HYPHEN

We are so excited to be a part of Myntra Rising Stars 2024 Edition ?? Tarun Sharma Vaishali Gupta Saurabh Singhal Mohit Jain Vikas Lachhwani

#HyphenAtCosmoProf2024 Humbled?Honored to have attended the Asia’s biggest beauty trade show, CosmoProf Hong Kong 2024. Our co-founders Kriti Sanon and Vaishali Gupta along with our R&D experts Harshita Rane and Tanya Choudhary got to witness groundbreaking skincare innovations, cutting-edge technologies, and creative packaging trends that are reshaping the industry ?? Our team got to dive into new products, formulations and textures and collaborated actionable insights that would play a pivotal role in our 2025 launches ?? (we have also finalised some launches for the coming year ??) This platform was truly inspiring and will help us deliver even better high-performance skincare solutions to you guysss ???? Tarun Sharma Saurabh Singhal Vikas Lachhwani Mohit Jain

"I wanted to use my own products and create them where I approved the quality, the ingredients, the efficacy of products, and I could make them available to people at a much more affordable rate." - Kriti Sanon, Co-founder and CCO. Here’s a feature from Entrepreneur Magazine in conversation with our co-founders, Tarun Sharma and Kriti Sanon. This article beautifully captures our one-year journey, highlighting how we achieved 100 CR in sales and our excitement to continue expanding and reaching new milestones ?? Vaishali Gupta Mohit Jain Saurabh Singhal Vikas Lachhwani

She’s the vision. the force. the inspiration. ???? Vaishali Gupta thanks for being the one who drives us forward ? Tarun Sharma Mohit Jain Vikas Lachhwani Saurabh Singhal

Nykaaland Part 2: Launched our FIRST-ever offline episode of Kurious-K podcast ?? and introduced our Golden Hour Glow Essentials at Nykaaland this year! ?? Kurious-K is a podcast hosted by our very own CCO and Co-Founder, Kriti Sanon Our two inspiring leaders, Vaishali Gupta and Kriti, introduced the new additions, followed by an insightful skincare session with Dr. Aanchal Panth and a fun, interactive conversation with the amazing influencers Mridul Sharma and Aashi Adani The following are the two new glow-getters (expansion to our bestseller serum- Golden Hour Glow Serum): Golden Hour Glow Moisturizer and Golden Hour Glow Screen SPF 50 PA++++. ? Our Golden Hour Glow Moisturizer, hyphened with Triple Vitamin C Power and Gel Trap Technology, gives a superior glow and intense hydration ?? The Golden Hour Glow Screen SPF 50 PA++++ is infused with 10% Kakadu Plum, Mandarin, and Green Tea Extracts for that sun-kissed glow along with broad spectrum protection from UVA, UVB, and blue light Our Golden Hour Glow essentials are now available for you ?? Tarun Sharma Mohit Jain Saurabh Singhal Vikas Lachhwani Ambreen Aslam Chaitra Kadrekar Tanya Choudhary Vaibhav Mishra Mitali Thakkar Divyanshi Singh Ria Bharti

Three unforgettable days at Nykaaland, and our hearts are so full! From the moment we stepped in, the energy was electric, and the enthusiasm was absolutely heartwarming ?? Meeting so many of you in person, hearing your stories made this experience truly unforgettable. The engagement and enthusiasm you all brought was incredible – each conversation was a reminder of why we do what we do ?? And, of course, we had a little something special for you – a surprise new launch! Sharing about it in detail in Part 2! Tarun Sharma Vaishali Gupta Mohit Jain Saurabh Singhal Vikas Lachhwani Ambreen Aslam Chaitra Kadrekar Vaibhav Mishra Tanya Choudhary Mitali Thakkar Ria Bharti Divyanshi Singh Riddhi Chimbaikar Tamana Chugh Jiya Mody

We are beyond thrilled to share some incredible news with you all! In the last few days, HYPHEN has been honored with not one, but THREE amazing awards: - Our All I NEED LIPSCREEN has won Best Lip Balm by Grazia India - Our Vitamin-Infused Peptide Lip Balm has been named Lip Care Product of the Year by ELLE Magazine - And, to top it off, HYPHEN has proudly taken home the Terrific Titan Award 2024 by GoKwik None of this would have been possible without your unwavering love and support. We are so deeply grateful to each and every one of you for being part of our journey. ?? Tarun Sharma Vaishali Gupta Mohit Jain Saurabh Singhal Vikas Lachhwani Suruchi Gupta Chaitra Kadrekar Tanya Choudhary Ambreen Aslam

?? Hyphen’s INR 100 Cr Milestone: How A D2C Brand Leveraged mCaffeine’s Playbook To Succeed ?? In just a year since its launch in 2023, HYPHEN has hit a huge milestone – crossing the INR 100 Cr mark in revenue! ?? This D2C brand, focusing on facial care products with a blend of natural ingredients and actives, has followed in the footsteps of its parent company, PEP Technologies, which also owns mCaffeine. By applying mCaffeine’s successful playbook, Hyphen has managed to craft a winning strategy. ?? Operational Profitability: Hyphen is already gearing up for profitability as it sets its sights on crossing INR 200 Cr in revenue by FY26. ?? Recent Funding: PEP Technologies further boosted the brand with an infusion of INR 30 Cr, helping drive its ambitious growth plans. Hyphen’s rapid growth proves that with the right blend of product innovation and strategic insight, even the most niche brands can soar. ?? Curious how leveraging proven strategies can accelerate your brand’s success? Let’s chat and discuss how to take your business to the next level! ?? #Hyphen #D2CBrand #BusinessGrowth #mCaffeine #RevenueMilestone #EcommerceSuccess #FacialCare #PEPTechnologies #NaturalIngredients #Profitability

Another day, another win ??????

On our first birthday, we hit 100cr ARR ?? Watch the journey of our vision to reality with CNBC-TV18! We began with a mission to simplify skincare, led by our co-founders- Kriti Sanon, Tarun Sharma Vaishali Gupta Mohit Jain Vikas Lachhwani Saurabh Singhal, and supported by our superrrr hardworking team. This year has been all about hyphenating exciting breakthroughs, setting high CTRs, launching innovative products, expanding our reach, and building a passionate community of skincare enthusiasts. Reaching this 100 CR milestone isn’t just a number for us; it’s a testament to the trust, faith, and love our customers have shown us. A heartfelt thank you to everyone who has supported us and been a part of our beautiful journey. #LetsHyphen