Lets Go Racing

Some years are just special. Like 1996, for example. One of our co-founders was born that year (good year! ??), and it also happens to be when Craig Millard co-founded The Millard Group —and trust me, we’re glad he did. Craig’s lifelong passion for athletics and teamwork laid the foundation for building a world-class executive search firm. With over 25 years of experience, he’s now one of the top executive search consultants in the industry, specializing in Infrastructure Technology—from networking and IoT to cloud and cybersecurity. Craig thrives on helping early-stage growth companies find top-tier talent, and he’s worked with some major names like Arista Networks, Riverbed Technology, Juniper Networks, ReliaQuest, and Expel. We’re thrilled to welcome Craig as an advisor at Lets Go Racing, where his talent and technology expertise will be invaluable as we scale our operations ?? Welcome to the team, Craig! ?? P.S. If you’ve worked with Craig, drop a story in the comments—we’d love to hear it! #Motorsport #Leadership #Talent #LetsGoRacing

Women’s sports are breaking through in a BIG way! ?? In 2023, we saw record attendance and revenues for women’s leagues like the WNBA (Women's National Basketball Association) and National Women's Soccer League (NWSL). The Women’s World Cup shattered ticket records, and sponsorships are reaching new heights. The momentum is only growing, and Deloitte projects that women’s sports will surpass $1 billion in global revenues in 2024. ?? This isn’t just a trend—it’s a movement. What are your thoughts on the rise of women’s sports? #WomensSports #Sponsorship #Growth #LetsGoRacing

THE BIGGEST MISTAKE BRANDS MAKE IN MOTORSPORT PARTNERSHIPS ?? One of our partners said it best: “Your job isn’t to ask me how to increase exposure, it’s to show me why I’m not already leading the conversation.” This highlights a common mistake brands make when entering motorsport partnerships: focusing on what they think they need, instead of identifying hidden opportunities they’re missing. Embarking on a motorsport partnership without a clear strategy is like setting off to sea without a sail—directionless and unpredictable. Brands often chase surface-level wins like brand visibility or hospitality perks, but the real power of a motorsport partnership lies beneath the surface in areas like business development, data-driven insights, and strategic alignment. At Let’s Go Racing, we educate our partners on the unseen opportunities they’re missing—like the shifting fan demographics, the role of emerging technologies, and how undervalued platforms like Extreme-H are becoming powerful tools for brands focused on sustainability. Brands that stick to outdated approaches are at risk of getting swept away by competitors who understand the true value of these partnerships. This isn’t information you’ll find with a quick Google search—it requires a deep understanding of the motorsport landscape. We help you set the sail, chart the course, and lead the race, ensuring your brand isn’t just seen, but positioned as a leader. After all, in motorsport, it’s the brands that set the right direction early on that reach the finish line first. Let’s connect and uncover the hidden opportunities waiting for your brand.

In the world of technology and sport, I’ve never met someone as connected as Stephen M. Brackett. His network? Unmatched. His impact? Revolutionary. That’s why we’re beyond excited to announce Steve as the newest advisor to Lets Go Racing ?? With 30+ years of experience in financial services—covering private equity, venture capital, investment banking, and more—Steve has been involved in transforming industries. As President and co-Head of Alternative Investments at Shepherd Kaplan Krochuk, LLC, he manages and develops strategies that are literally changing the game. Before SKK, Steve was key in launching private equity, venture capital, and hedge fund divisions with global institutions like ING Bank and Manulife Financial. He’s held senior roles at Bank of Tokyo-Mitsubishi Capital Corporation, and his leadership has extended across sectors like real estate and investment banking. His influence reaches even further, as he serves on the boards of companies like NanoDx, Inc., Trilio Data, Trellis Software, Inc., Altaeros and more. Steve’s expertise in both tech and finance is a game changer for Let’s Go Racing, and I’m excited to see what we’ll achieve together. ?? Welcome to the team, Steve! ??

????????’?? ?????? ???????????? ?????????? ?????? ???????????????? ??????????????? ???? ???? ????????????????, ????????????, ???? ?????? ?????????? ???????????? ???? ?????? ?????????????????????? ?????? ?????????? ???????????????? ????? When it comes to tapping into the power of motorsport, the answer is often all of the above. Just ask Steven Robb, one of our newest advisors, who recently spent time at the legendary MUGELLO CIRCUIT S.P.A. Steven didn’t just watch the action—he witnessed firsthand how the precision, adrenaline, and global reach of motorsport can transform a business. For over 15 years, Steven built his company from $7 million to $425 million, leveraging motorsport as a core part of his strategic marketing and business development efforts. He’s seen how the fast-paced world of racing translates directly into the boardroom, driving growth, focus, and performance at a world-class level. And that’s what Lets Go Racing is all about. We’ve surrounded ourselves with an ecosystem of high-level business executives like Steven, who have harnessed the global power of motorsport to transform their industries. Steven’s experience isn’t just another motorsport story—it’s a reminder of how strategic partnerships in this thrilling world can drive real results ?? Curious how motorsport can give your business a competitive edge? Steven’s story is proof that racing isn’t just about speed—it’s about unlocking long-term business growth. Buckle up. It’s going to be a thrilling ride. #Motorsport #BusinessTransformation #LetsGoRacing #Mugello

If there's one thing we've noticed in the world of motorsport, it’s that while the sport is always pushing the envelope on engineering innovation, one area often overlooked is networking and cybersecurity. That’s why we’re thrilled to announce Bryan Littlefair as an advisor at Lets Go Racing. ?? Bryan is a cybersecurity powerhouse, with over two decades of experience safeguarding some of the world’s largest brands. As the former Global CISO at Vodafone Group and Aviva, he crafted and executed security strategies that protected critical assets and data across these major corporations. Bryan has made a career of building resilient security postures and fostering security-conscious cultures—skills that will help us bridge the gap between motorsport’s technical innovation and its often-neglected cybersecurity needs. Welcome to the team, Bryan! We’re ready to take this to the next level. #CyberSecurity #Motorsport #Leadership #Innovation #LetsGoRacing

Generative AI is about to change the sports industry forever ?? From automated commentary at Wimbledon to personalized content on the NBA app, AI is enhancing the fan experience like never before. Imagine real-time stats, custom highlights, and even AI-driven player scouting. The real question is: how fast will teams and leagues adapt? With generative AI at the forefront, the next 12-18 months could see a massive leap in how we consume sports. What AI innovations are you most excited to see in sports? ?? #AI #SportsTech #Innovation #LetsGoRacing

Sometimes you meet people you get on well with, even though you're just wired differently. Some folks operate from a 30,000 ft view, looking at the big picture, while others? They’re analyzing each blade of grass. That’s James Brennan. He’s the blade-of-grass analyzer—detail-oriented and a brilliant problem solver. And that’s exactly why he’s such an asset to Lets Go Racing. On a visit to Columbus a couple of months back, Kurt sat down with James, and it was clear: we had to bring him on board. Why? Because James isn’t just a leader—he’s a transformer of businesses. ?? He’s worked with C-Level execs across global industries, driving business transformations that most people can only dream about. At Accenture, he led international projects that changed entire organizations. At Bank One, he helped drive $12B in revenue growth. ?? And that’s just scratching the surface… James has co-founded a tech incubator, led commercialization efforts at Battelle Memorial Institute, at Columbus (Ohio Usa), Geneva, and even built NCC Ventures to rescue distressed companies. We’re beyond excited to welcome someone with James’s level of detail and expertise to our advisory team. He’s going to be pivotal in helping us scale and navigate the exciting challenges ahead in motorsport. Welcome to the team, James! ???? P.S. If you’ve ever worked with James, drop a note in the comments—we’d love to hear your stories. #Motorsport #Leadership #Transformation #LetsGoRacing

The sports industry is stepping up its game—and it’s all about fan data Sports organizations are finally realizing that knowing their fans isn’t just a nice to have—it’s crucial. But here’s the kicker: many teams still have fragmented data scattered across different platforms. From ticket purchases to in-stadium food orders, fan data is gold waiting to be mined. The question is, are they using it right? As more teams invest in building proprietary fan databases, the payoff is clear—personalized experiences drive deeper engagement and loyalty. What’s your take? Are teams doing enough to connect with their fans through data? #SportsIndustry #FanEngagement #DataDriven #LetsGoRacing

?? About a month ago, Rob Scott and I got introduced to Steven Robb (from one of our other advisors Craig Millard), and after just a few minutes of conversation, we knew he was someone who gets it. Steven doesn’t just lead companies—he transforms them. He took LaSalle Solutions, a Trace3 Company from $7M to $425M in sales over 15 years ... organically ?? And what’s even cooler? He leveraged motorsports like Formula 1, INDYCAR, NASCAR, and IMSA - International Motor Sports Association as a core part of his strategy to make it happen. Now, he’s joining Lets Go Racing as an advisor. ???? Robb’s 25+ years of experience in technology leadership will help us not only grow but redefine what’s possible in motorsport partnerships. You don’t meet people like Steven every day—people who understand the power of motorsport and how it can drive business. If you’re curious to learn more about Steven’s journey, hit me up in the comments. ?? Welcome to the team, Steven Robb! Fun fact: We now have two team members of our team with two first names! Rob Scott (or should we say Scott Rob?) and Steven Robb (aka Robb Steven). It’s like we’re assembling a team of secret agents!??? #Motorsport #Leadership #LetsGoRacing