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Lets Go Racing

Lets Go Racing

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We exist to create winning partnerships between innovative brands and motorsport teams that drive commercial success.

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关于我们

Let’s Go Racing (LGR) is a results-driven agency that bridges the worlds of motorsport and business through strategic, data-driven partnerships. Co-founded by Rob Scott, a former Ferrari F1 test driver, and seasoned tech CEO, LGR is uniquely positioned to deliver high-impact, tailor-made solutions for brands. Our team-agnostic model ensures that we align your brand with the motorsport team that best fits your goals, providing unmatched flexibility and customization. What sets us apart is our proprietary LGR Pit Strategy Partnership Model, a methodical approach that encompasses every stage of a partnership—from discovery and placement to creative ideation and in-depth analytics. This model is further strengthened by our LGR Advisory Council, a network of 40+ C-suite executives who provide strategic insights and open doors to exclusive opportunities. To guarantee flawless execution, we deploy veteran project managers who oversee every aspect of the partnership, ensuring that all objectives are met and KPIs are achieved. With LGR, you’re not just getting an agency; you’re gaining a strategic partner dedicated to driving your brand’s growth, maximizing ROI, and delivering long-term success.

网站
https://letsgoracing.global
所属行业
商务咨询服务
规模
11-50 人
总部
Boston
类型
私人持股
创立
2022
领域
Cyber security、Information technology、F1 Partnerships、Networking、Motorsport Consultancy、Motorsport Partnerships、Sponsorships、IndyCar、E1和Nascar

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Lets Go Racing员工

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动态

  • 查看Lets Go Racing的组织主页
    Lets Go Racing

    634 位关注者

    Thrilled to have ‘Iron Mark’ join our world class advisory council ????

    查看Kurt Haller的档案
    Kurt Haller

    Co-Founder & COO @ Lets Go Racing

    I’m no triathlete—my biggest daily workout is doing a 45-minute Peloton workout ??????♂? Meanwhile, Mark Leff has knocked out two Ironman races and shows no sign of slowing down. That’s exactly the kind of energy and endurance we love at Lets Go Racing ! Beyond his athletic feats, Mark’s a 25-year veteran in cybersecurity and business development, with a knack for global partnerships and service launches working for some of the world’s biggest brands such as Pure Storage, Cisco, Fidelis Security, and Exclusive Networks. If there’s a tough challenge to tackle, chances are Mark’s seen it—and solved it—before. We’re psyched to have him on the team, helping us innovate and push boundaries. Welcome aboard, Mark! #LetsGoRacing #IronmanEnergy

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  • 查看Lets Go Racing的组织主页
    Lets Go Racing

    634 位关注者

    Eddie Jordan was more than a team owner—he was a visionary, a risk-taker, and one of the most charismatic figures in motorsport. From launching the careers of legends to bringing an unmatched energy to the paddock, his impact on Formula 1 will never be forgotten. His passion, wit, and larger-than-life presence made the sport richer. Rest in peace, Eddie—your legacy will live on. https://lnkd.in/e2FPPdZd

  • 查看Lets Go Racing的组织主页
    Lets Go Racing

    634 位关注者

    ?????? ?????? ???????????? ?????? ???? ???????????????????? ?????? ?????????????? ???????? ?????????????? ??????? ???????????????? ??????. ?????? ???? ???? ???????????? 1,000+ ???????? ???? ?????? ??????, ??????????'?? ???? 88% ???????????? ?????? ??????????. ??? Reflecting on our exhilarating partnership with Altaeros / Altaeros UK Ltd. The impact is astounding: ?? 88% ???? ???????????? ???????????? ???????????? ?????? 30 ?????????????? ?????????? ??????????????.? ?? 79% ?????? ???????????????? ?????? ?????????? ?????????????? ???? ?????????????? ????????????????????. These statistics underscore the unparalleled effectiveness of aerial advertising. But it's not just about visibility. Security and compliance are paramount. Altaeros' autonomous aerostats are designed with cutting-edge technology: ? ???????????????? ??????????????????? ?????????????? ???????? ?????? ?????????????????? ????????????????????. ? ?????????? ???????????????????? ?????????????? ???????????????? ?????????? ????????????????????????, ?????????????????? ????????????. ? ?????????? ?????????????????????? ?????????? ???????? ?????????????????? ???????????????? ??????????????????????, ???????????????? ???????? ?????????????????????????? ?????? ????????????. Stay tuned for a future where the sky isn't the limit; it's the canvas. Explore our latest partnership announcement with Altaeros on how we're enhancing team operations, stadium security, brand engagement, and fan connectivity in motorsport. https://lnkd.in/eHEHspyZ

  • Stop scrolling—this picture says it all! Mark Forchette just sent me an incredible shot of him and Rich Doucette at the Amelia Island car show, and it perfectly captures the magic of our Let’s Go Racing Global community. This image isn’t just about two successful professionals—it’s a glimpse into a network of genuinely amazing people who live and breathe racing. I’m constantly inspired by how our advisors, who excel in their careers, also share a real passion for racing and human connection. There’s nothing like surrounding yourself with folks who bring both expertise and heart to the table. Enjoy the show boys!

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  • Today, we're excited to share some big news: Altaeros and Lets Go Racing are partnering up! We're combining Altaeros’ groundbreaking autonomous aerostat technology with Let’s Go Racing’s deep motorsport expertise and connections. The result? A new era in #motorsport where teams run smoother, brands engage more dynamically, and fans enjoy an even more connected experience. Imagine race days enhanced by smarter networks, eye-catching aerial ads, and seamless communications. We're taking motorsport to new heights (literally), making events smarter and more connected. Read the full story here https://lnkd.in/eHEHspyZ #AgencyofRecord #Altaeros #LetsGoRacing Rob Scott Kurt Haller Elise Gianattasio Niman Maeve Brackett James Brennan Jeff Lloyd-Jones Ben Glass

  • 查看Lets Go Racing的组织主页
    Lets Go Racing

    634 位关注者

    For several months, we’ve been working with motorsport sponsors to “fix” their partnerships. Many brands see motorsport partnerships as nothing more than a branding exercise—slap a logo on a car and call it a day. But the truth is, they’re missing out on a strategic business channel that can drive real growth. (Sometimes it helps to have an outside perspective.) So, we audit their brand and approach to sports partnerships to figure out where they’re going wrong. And we’ve identified the top mistakes brands are making. Here are the 3 Biggest Mistakes Brands Make in Motorsport Sponsorships: 1. Viewing Motorsport Partnerships as Just a Branding Play ?? Brands often treat it like a logo-on-a-car deal and stop there. ? But a motorsport partnership should be a strategic business channel. It’s not just about visibility—it’s about driving real engagement and opening up business development opportunities. Don’t just aim for exposure. Build relationships that impact the bottom line. 2. Playing It Too Safe ?? Brands tend to blend in with generic messaging and safe activations. ? In motorsport, boldness wins. Stand out by creating high-energy, memorable activations that connect with the audience on a deeper level. If you play it safe, you’ll get lost in the crowd. Be memorable—even if it means taking some risks. 3. Focusing on Exposure Over Engagement ?? Many brands obsess over visibility metrics like impressions, but fail to connect emotionally with their audience. ? Stop leading with visibility. Lead with stories, experiences, and solutions that solve problems for your audience. Fans are looking for more than just a logo—they want to feel something. When you shift focus from mere exposure to engagement, your audience will start to see themselves in your story, and that’s when they’ll truly connect. Avoid these mistakes and you’ll accelerate your success in motorsport partnerships. That’s what we do at Let’s Go Racing—transforming sponsorships from branding exercises into strategic business channels that deliver real results.

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  • Lets Go Racing转发了

    查看Lets Go Racing的组织主页
    Lets Go Racing

    634 位关注者

    Some years are just special. Like 1996, for example. One of our co-founders was born that year (good year! ??), and it also happens to be when Craig Millard co-founded The Millard Group —and trust me, we’re glad he did. Craig’s lifelong passion for athletics and teamwork laid the foundation for building a world-class executive search firm. With over 25 years of experience, he’s now one of the top executive search consultants in the industry, specializing in Infrastructure Technology—from networking and IoT to cloud and cybersecurity. Craig thrives on helping early-stage growth companies find top-tier talent, and he’s worked with some major names like Arista Networks, Riverbed Technology, Juniper Networks, ReliaQuest, and Expel. We’re thrilled to welcome Craig as an advisor at Lets Go Racing, where his talent and technology expertise will be invaluable as we scale our operations ?? Welcome to the team, Craig! ?? P.S. If you’ve worked with Craig, drop a story in the comments—we’d love to hear it! #Motorsport #Leadership #Talent #LetsGoRacing

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  • 查看Lets Go Racing的组织主页
    Lets Go Racing

    634 位关注者

    Some years are just special. Like 1996, for example. One of our co-founders was born that year (good year! ??), and it also happens to be when Craig Millard co-founded The Millard Group —and trust me, we’re glad he did. Craig’s lifelong passion for athletics and teamwork laid the foundation for building a world-class executive search firm. With over 25 years of experience, he’s now one of the top executive search consultants in the industry, specializing in Infrastructure Technology—from networking and IoT to cloud and cybersecurity. Craig thrives on helping early-stage growth companies find top-tier talent, and he’s worked with some major names like Arista Networks, Riverbed Technology, Juniper Networks, ReliaQuest, and Expel. We’re thrilled to welcome Craig as an advisor at Lets Go Racing, where his talent and technology expertise will be invaluable as we scale our operations ?? Welcome to the team, Craig! ?? P.S. If you’ve worked with Craig, drop a story in the comments—we’d love to hear it! #Motorsport #Leadership #Talent #LetsGoRacing

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