Leo Kanell

This podcast episode delves into the career of John Dwyer (JD), a marketing strategist renowned for his "wow" factor approach. JD has a diverse and extensive background, marked by a series of successful marketing campaigns for numerous high-profile clients. He’s known as a "direct response customer attraction expert" who excels at thinking outside the box. JD's core strength lies in his ability to craft incentive-based marketing offers that resonate with target audiences. He has a proven track record of driving sales for major corporations, including News Ltd, 7 Eleven, Disney, KFC, and BP. His work focuses on leveraging platforms like Facebook, Instagram, YouTube, and LinkedIn to reach specific demographics with compelling offers. A highlight of his career includes convincing Jerry Seinfeld to be the spokesperson for the Greater Building Society, a move that significantly boosted the bank's home loan business. JD's philosophy centers on creating marketing strategies that "wow" potential customers. He emphasizes the importance of understanding customer behavior and developing unique promotions that capture attention. He offers "customer incentive packages," including rewards like fuel savings and free vacations. He is also mindful of small business needs, providing low-cost, high-profit marketing ideas. JD's background includes experience in marketing for major retailers like Grace Bros and Woolworths, as well as establishing his own successful marketing agency. He also ventured into the trading card industry, achieving remarkable sales growth through strategic promotions. His career is characterized by his ability to generate substantial sales increases and create memorable marketing campaigns, making him a sought-after expert in the field. For More Info: https://getmorejd.com/

Alright, let's take Robert Frost's quote "The best way out is always through" and apply it to business and entrepreneurship with a more measured approach. When you're building a business, you'll encounter obstacles. It's inevitable. These aren't just minor inconveniences; they're the challenges that test your resolve. The temptation is to look for a way around them, to find a shortcut, or to hope they'll simply disappear. But the reality is, avoidance only delays the inevitable. True progress comes from facing these challenges head-on. Consider it this way: your business journey is a learning process, and the difficult moments are the most valuable lessons. When things don't go as planned, when you encounter setbacks, you have the opportunity to learn and adapt. Each problem you solve, each obstacle you overcome, contributes to your growth and strengthens your business. These experiences provide insights that no textbook or mentor can offer. It's in these moments that you discover your resilience and resourcefulness. Those who succeed in business aren't necessarily the ones who had a flawless plan from the start. They're the ones who were willing to confront the difficulties and find solutions. They understood that setbacks are a part of the process, and they didn't let them derail their efforts. They learned to adapt, to pivot, and to find new paths forward. They recognized that the challenging aspects of building a business are the very aspects that develop their character and strengthen their capabilities. I encourage us all to remember Frost's words when we're faced with a problem that seems overwhelming. Let's not waste time searching for a way around it. Instead, let's focus on finding a way through it. Embrace the challenge, learn from the experience, and emerge stronger. The journey might be difficult, but the rewards of overcoming adversity are immeasurable.

In this episode, we sit down with Sean Ginsburg, a globally recognized business coach specializing in empowering entrepreneurs, particularly real estate brokers and teams. ?Sean's expertise, honed through years of experience and a Grant Cardone certification, provides him with a unique perspective on the challenges and opportunities facing businesses today. ?He shares insights into how his coaching and mentorship programs help individuals and organizations unlock their full potential and achieve remarkable results. Sean's background in real estate and business development forms the foundation of his strategic guidance. He works closely with clients to address their specific needs, whether it's navigating market shifts, streamlining operations, or building high-performing teams. ?His approach focuses on practical strategies that drive sustainable growth and profitability, ensuring businesses are well-positioned for long-term success. What sets Sean apart is his holistic coaching philosophy. He goes beyond tactical advice, emphasizing the importance of personal development and mindset mastery. ?He believes that cultivating a growth mindset and embracing continuous learning are essential for adapting to changing market conditions and capitalizing on emerging opportunities. ?This focus on inner growth empowers clients to approach challenges with confidence and resilience. Beyond his coaching practice, Sean remains active as a Realtor? in California, specializing in luxury coastal homes in San Diego. This firsthand experience in the real estate market keeps him grounded and allows him to provide relevant, real-world advice to his coaching clients. ?His commitment to integrity, clear communication, and client satisfaction is evident in all his endeavors. This episode offers valuable insights for entrepreneurs and real estate professionals seeking to elevate their businesses and achieve greater success. ?Sean's passion for inspiring and empowering others shines through as he shares his expertise and strategies for navigating the complexities of today's business landscape. For More Info: https://lnkd.in/eZzm5a9B

Dita Von Teese nailed it: "You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches." This is basically the entrepreneur's mantra. You can pour your heart, soul, and savings into your brilliant idea, and some joker will still find a reason to complain. Maybe your peach is too fuzzy, not fuzzy enough, the wrong shade of orange. Whatever. The point is, don't let the peach-haters derail your peach-selling dreams. Seriously, in business, you're going to encounter all sorts of characters. The "helpful" critic who tells you your idea is doomed. The competitor who tries to steal your customers. The internet troll who just likes to be mean. They're all going to have opinions about your peach. But here's the thing: their opinions don't matter. What matters is your belief in your peach. That's where confidence comes in. Not the arrogant kind, but the quiet, steady kind that says, "I know I have a good peach, and I'm not going to let a few sour grapes ruin my harvest." This kind of confidence lets you brush off the negativity and keep moving forward. It lets you take risks, make mistakes, and learn from them without losing your cool. Because let's face it, entrepreneurship is a rollercoaster. There will be highs, there will be lows, and there will be times when you question your sanity. But if you have that core confidence, that belief in your "peach," you can weather any storm. You can even laugh at the people who hate peaches while you're busy making peach pie for the rest of the world. Without shame, therefore, be the juiciest, most delicious peach you can be. Don't try to please everyone, because you won't. Focus on the people who love peaches, the ones who get your vision, and let your confidence shine. Because at the end of the day, it's your peach, and you get to decide what to do with it.

This week's guest is Nathan Whittacre, a nationally recognized entrepreneur, technology expert, author, and speaker. With over 30 years in the tech industry, Nathan is passionate about helping others through technology, cybersecurity, and intentional company culture. He's the founder and CEO of Stimulus Technologies, a company he launched in 1995 with his father and brother from a garage in Henderson, Nevada. Stimulus Technologies grew from a family project to a successful business, thanks to Nathan's tech expertise, his brother's sales and design skills, and their father's business background. Nathan's practical approach is evident in his book, "The CEO's Digital Survival Guide," which offers actionable advice on using technology effectively and protecting businesses from cyber threats. Nathan also shares his insights through a weekly podcast, monthly webinars, and blog articles. He aims to empower business owners with current information on technology, business, culture, and personal growth, using real-life stories and experiences to make his content relatable. A sought-after speaker and consultant, Nathan provides practical tools for business and personal growth to thousands of entrepreneurs annually. His presentations, conferences, and workshops focus on actionable strategies. In his personal life, Nathan is an Eagle Scout, pilot, triathlete, and philanthropist. A father of five, he balances his tech work with a love for nature. He's on a mission to run a marathon in all 50 states and actively contributes to his community. Nathan, his wife Joyce, their children, and their cats proudly call Henderson, Nevada home. For More Info: https://lnkd.in/etKhR6HQ Connect and request a copy of the book. Or... https://lnkd.in/euzms23t

Melissa McCarthy is a force of nature, both on screen and off. Her comedic timing is impeccable, her physical comedy is fearless, and she has a knack for creating characters that are both hilarious and relatable. From her breakout role in "Bridesmaids" to her scene-stealing performances in movies like "The Heat" and "Spy," McCarthy has consistently proven herself to be one of the funniest and most talented actresses working today. Her work in entertainment has brought joy and laughter to countless audiences, solidifying her status as a comedic icon. Beyond her acting career, McCarthy has also demonstrated a sharp business acumen. She launched her own clothing line, Melissa McCarthy Seven7, with the goal of creating stylish and comfortable clothing for women of all sizes. This venture wasn't just about slapping her name on a product; McCarthy was actively involved in the design process, ensuring that the clothing was both fashionable and functional. Her commitment to inclusivity and body positivity in the fashion industry reflects her genuine desire to empower women and make them feel good about themselves. McCarthy's success in both entertainment and business is a testament to her drive and determination. Her quote, "When I believe in something, I’m like a dog with a bone," perfectly encapsulates her unwavering commitment to her passions. Whether she's crafting a comedic masterpiece on screen or building a successful fashion empire, McCarthy approaches every endeavor with tenacity and a relentless pursuit of her goals. This "dog with a bone" mentality has clearly served her well, propelling her to the top of her game in multiple fields. What makes McCarthy so admirable is not just her talent or her business savvy, but also her authenticity. She comes across as genuine and down-to-earth, and she's not afraid to be herself. This authenticity resonates with audiences and customers alike, making her not only a beloved entertainer but also a respected entrepreneur. She's a role model for aspiring actors and business owners, demonstrating that it's possible to be successful without sacrificing your values or your sense of humor. In a world that often celebrates superficiality, Melissa McCarthy stands out as a beacon of talent, authenticity, and unwavering determination. Her work in entertainment has enriched our lives with laughter, and her entrepreneurial ventures have shown her commitment to inclusivity and empowerment. Melissa McCarthy is a true inspiration, proving that with passion, hard work, and a "dog with a bone" mentality, you can achieve anything you set your mind to.

Fund Your Business in 3 Simple Steps

Phil Risher, formerly in business development for a major air duct cleaning company, founded Phlash Consulting to address the shortcomings of traditional marketing agencies. He saw firsthand how generic marketing packages often failed to meet the specific needs of service businesses. Phlash Consulting offers a more hands-on approach, providing a fractional Chief Marketing Officer to work directly with business owners and their teams. This allows for the development of customized marketing plans tailored to each client's unique challenges and goals. Many businesses come to Phlash lacking clear marketing direction, struggling with inconsistent spending and uncertain about what works. Phlash Consulting's mission is to be a trusted, results-driven partner for small businesses, focused on sustainable growth. Their core values include an obsession with client success, the belief that their own success is tied to their clients', a commitment to being a trusted advisor, and a focus on delivering ROI. They emphasize celebrating wins with their clients. While serving various industries, they specialize in local, B2C service businesses, such as carpet cleaning, remodeling, roofing, HVAC, plumbing, electrical work, and more. Phlash Consulting aims to be the strategic marketing partner businesses often lack, offering a "done-for-me" marketing plan designed for positive ROI. They use a proven framework and technology stack tailored for local service businesses, enabling quick results and eliminating marketing guesswork. They encourage businesses to explore their "Phlash Customer Journey" and learning center for more information. For More Info: https://lnkd.in/eVJ_AnAF

Virgil van Dijk's words, "Pressure is a privilege," offer a powerful perspective, not just for sports, but for any endeavor where challenge and expectation exist. Think about a basketball player stepping up to the free-throw line in the final seconds of a tied game. The weight of the team's hopes rests on their shoulders. That feeling, that intense scrutiny, is the pressure. But it's also the opportunity. It's the moment where greatness can be forged. Without that pressure, the shot, whether it goes in or not, wouldn't carry the same significance. It wouldn't be a story worth telling. This idea translates seamlessly into the world of business and entrepreneurship. Imagine a startup founder pitching their idea to a room full of investors. They've poured their heart, soul, and savings into this venture. The pressure to secure funding, to prove their vision is viable, is immense. But that pressure is also what drives innovation. It's what pushes them to refine their pitch, to anticipate every question, to demonstrate unwavering belief in their product. Without the pressure of competition, of deadlines, of the sheer uncertainty of the market, that same level of drive might never materialize. Even in soccer, a sport where van Dijk excels, the concept holds true. A penalty kick in a World Cup final is the ultimate pressure cooker. Millions of fans are watching, the hopes of a nation hang in the balance. But for the player taking that kick, it's a privilege to be in that position. It's a chance to etch their name into history. The pressure isn't something to be feared; it's something to be embraced. It's a testament to their skill, their dedication, and their journey to reach that moment. Ultimately, "pressure is a privilege" reminds us that the challenges we face, the moments of intense scrutiny, are not roadblocks on the path to success, but rather, integral parts of the journey. They are the crucibles where resilience is built, where character is tested, and where potential is realized. Whether it's on the court, the field, or in the boardroom, pressure is what separates the ordinary from the extraordinary. It is an opportunity to rise to the occasion and demonstrate what you're truly capable of.

Tonya Lawson is a professional freelance musician and former college professor who made a surprising career shift into the world of SEO and online business. ?After years of pursuing academia, she realized the traditional university path wasn't fulfilling her personal and professional goals. This led her to discover the power of online business and passive income streams. Now, she's passionate about helping other creatives, especially musicians and music teachers, achieve similar freedom and flexibility. Tonya works with a range of clients, from those just starting to build their private music studios to seasoned professionals looking to diversify their income. She provides guidance on creating sustainable business models that align with their ideal lifestyle, enabling them to escape the feast-or-famine cycle often associated with creative professions. ?Her expertise lies in helping creatives leverage SEO and other digital strategies to attract clients, sell their offers authentically, and ultimately generate consistent income without being chained to social media or constant self-promotion. Tonya's approach is rooted in her own experiences and the challenges she faced navigating the creative landscape. ?She understands the unique struggles faced by musicians and teachers, and her teaching style is infused with both practical advice and genuine encouragement. ?Her clients praise her ability to provide actionable strategies, boost their confidence, and help them achieve tangible results, like increased student enrollment, improved financial planning, and a greater sense of control over their careers. ?Her ultimate goal is to empower creatives to build businesses that support their artistic passions while providing the financial stability and freedom to live life on their own terms. For More Info: https://lnkd.in/eSE5xfHM