A Part of our brief for building out the magical world of CAKE was addressing the following: ?? How to explain this totally brand-new retail concept and entice *both* potential brand partners & savvy, yet skeptical, consumers to hop on board ?? How to speak to a love of shopping and savings when it's a topic that’s typically laden with cliché, frivolity and shallowness ?? How to be a brand in itself, yet sit comfortably side-by-side supporting a family of other brand personalities & aesthetics Thank you to our CAKE partners — Dave McLaughlin, Katherine Brodie and Estelle Palandjian who trusted us with this project way back in January. It was both personally and professionally fulfilling for me. This is why I do what i do! And...I now only shop with CAKE, and you should, too! DM me for an invite! The Letter A TEAM: SAGE CORSON Cristina Dunseth Wendy (Tan-Lui) Chan Khira J. KIMBERLY HARRINGTON Emily Long Nikelle Orellana Reyes

Whole Foods Market, we have arrived!! ?? This month you'll find Pure Dark, Mixed Berry, Pecan Date, and Lavender Rose shipping out to at 145+ stores across the East Coast: Connecticut ? Maine ? Massachusetts ? New Hampshire ? New Jersey ? New York ? Rhode Island ? Alabama ? Georgia ? Mississippi ? North Carolina ? South Carolina ? Tennessee ? ?? Find us in the specialty section (near wine & cheese). See how easy we just made your next dinner party? ?? Thanks to Kathryn Shah, Sarah Bell, Will Betts, Vdriven Consulting, Luke Abbott, Jennifer Schleif, Madison Skye, Allison Henry Aver, Letter A, Alison Seibert, and The James Collective for your support in making this dream a reality!!!

NEW WORK for Ripl Efek, a brand that changing the way we think about doing the laundry. With a formula inspired by skincare, in refillable, no-plastic containers,?Ripl Efek?cares for you, your clothes and the planet. Creative Strategy, Visual Identity, Tone of Voice and Logo Design by?Letter A Site Design, Packaging Design, and Photo Art Direction by?willa creative Creative Partner:?Anita Gatto Design:?SAGE CORSON https://riplefek.com/

?? "Creating magic is taking people out of their normal day-to-day existence. . . . . . and for a second?giving them something that is emotional. . . . . . Is spectacular. . .that makes them say wow. . . . . .something that’s a little overwhelming."? ? ? ? ? ? ? ? ? Here's to more magic in 2024. ? ? ? Happy New Year from your friends at Letter A [Clip from Limelight Docs, a documentary series that follows the unique lives of New Yorkers across the city. Beautifully shot by Joshua Charow. Thank you for inspiring me]

At Letter A, we've continued our work for the reemergence of Foot Locker as a sneaker style destination. Our Winter work built upon the Fall look and feel. The goal? To build ownable brand imagery for Foot Locker around product styling and vibe for needs such as store windows, lightboxes, emails and digital ads.