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For its first year as presenting sponsor for the Boston Marathon, Bank of America took a unique approach and reimagined its role by focusing on community impact – turning what is normally a brand-centric marketing activity into a platform for change. “The Human Sponsorship” told the stories of 30 individual athletes and everyday marathoners who run the race for charity and causes near and dear to them through a multi-touch campaign. The result? A record-breaking $45.7 million raised for 168 official charities AND gold, silver and bronze at this year’s Clio Sports Awards. Congratulations to Bank of America and the creative teams at GroupeConnect behind this work. “The Human Sponsorship” also won in the Public Service category at this year's Communication Arts Advertising Competition. #creativecampaign #advertisingcampaign #sportsmarketing #ClioSports #clients | The Clios

Join us for a special live episode of the On Strategy Showcase on December 5 at The Merchandise Mart in Chicago! Our head of strategy, Samantha Cescau, will be on stage with host Fergus O'Carroll and a panel of esteemed Chicago-based industry professionals to discuss some of the best holiday ads from around the world. Get your tickets now to take part in this special experience:?https://lnkd.in/gYEn-irt

Believe it or not, millions of Aussies are stuck on internet speeds the rest of the world were using back in 2011. Internet provider Superloop think it’s high time for a refresh and Leo Burnett Australia is helping to deliver.

Spend a couple minutes to learn about our EVP, Executive Creative Director Mariana O’Kelly – an artist, fierce champion of women and motherhood and the leading creative mind behind Special K’s Molly Baz cereal box. Thank you Muse - The Clios for the 2 minutes! https://bit.ly/4fdwCAP #MusebyClio #2MinutesWith #creativeagency #advertisingagency

PRINT Magazine recently highlighted some of their favorite entries from this year’s competition, including our “Naked Trails” for Bear Naked. Together with Outside Inc., our designers crafted a bold, multi-pronged experience, which included the visually stunning and first place winner at the 2024 PRINT Awards in the Brochures and Catalogs category, “The Guide to Hiking Naked: The Essential Handbook for Nude Hikers.” “Naked Trails” was more than just a campaign – it was an outlet for seasoned hikers and an entry point for curious explorers. It redefined how outdoor enthusiasts connect with nature which is core to the Bear Naked brand. Read the story: https://bit.ly/3ArBXFA

“Our work needs to feel as compelling and culturally relevant as the content we binge or scroll past, with narratives that people can relate to, reflect on, and share. No two humans are the same so identifying universal human truths doesn’t come easy. Today’s strategists are expert sociologists.” – Bria Cobb, Sr. Strategist, Leo Burnett In her chat with LBBonline - Little Black Book for their Planning for the Best series, Bria reveals how she and the team cleverly used emotion and a bit of fun to make eye exams unforgettable and other insights on investing in emotion to craft work that resonates. https://lnkd.in/guagtFrU #creativeagency #advertisingagency

Lincoln Hawks. Standout strategist. Inspiring brand marketer. ANA Rising Marketing Star. Last week Lincoln was recognized alongside other Rising Star honorees Jordan Gilliam, Allyson Piatt, and Zachary Register at this year’s Association of National Advertisers Masters of Marketing. Each year, this recognition is given to emerging talent in the industry who demonstrate leadership, innovative thinking and the ability to serve as role models for other up-and-coming marketers. Thank you ANA for shining a spotlight on the future executive leaders of our industry! And a well-deserved congrats to you, Lincoln! ?? #anamastersofmarketing #anarisingstars #creativeagency

ALDI and Leo Burnett are ushering in the holiday season with a series of new “Swindle Season” spots. The new work features a continuation of storybook rhymes and showcases ALDI as the solution to relatable holiday shopping woes and hosting pain points. ? "We've continued to partner with ALDI to bring the 'It's an ALDI thing.' campaign to consumers and extending that messaging into the upcoming holiday season with more Swindle Season brand work,” says Rick Hamman, EVP, Executive Creative Director. "Quality and price are always top of mind during the holidays, creating a natural opportunity for ALDI to highlight their commitment to a better shopping experience in a fun and engaging way." https://lnkd.in/gs-JiDG2

Last week, we said goodbye to Catch 35, a cherished Chicago gem located in the lobby of the Leo Burnett Building since March 1990. More than just a restaurant, Catch 35 was a beloved Chicago institution that served as a vibrant hub for the city's advertising community. For generations of Burnetters, it was the backdrop to countless lunches, happy hours, welcome and goodbye parties, and all the moments in between. To bid farewell, we celebrated Catch 35’s legacy with a special performance by singer Jess Glynne, who filled the space with soulful ballads, accompanied by the iconic grand piano that has been a centerpiece of many memories. Join us in memorializing one of the industry’s favorite after work watering holes and drop any standout memories in the comments. ? #chicagoadvertising

In a new piece from LBBonline - Little Black Book, reporter Ben Conway asks first-year advertising creatives about navigating the rapidly changing industry, their biggest lessons and career outlook. Among those featured are Leo Burnett’s Riddhi N Ankolekar, Jr. Copywriter, and James Keller, Jr. Art Director, who shared how they’re settling into their roles and how new technology, like AI, will shape the future. https://bit.ly/3NqAToi #creativeagency #advertisingagency #firstyearcreatives