Highlight

Behold: the power of data-driven storytelling! The Highlight Showcase's Keynote featured two female founders of iconic brands: Hayley Bay Barna of Birchbox and Jennifer Fleiss of Rent The Runway. From their experience as entrepreneurs - and now as investors themselves - they share what really moves the needle when it comes to instilling product confidence. (Hint: You'll need quantitative AND qualitative consumer data to tell as compelling a story as possible!) Access their full keynote session here: https://lnkd.in/e57-mNQb

In today's headlines, General Mills is acquiring the North American division of Whitebridge Pet Brands for $1.45B. Since 2018, General Mills has acquired five pet food assets and spent well over $10B ?? Pet as a category has never been more dynamic as new generations of consumers crave more options for caring for their cats, dogs, and beyond - so General Mills' big bet makes good sense. What can #CPG brands across the industry learn from the explosion of innovation, investment, and growth across the pet category? Find out in December's edition of the Highlight Reel on December 11. Register today! https://lnkd.in/ePXTPayn

Gang’s all here! Well, the tristate area gang anyway. Shout out to our West Coast colleagues and the rest of our remote workforce who couldn’t make it in yesterday - wish you were here! But we had a blast catching up in person (and celebrating Ben Hoffman’s birthday!) before the Thanksgiving holiday ?? CC Chelsea Stone Emma Steele Hannah Nececkas Dana Kim Justin Pocta Nancee Halpin Grant Ligon Kiley Ross Jessica Ramos Smita Patankar Kenny Wilson Dominick DiGiovanna Dilara Sharifi and Calista Corley ??

Did you know? TMRE is THE place to be on December 3rd! If you'll be in Orlando, join us for a Highlight-moderated panel featuring our own product research expert Carly Shira discussing how brands can conduct the research they need to build products people love ?? You'll hear from insights experts at Cargill, The New York Times, and Simporter AI - we can't wait to hear what they have to share ??? If you have questions about physical product testing, come ask them at Highlight's booth (214)! ??

It's happening! The next episode of the Highlight Reel is coming to a screen near you this December 11 to deliver the pet care industry insights YOU need to build products people (and their pets) love. Join Michael Kim of FLOOF and Highlight's own Emma Steele in a discussion + Q&A on the topics that matter most to today's pet product builders. All registrants will also receive a free consumer report of 1,700 Highlight community pet owners! Register now: https://lnkd.in/gfXZvtKd

Here's the post you need this week!!! ?? We invited 1,700 members of our Highlight product testing community to answer questions about their cats and dogs - including the option to upload a photo of their pet. And BOY did they did deliver! ?? Why did we ask questions about their pets? To find out, you'll have to join the next episode of The Highlight Reel: Engaging a New Generation of Pet Parents ?? Join Michael Kim of pet care brand FLOOF and Highlight's own Emma Steele to learn what brands can do to build products people (and their pets) love. Register here to join on December 11 at 1pm ET / 11am PT: https://lnkd.in/gfXZvtKd And in the meantime, enjoy these amazing photos from our Highlighter community!

What a week! ?? For Highlight, that's meant: ? Debuting a brand new booth at FounderMade, where we proudly displayed the brands using Highlight to build products people love (Thank you Partake Foods, FLOOF, & Cabinet Health!) ?? ? Filming the next episode of the Highlight Reel, this time featuring FLOOF founder Michael Kim and Disruptive Brands Partnerships Lead Emma Steele ??? ? Being recognized by Greenbook for our #GRIT! Highlight has once again been named amongst their Top 50 Most Innovative Suppliers, moving up in the ranks from 31 to 25, AND earning recognition for our tech-enabled product testing platform as a Top 5 Most Innovative Tech Supplier - right behind IBM! ?? ? Showing up for Greenbook's Product Testing Tech Showcase! There's still time to register for Friday's event at 1PM if you'd like to see Highlight's brand new platform experience ?? Register here: https://lnkd.in/eh4WNvTS

On Friday Nov 8, Highlight is thrilled to join Greenbook's Tech Showcase for product testing! ?? If you've been waiting for the chance to see Highlight's newest platform, here's your opportunity ?? You can register for free at the link here: https://lnkd.in/eh4WNvTS Bring your questions--we can't wait to see you there!

In a recent poll of our Highlight community of product testers, we asked a very important question: ?? How do you feel about the following statement: “My pet(s) are a valued member of my family.” Turns out, people have strong feelings about their pets. A whopping 88% said they said they not only agree, they STRONGLY agree with the statement ?? Why are we asking the Highlight community about their pets? We'll give you a hint: We've got a very exciting topic planned for our December episode of the Highlight Reel... ?? ?? Stay tuned for more details! ??

We’re thrilled to be sponsoring FounderMade’s Innovation show on November 7th! Visit us at booth 515 to connect and learn more about how the Highlight platform fuels founder lead brands to build products people love ?? We’ll be showcasing product and stories from founder led products across categories that Highlight helped foster like FLOOF, Partake Foods and Cabinet Health. DM Dana Kim, Emma Steele or Tim Leavey to connect live at the show ????