Leoni Consulting Group (LCG)

Join LCG's CEO, Elana D. Leoni, and Senior Marketing Manager, Hillary Trussell, as they break down the latest social media trends and strategies specifically for edtech. Learn what’s working, what’s not, and how to effectively plan for Q1 to connect with educators and drive meaningful engagement.

Please help us welcome Stanford's Initiative to Cure Hearing Loss (SICHL) (part of Stanford University School of Medicine) as a new client! ?? They're on a mission to cure hearing loss and are getting closer every day. Some powerful facts: ?? It is a massive health issue. 1.5 billion people are affected by hearing loss, and nearly half a billion people are disabled by it ?? It affects adults. 1 of 3 US adults between 65 and 74 have hearing loss ?? It affects children. 2 to 3 out of every 1,000 children in the United States are born with hearing loss ?? It is a massive economic issue. Hearing loss costs the world nearly one trillion dollars annually ?? It has severe social and mental health implications. Hearing loss leads to social isolation, anxiety, and depression ?? It is only getting worse. The prevalence of hearing loss is increasing with an aging population We just started many of their social media accounts, and we'd appreciate it if you could take a couple of seconds to follow them and support their impactful work. ?? ?? ?Instagram: https://lnkd.in/gMBFF2Ej ?? Facebook: https://lnkd.in/gP3Wm9aD ?? YouTube: https://lnkd.in/gM6VHrAq ????Twitter/X: https://lnkd.in/ghwXUt9C #Stanford #HearingLoss #HearingHealth #Otolaryngology

I'm grateful for the work I get to do. One thing I'm really excited about is helping Stanford's Initiative to Cure Hearing Loss (SICHL). I just set up socials for them, so they have very little reach right now. If you're on any of these platforms, I sure would appreciate any follows you'd give us: Facebook: https://lnkd.in/gzn6wAxA Instagram: https://lnkd.in/gJ5nGFKr YouTube: https://lnkd.in/gVkiTkF8 Twitter: https://lnkd.in/gehkXAtZ Thank you in advance. I'll share other brands I am helping in the near future. #HearingLoss #philanthropy #MedicalResearch

A third-grade teacher changed everything for her student—and her family ?? Monica Milligan, Executive Director of Gradient Learning, shared a story that gave us chills: Her teacher could have done the bare minimum. Instead, she went above and beyond, teaching Monica’s entire family English. That act didn’t just help Monica catch up academically—it changed the trajectory of her entire life. Fast-forward to today, and Monica is leading efforts to ensure every student gets what they need, when they need it, through whole student education—an approach that goes beyond academics to prepare students for life. In this week’s All Things Marketing and Education podcast, Monica talks about: ?? The powerful ripple effects of teacher-student relationships ?? Why whole student education isn’t a buzzword—it’s a necessity ?? How EdTech can help bridge gaps in academic and social-emotional learning ?? Don’t miss this inspiring conversation. ?? Check it out ?? [Access via ?? in ?? ??] #EdTech #EdLeadership

What is Whole Student Education? And why aren’t we prioritizing it more in K-12? In my latest episode of All Things Marketing and Education, I had the chance to sit down with Monica Milligan, Executive Director of Gradient Learning (supported by the Chan Zuckerberg Initiative). Together, we dive into the transformative potential of whole student education—an approach that goes beyond academics to equip students with life skills like curiosity, self-direction, and critical thinking. Key takeaways from our conversation: ?? Whole student education isn’t a buzzword; it’s a way to support students academically, emotionally, and cognitively. ???? Connection changes lives—one dedicated teacher can transform a student’s path. ?? Whole student education is a continuous, integrated approach, not an occasional add-on. ?? EdTech can play a big role by creating tools that support both academic and social-emotional growth. ?? The ultimate goal is preparing students for life, not just academics. If you're an educator, district leader, or EdTech professional committed to fostering student growth inside and outside the classroom, this episode is full of insights and practical guidance. ?? You can listen to the entire podcast episode here (or read the transcript): https://lnkd.in/gz2B4WDq #EdTech #K12Education

Have you read our newsletter yet? ?? It's packed full of: ?? Advice on how to reset and approach the rest of the year from our CEO Elana D. Leoni ?? EdTech jobs (focused on marketing & sales) from Whiteboard Advisors, K12 Coalition, Brisk Teaching, Common Sense Media, engage2learn, SETDA, MagicSchool AI, and CB&A, A FINN Partners Company ?? The BEST marketing and education resources of the month from Education Week, Project Unicorn, EdSurge, Edutopia - George Lucas Educational Foundation, District Administration, Sprout Social, Inc., Social Media Examiner, FeverBee - Community Consulting, Content Marketing Institute, Social Media Today, LLC, Dash Hudson, and Cult Of Pedagogy. Do you enjoy our newsletter? Tag someone in the comments to spread the word. We send it every month on LinkedIn and via email (https://lnkd.in/ghEXu_b). #EdTech #SocialMediaMarketing

Last week, I had a fun task...to explain what marketing is to a 4th-grade class. I wrote about what I said and my insights in our latest newsletter (https://buff.ly/3UFX25V), but here's a sneak peek. ?? 1?? It’s all about storytelling. As marketers, we’re chief storytellers, creating narratives that resonate. In EdTech, it’s about connecting with our audience's real goals and challenges. 2?? Avoid assumptions. Just because you love a campaign doesn’t mean it’ll resonate with others. Talk to your audience, find out what moves them, and center your strategies around that. 3?? Take risks. Bold, creative ideas are what capture attention. It’s much easier to tone down a daring idea than to make a “safe” one stand out. 4?? Your audience is your focus, not leadership. Content aimed at impressing leadership often misses the mark with your actual audience. Growth happens when you put the audience first, test, optimize, and repeat. 5?? Remember the heart. ?? Like teaching, great marketing is about guiding, connecting, and creating meaningful moments. Let’s approach marketing with purpose, creativity, and a little boldness as we make our way through November. ?? Sign up for our newsletter (https://buff.ly/40QuRFx), or tag someone who could benefit from it if you’re already subscribed. #EdTech #Marketing

?? More reach, more impact. Our latest expansion introduces powerful new partnerships and funding. We're grateful for the major philanthropic contributions from the ECMC Foundation, Frederick A. Deluca Foundation, The Kresge Foundation, Axim Collaborative, Lumina Foundation, and Carnegie Corporation of New York which will support the next phase of our work innovating together to help more students succeed. #EducationInnovation #HigherEducation #StudentSuccess

Just for our LinkedIn community… ?? We’re sharing our popular Social Media ROI infographic here—no email required! How does your organization measure social media’s value? ?? With so much data available, it’s tempting to track everything, but the key is focusing on metrics that truly align with your goals and strategy. Beyond numbers, qualitative insights are essential. Ask your team regularly: ?? Are leads mentioning your LinkedIn presence? ?? Do clients feel closer to your brand, strengthening relationships? ?? Are partners or referrals reaching out more through LinkedIn? Combine these insights with metrics like impressions and engagements for a fuller view of impact. If you enjoy this infographic, hit the "Repost ?? " button below to share this free resource with your network. #SocialMedia #SocialMediaMarketing #SocialMediaManager

The UIA National Summit on Student Success Innovation has wrapped, leaving our minds full of new ideas & hearts full with pride and inspiration. ? We are thrilled with the energy and positive momentum we created together and can’t wait to see what we accomplish!