Leoni Consulting Group (LCG)

For next Friday's EdTech Sales & Marketing MeetUp, we're talking all things social media. HOW is social different for teachers vs. admins? WHERE should we posting? WHICH formats & how often? WHAT'S actually working? Join the group for an open discussion! If you want "in", just DM me or comment here. Also! The famed Elana D. Leoni of Leoni Consulting Group (experts in edtech social media) will join us to share a few tidbits from their last LinkedIn live: ? The biggest trends shaping Q2 social media for EdTech ? How to create timely, high-impact content (without burning out) ? Smart strategies for leveraging events, thought leadership & engagement ? Metrics that matter—and how to adjust your strategy in real-time Yes, we're in the middle of an educational sh*tstorm. Also yes, we need to keep getting the message out about our products! See you there.

EdTech isn’t just about delivering content—it’s about how educators bring it to life. On our podcast, Bert Bower, CEO of TCI, shares how EdTech tools evolve in the hands of creative teachers. The takeaway? ?? The future of EdTech belongs to educators who use technology to spark collaboration, engagement, and deeper learning.

Q2 is here, bringing new shifts and challenges in K-12 education. ?? Are your marketing strategies keeping up? With decision-making in full swing, now is the time to align your approach with what educators and administrators need most. In our latest blog post, we’re breaking down the biggest changes in EdTech this quarter, plus key events and insights to watch. Take a look and get our top takeaways here. ??

Are you ready to level up your EdTech marketing strategy for Q2? From shifting social media algorithms to major education events, Q2 presents a unique opportunity for EdTech marketers to engage their audience and drive impact. But what should you focus on—and what’s just noise? Join Elana D. Leoni and Hillary Trussell for a LinkedIn Live where we’ll break down: ? The biggest trends shaping Q2 social media for EdTech ? How to create timely, high-impact content (without burning out) ? Smart strategies for leveraging events, thought leadership & engagement ? Metrics that matter—and how to adjust your strategy in real-time ?? Bonus: If you attend live, we’re offering a special download of LCG’s 2025 EdTech Marketing Planner—even though it’s currently not available for download! You won’t want to miss this. ?? Have questions? Drop them in the comments now, and we’ll answer them live! ?? RSVP now and mark your calendar for March 18 at 10 AM PT / 1 PM ET.

Sales and marketing can’t just align—they need to operate as one. ?? Too often, silos form, blame gets passed around, and teams work toward separate goals. Real collaboration starts with leadership—creating a culture of shared goals, not just aligned ones. In this clip, Daniel O'Reilly, CEO of Fuel Sales, shares why breaking down silos is key to driving better results.

Eight years in, and here’s what we know for sure. ?? The best marketing isn’t about algorithms, it’s about relationships. ?? The strongest teams aren’t just talented, they trust each other to figure things out together. ?? And in education, change isn’t just inevitable, it’s necessary. As we reflect on eight years of LCG, we’re reminded that the work we do—helping education brands connect, engage, and make an impact—has never been more important. ?? A few hard-earned lessons we’ve picked up along the way: ?? The most effective marketing doesn’t chase trends—it builds real community. ?? Digital marketing in education isn’t just about reach; it’s about relevance. ?? Your best work happens when you have a team that challenges, supports, and trusts you. ?? The ability to adapt is more valuable than the illusion of a perfect plan. Thank you to everyone who has partnered with us, supported us, and believed in our mission. EdTech is a small but mighty industry, and it’s because of this incredible community that we’ve made it to eight years. ?? Help us celebrate in the comments. ??

Eight years in, and here’s what we know for sure. ?? The best marketing isn’t about algorithms, it’s about relationships. ?? The strongest teams aren’t just talented, they trust each other to figure things out together. ?? And in education, change isn’t just inevitable, it’s necessary. As we reflect on eight years of LCG, we’re reminded that the work we do—helping education brands connect, engage, and make an impact—has never been more important. ?? A few hard-earned lessons we’ve picked up along the way: ?? The most effective marketing doesn’t chase trends—it builds real community. ?? Digital marketing in education isn’t just about reach; it’s about relevance. ?? Your best work happens when you have a team that challenges, supports, and trusts you. ?? The ability to adapt is more valuable than the illusion of a perfect plan. Thank you to everyone who has partnered with us, supported us, and believed in our mission. EdTech is a small but mighty industry, and it’s because of this incredible community that we’ve made it to eight years. ?? Help us celebrate in the comments. ??

Sales & Marketing: Better Together ?? Too often, sales and marketing teams work in silos. But when they align, everything changes. In the latest All Things Marketing and Education episode, Dan O’Reilly shares how to break down barriers and collaborate for real impact. ?? Read more and tag a sales or marketing pro who needs to hear this!

One of our clients, the University Innovation Alliance (UIA)'s CEO, Dr. Bridget Burns, was recognized as a Leading Woman in AI. Well deserved! ??

When challenges hit, you have two choices—panic or take decisive action. In today’s shifting education landscape, the brands that stay steady and strategic will be the ones that thrive. 2025 has already brought uncertainty: federal funding shifts, budget cuts, declining test scores, and a market downturn impacting educators and EdTech alike. It’s easy to feel overwhelmed—but those who stay focused on what they can control will be the ones who navigate these challenges with impact. In this issue: ?? Personal letter from CEO: Elana D. Leoni shares a personal memory of her dad that acts as a metaphor for today’s rough seas and celebrates 8 years of LCG. ?? The BEST Marketing and Education reads of the month, featuring insights from top industry reports, expert strategies, and must-know trends. ??? New free LCG resources: New podcasts, blog posts, and downloads to help EdTech brands stay ahead. (Don't miss: EdTech Conference Planning: Social Media Checklist) ?? EdTech jobs in marketing, sales, and more: Featuring roles from Clever Inc., MasterClass, Learning A-Z, Kaplan, University Innovation Alliance (UIA), Chan Zuckerberg Initiative, and more. ?? Education good news: A legendary musician returns to the stage, thanks to groundbreaking research. Read the full issue here ??? (And subscribe if you haven't already.) #Education #SocialMediaMarketing