Lessiter Media

You've dotted your i's and crossed your t's, gotten the necessary stamps of approval and managed to deliver on time and under budget. All signs of a successful marketing campaign ready to see huge returns on investment, right? In a lot of ways, yes. But have you ever been in a meeting and heard (or said) one of the following: "That's news to me." "That's the first I'm hearing about it." "That would have been nice to know sooner." If so — which most of us have — you likely have an internal communications issue. Equally important as the messaging and execution of the customer-facing marketing piece, is the information that's shared internally at your company to make sure everyone is on the same page. Even the best marketing offer can be derailed by a seemingly simple customer inquiry that turns into a wild goose chase to track down details. So before you roll out your next dynamite offer, stop and share the specifics internally so you aren't on the receiving end of one or more of the comments listed above. Below are some of the ways we share information internally at Lessiter Media. We also use a project management tool to help track all our communications and updates — learn more about that by clicking the link below. Do you have any other means of internal communication that we aren't using that you've found helpful? Let me know, we're always looking for new ways to share information effectively and keep everyone in the loop. #MarketingMinute https://ow.ly/iQKE50Vkbrk

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All companies need ratings, reviews and word-of-mouth. Whether it’s an email after an online purchase, a QR code on the bottom of a receipt or an automated series of questions to “stay on the line” after a phone call, everyone wants your testimonial. Despite the annoyance or inconvenience, consumers largely depend on opinions and experiences from others when choosing a product. According to the 2025 BrightLocal survey, 96% of consumers read reviews at some point, and 75.5% of consumers put their trust in online reviews when making a purchase decision. The purchase likelihood for a product with five reviews is 270% greater than a product with zero reviews. Word-of-mouth and online reviews are still the most effective way most small businesses gain new customers. According to HubSpot, 90% of people trust suggestions from family and friends., and 70% of people trust consumer reviews online. BrightLocal found that 42% of consumers trust reviews as much as personal recommendations, placing less trust in online reviews and more attention to detail in the review. Ensuring positive online reviews and encouraging word-of-mouth referrals can effectively grow your customer base and cultivate lasting loyalty. Below are eight steps you can take to develop a well-rounded testimonial archive: ??? Understand Your Customer Journey ?? Use Organic Testimonials, Not Search Engine Reviews ?? Diversify Your Portfolio ? Don’t Lead or Load Questions ?? Seek Out Success Stories ?? Respond to Reviews ?? Avoid Anonymity ?? Video Testimonials are Fast & Effective Continue reading this #MarketingMinute: https://lnkd.in/gRqQCzEy

Pam Lessiter, co-founder of Lessiter Media Inc., passed away peacefully at home surrounded by her loving husband, Frank Lessiter, and all 4 of her children in a room packed with in-laws and grandchildren on March 8, 2025 after an unwavering 7-year battle with lung disease. We will miss her dearly.

A penny saved is a penny earned—especially in marketing. Costs add up fast, but strategic savings can have a big impact on your bottom line. A few years ago, our team made a game-changing decision: investing in a large format printer. The upfront cost paid for itself after just one project, and the long-term savings have been substantial. From event signage to office decor, many businesses can benefit from bringing certain marketing needs in-house. Interested in exploring cost-saving opportunities? Let’s chat about ways to keep more money in your budget. #MarketingMinute https://ow.ly/jshz50VfUNc

#MotivationalMonday

If you’re not paying attention to how customers interact with your brand like the pages they visit, the content they engage with or when they’re most active, you’re missing a huge opportunity to market to them effectively. Understanding your consumers behaviors gives you insight into their interests and how close they are to converting. But knowing is only half the battle, the other half is taking action and guiding them towards making a decision. Behavioral email segmentation helps you send emails that actually feel relevant to your audience by using real-time actions to guide your messaging, ensuring your message reaches the right people at the right time. Not only will your marketing become more purposeful and effective, it will also boost subscriber retention, improve list health, increase conversion rates and help you predict future consumer behavior. In this infographic, we've highlighted four strategies for segmenting your audience using behavioral data. #MarketingMinute https://ow.ly/PCvh50VcJFQ

While artificial intelligence tools are a game changer in the marketing world, it is also an equalizer. If everyone is generating content based on the same search engine results, you can bet the originality of content will diminish. Heading into the future of AI advancements, our job as marketers will be to differentiate our content by infusing humanness back into our messaging. To do that, we must focus on the hallmark of humanness — emotion. As marketers, our greatest advantage against machine learning is emotional intelligence. AI can’t automate feelings within yourself or others (or at least not yet). In this 3-part series, we dissect how to leverage the science of hormones to write marketing copy that gives your audience “all the feels,” as the kids say. #MarketingMinute

#MotivationalMonday

Social media marketing is an effective way to grow your business, and a successful social media marketing strategy requires constant refinement. Each social media platform has unique features and audiences, so it is important to adjust your marketing strategies accordingly. With over 1 billion global users, LinkedIn has found a way to stand out from other social media platforms. Unlike Facebook or Instagram, where people often look for entertainment or personal updates, LinkedIn users engage with content that is focused on professional growth, business development, and networking. For businesses, LinkedIn offers a unique opportunity to position themselves as thought leaders in their industry. LinkedIn users seek knowledge and career growth, providing businesses with a great opportunity to share informative and relevant content. Success on LinkedIn comes from understanding your audience and delivering content that meets their needs. By consistently sharing high-quality, relevant content, your brand can build trust, strengthen its reputation, and build meaningful business relationships. LinkedIn is an important tool for any social media marketing strategy. The focus on professional networking, knowledge sharing, and business development makes LinkedIn a platform that marketers cannot afford to overlook. LinkedIn provides an effective way to build professional connections, share insights, and establish your brand as a trusted industry leader. #MarketingMinute https://ow.ly/7lrg50V8uxi