Highlight

In the latest original research by Highlight, we asked our proprietary community of product testers about their current stress levels related to money, and how that may or may not impact their holiday spending plans ?? The results were interesting, to say the least! If you're a brand or retailer, you'll want to see what consumers are saying and anticipate their needs with the right promotions, products, and merchandising this season. See the full data insights report here: https://lnkd.in/eAgKcFtF

We're proud to share that Highlight's founder and CEO Dana Kim has been awarded by Insight250 ?? This prestigious award recognizes innovators from 56 countries across six continents, from academia, enterprise, technology, media and more, all dedicated to advancing and enhancing market research, enterprise intelligence, and data-driven marketing. Congrats to Dana for the win! ??

STARTING NOW! Join us this afternoon for a virtual summit chock-full of consumer insights, a new platform demo, and professional advice from some of the industry's most forward-thinking #CPG, #retail brands and beyond ? Join here: https://lnkd.in/dYY3FtzT

On National Coffee Day, we have to shout out Highlight's #1 coffee fan: our in-house sensory scientist Lauren Rappaport, MFS! Lauren is a master of all things sensory science, bringing her expertise from her time on #CPG R&D and insights teams at Starbucks and Daiya Foods Inc to Highlight customers everywhere ?? Learn more about Lauren's career here: https://lnkd.in/eGA6uRiW In fact, she was instrumental in the launch of our Solution Blueprints--configurable surveys that give every Highlight user the power to be a research expert! Learn more about Highlight's new platform here: https://lnkd.in/eg5Xaakb If you're going to be in Pittsburgh for #SSP24 by Society of Sensory Professionals next week, stop by Highlight's coffee stand to enjoy a cup of joe and get answers to your burning product research questions from Lauren and Head of Customer Development Carly Shira ??

We're at #CGSM2024 by CGT - Consumer Goods Technology this week talking to some of the industry's most innovative #CPG brands about how to use in-home usage testing (#IHUT) to create products people love. Thank you to product testing experts Emma Steele and Kenny Wilson for representing the whole Highlight crew--come find them to learn how to supercharge your innovation roadmap with quick and easy #IHUT tech!

See you in Pittsburgh next week for SSP 2024 by Society of Sensory Professionals! Our very own in-house experts, Dir of Sensory Lauren Rappaport, MFS and Senior Dir of Customer Development Carly Shira will be on-site to talk about how Highlight's integrated #IHUT solution makes it easy to get the sensory insights you need to build products people love. Come find them at the coffee bar any morning of the conference to fuel up for a big day of sensory science sharing ?

Something big is coming... ?? Are you ready for Oct 2? Product innovators, don't miss the Highlight Showcase virtual summit featuring some of the best product builders in the industry! Whipnotic Cabinet Health First Round Capital Initialized Capital Nate Rosen Express Checkout Sign up now: https://lnkd.in/dYY3FtzT

Want to up your product testing know-how? Then don't miss Highlight's in-house #IHUT expert Carly Shira's session at Showcase 2024 on Oct 2! In this free virtual session, you'll learn what product innovators need to know to work across sensory and consumer insights teams to create products people love. Learn more about Carly's session (and other Showcase sessions!) here: https://lnkd.in/dYY3FtzT

Today we’re celebrating a major milestone for Highlight! Highlight was founded upon the mission that we have to change the way our industry conducts physical product testing. It’s been too slow, too manual, and too unnatural. The Highlight approach integrated 3 key components to solve this problem: ????Our community of high-quality, engaged product testers? ?? A streamlined logistics solution ?? A software platform that allows for easier survey set up and quicker access to consumer insights As of this fall, Highlight’s making big changes that take our technology to the next level. A brand new Highlight platform means faster, easier access to research-grade surveys, data analysis, and insights. These changes have already rolled out to a select group of Highlight customers, and all users can expect general availability in early 2025. But in the meantime, you can learn more about what’s new here: https://lnkd.in/eg5Xaakb?

Did you know? ?? In a recent Highlight survey, we found that 66% of Americans are more stressed about money than they were this time last year. Almost a THIRD say they feel much more stressed ?? That's tough news to hear as #CPG, #retail, and other brands prepare for the 2024 holiday season. While most consumers tend to splurge during the holidays, many say they're cutting back this year. Want to hear the full data results? On Oct 2, Highlight's VP of Marketing Autum M. will present at a special session of the Highlight Showcase: ?? From Gifts to Groceries: Understanding Consumer Spending in an Uncertain Economy ?? Prepare for a competitive holiday season and see what it will take to win share of a tighter cart than we've seen in years. Autum's session will round out a full afternoon of consumer insights, founder advice, product innovation guidance, and more. Secure your spot here: https://lnkd.in/dYY3FtzT