HYPHEN

From an April Fools’ Prank to a REAL Product – The Story of Mango Lipscreen SPF 50 PA++++ Last year on April 1st, we pulled a prank—announcing a Mango Lip Balm that didn’t exist. Just for fun. Just for laughs. Except… you didn’t take it as a joke. You flooded our DMs, dropped comments, and kept asking, “Where is the mango lip balm?” So, we took the challenge. One year of R&D, testing, and perfecting later—it’s finally here! Meet Mango Lipscreen—not-so-AAM lip balm, but SPF 50 PA++++ protection, packed with: ?? 2% Kojic Acid – to reduce lip pigmentation ?? 1% Vitamin E – for deep moisture ?? Vitamin C – to brighten lips A prank turned into a demand, and now—it’s LIVE on letshyphen.com! And for our first-ever collab, we partnered with Mango Bite! Because Mango Lipscreen is Mangoes + Nostalgia wrapped in a tube! ???? Vaishali Gupta Tarun Sharma Vikas Lachhwani Saurabh Singhal Mohit Jain

Sometimes things don’t go as planned — and that’s okay. When we launched our 44% Rice Water Brightening Serum Pads, we didn’t expect a hiccup in the process. But a packaging error happened, and instead of what we envisioned, the entire ingredient list was printed right on the front. It wasn’t something that is ideal. It wasn’t what we imagined. In most cases, the whole batch would have been scrapped, but here’s the thing — that’s not how we do things at Hyphen. And thanks to our founders - Tarun, Vaishali, Saurabh, Mohit, Vikas, and Kriti who taught us how to handle this situation - that is with honesty and transparency. Instead of hiding it, we chose to be transparent with you. We took the mess-up head-on, showed you exactly what went wrong, and why we’re still proud of what’s inside. All of it was a moment for us to show you what we stand for: high-performance skincare that’s all about authenticity, no matter what. Did it hurt the launch? Nope. In fact, it made the entire experience feel more real. Mistakes happen — but the way you handle them? That’s what really matters. So, here’s to embracing the imperfections and keeping it real ??

We made 5000 runners sunsafe with 1 big ultra-light water sunscreen—that’s what we call a glow-up on the run! ????♀??? It was so wholesome meeting all you SPF warriors! ???? This was our first offline-event of 2025! ?????? Many more to comeeee ? Vaishali Gupta Tarun Sharma Mohit Jain Saurabh Singhal Vikas Lachhwani Ambreen Aslam Suruchi Gupta Harshita Rane Chaitra Kadrekar Mitali Thakkar Divyanshi Singh

joy ? warmth ? celebration This is how we celebrated Christmas 2024 in the Hyphen HQ ??? Our lip balms were truly a treat (like always) ?? Vaishali Gupta Tarun Sharma Mohit Jain Saurabh Singhal Vikas Lachhwani Ambreen Aslam Suruchi Gupta Harshita Rane Chaitra Kadrekar Mitali Thakkar Divyanshi Singh

Meet all new - Hydrating Essentials ?? ??Hydrating Ceramide Toner Essence - your first step to hydrated skin It’s an extremely lightweight toner which is non-sticky, non-comedogenic and absorbs quickly to give hydrated skin and repairs your skin barrier ?????? ??Ceramide Rich Pillow Cream - to treat your dryness and leave your skin hydrated and supple This is an extremely unique moisturizer because it goes beyond hydration to mimic your natural skin structure These essentials are now live on letshyphen.com Vaishali Gupta Mohit Jain Saurabh Singhal Vikas Lachhwani Ambreen Aslam Tanya Choudhary Suruchi Gupta Harshita Rane Chaitra Kadrekar Mitali Thakkar Divyanshi Singh

The STAR is going places ?????? 10% Peptides Cocktail Serum is awarded as the Best Co-branded product of the year by License India We are, what we are because of YOU and your love ???? Tarun Sharma Vaishali Gupta Saurabh Singhal Mohit Jain Vikas Lachhwani Harshita Rane Tanya Choudhary Suruchi Gupta Ambreen Aslam Chaitra Kadrekar Mitali Thakkar Divyanshi Singh Sonal Singh

We are so excited to be a part of Myntra Rising Stars 2024 Edition ?? Tarun Sharma Vaishali Gupta Saurabh Singhal Mohit Jain Vikas Lachhwani

#HyphenAtCosmoProf2024 Humbled?Honored to have attended the Asia’s biggest beauty trade show, CosmoProf Hong Kong 2024. Our co-founders Kriti Sanon and Vaishali Gupta along with our R&D experts Harshita Rane and Tanya Choudhary got to witness groundbreaking skincare innovations, cutting-edge technologies, and creative packaging trends that are reshaping the industry ?? Our team got to dive into new products, formulations and textures and collaborated actionable insights that would play a pivotal role in our 2025 launches ?? (we have also finalised some launches for the coming year ??) This platform was truly inspiring and will help us deliver even better high-performance skincare solutions to you guysss ???? Tarun Sharma Saurabh Singhal Vikas Lachhwani Mohit Jain

"I wanted to use my own products and create them where I approved the quality, the ingredients, the efficacy of products, and I could make them available to people at a much more affordable rate." - Kriti Sanon, Co-founder and CCO. Here’s a feature from Entrepreneur Magazine in conversation with our co-founders, Tarun Sharma and Kriti Sanon. This article beautifully captures our one-year journey, highlighting how we achieved 100 CR in sales and our excitement to continue expanding and reaching new milestones ?? Vaishali Gupta Mohit Jain Saurabh Singhal Vikas Lachhwani

She’s the vision. the force. the inspiration. ???? Vaishali Gupta thanks for being the one who drives us forward ? Tarun Sharma Mohit Jain Vikas Lachhwani Saurabh Singhal