LendAPI

?? LendAPI Client Launch: New Tribal Lending Entity ?? We’re thrilled to announce the official launch of our newest client, a newly formed tribal lending entity based in South Dakota on the Sioux reservation. In record time, we helped bring this business to life, working closely with key partners like Zero Parallel, Totality LMS, DecisionLogic (dba for Clarilogic. Inc.), and Experian's Clarity Services. This incredible collaboration is what made this launch a success, and we want to extend our gratitude to everyone involved. ?? Powering Smarter Lending with LendAPI ?? This new client has already underwritten thousands of leads using our Lead Management API and decisioning platform—ensuring applicants are directed into the right application funnels and seamlessly segmented into risk-based flows. The results? ?? Some of the lowest industry cost-per-funded-loan numbers seen in years! And we’re just getting started—continuously optimizing rules, models, and decisioning strategies to drive even better outcomes. Why LendAPI? At LendAPI, we make launching new lending products faster, easier, and more cost-effective than ever. Our three core pillars ensure clients go live without the typical complexity and cost: ? Product Studio – Design and launch products effortlessly, from application flows to post-lead experiences. ? Rules Studio – Instantly build and integrate KYC and credit underwriting rules—no technical expertise required. ? Seamless Integrations – Instantly connect to our network of lead generators, data providers, and LMS platforms—all without code or maintenance. ?? The result? A full-fledged LOS at a fraction of the cost—1/100th of what it typically takes to piece everything together. A huge congratulations to our client on this exciting milestone! We can’t wait to see what’s next. ?? #LendAPI #Fintech #LendingInnovation #TribalLending #NoCode #Automation

?? Big Wins & Exciting Updates at LendAPI! ?? It’s been an incredible week at #lendapi! Fresh off an amazing FinTech Meetup in Vegas, we’re keeping the momentum going as proud sponsors of LA FinTech Connect (link:https://lnkd.in/gj2XxWku) this Thursday! More on that below, but first—let’s talk about some major milestones: ? Tribal Lending Platform Launch We successfully launched a tribal lending platform with our partners at Totality LMS! Huge thanks to their team for the seamless collaboration—more launches coming soon! ? Powering Marine Equipment Financing at Scale We signed one of the largest marine equipment financing companies in the world! Our platform will digitize and underwrite hundreds of millions in marine equipment—exactly what LendAPI was built for. ? Major Platform Upgrades – Intelligent Routing We’ve enhanced our Rules Studio with Intelligent Routing, allowing complex decisioning waterfalls and third-party data calls to execute from a single page. This reduces complexity and increases efficiency for our clients. ? Growing Our Team & Expertise Welcoming an incredible new QA Engineer and senior engineers to our California team. Excited to have industry experts Javed Maqsood & Kim Gerhardt (Kevitch) join us as advisors! ? More Content, More Insights We’re ramping up podcasts, academy videos, and blogs—starting now! Check out the LendAPI Academy for key platform insights and listen to our featured Partner Podcast with Ema Rouf, Co-Founder of Pave. ? LendAPI Marketplace Expansion We’re featuring Totality LMS this week—our teams worked together to launch a new client in record time from Lead Generation to Loan Onboarding! ? We’re Hiring! Looking for front-end, back-end, and full-stack engineers to join us in the US, India, and Latin America. Check out our careers page! ?? Join Us at LA FinTech Connect! Happening this Thursday at Sorry, Not Sorry in LA—network with over 120 fintech professionals! Huge thanks to Seth Ross for organizing. Register now and see you there! LendAPI continues to push the boundaries of fintech innovation—and we’re just getting started. Stay tuned for more updates! #Fintech #LendAPI #Innovation #IntelligentRouting #Hiring #LAFintechConnect

Check out this incredible demo session from our partner Conductiv, powered by their CEO, Gopal Swamy!

?? LendAPI Platform Release v2.8.0 – Rules Studio 2.0 is Here! ?? The fintech landscape is evolving fast, and embedded finance is top of mind for everyone this year. While most conversations at JPMorgan Chase’s general sessions revolved around payments, we believe lending and credit issuance deserve just as much attention. That’s where LendAPI comes in—helping fintechs, lenders, and brands launch any financial product instantly. Check out the release notes: https://lnkd.in/g9hNM6pZ Rules Studio 2.0 – A Game Changer in Decisioning We’re beyond excited to roll out Rules Studio 2.0, a major upgrade that enhances how users create, navigate, and optimize decision trees. Our new design and usability improvements put Rules Studio on par with Product Studio, making LendAPI the only platform where you can launch financial products with unparalleled ease. ?? New Features & Enhancements: ? Visual Decision Paths – Highlight nodes, track decisions, and debug instantly ? Enhanced Editing – Intuitive node properties, renaming, and constraints ? Zoom & Focus – Navigate complex rules effortlessly ? Test Run Feature – Run decision trees before deployment ? Version Control – Browse and revert to previous configurations LendAPI Ecosystem Updates ??? LendAPI Partner Podcast – Listen to our latest episode with Bennett Krieger, Director of FinTech Lending at Equifax ?? LendAPI Academy – New episodes on Product Builder and UX enhancements in Embedded Finance ?? LendAPI FinTech Marketplace – Partner listing updates and refreshed branding ?? LendAPI Careers – We're hiring! Customer Success Managers & Post-Sale Engineers (US, LATAM, India) Coming Soon: Underwrite AI ?? Next week, we’re launching Underwrite AI, a standalone micro-service for automated underwriting that integrates seamlessly with your credit policy. Stay tuned! LendAPI makes launching financial products effortless. Follow us on LinkedIn, X, YouTube, and explore our Decision Engine, Product Studio, Embedded Finance, Marketplace, and more! ?? Check out the full release notes & explore Rules Studio 2.0 today! #Fintech #EmbeddedFinance #LendAPI #LendingInnovation #BNPL #Decisioning

?? Big News: Embedded Finance & KYC Are Here! See You at Fintech Meetup! I’m at the airport, headed to Fintech Meetup in Las Vegas, reflecting on what a massive week it’s been for LendAPI. In just the past seven days, we’ve launched new products, onboarded new customers, released platform updates, and even dropped a new podcast episode! ?? What’s New? ? Embedded Finance Launch – Small businesses can now take back control of their financing. Our new Embedded Finance capabilities allow them to offer financing directly at checkout—online or in-store—without relying on expensive third-party solutions. With LendAPI, they own the entire process. ? KYC Built In – No more separate providers, hefty fees, or long-term contracts. LendAPI now offers native KYC verification, fully integrated with our existing KYB solutions. ??? Partner Podcast with Peter Renton – A fintech legend joins us to talk about innovation in lending. Don’t miss it! ?? LendAPI Academy – Over 30 hours of fintech insights now live on YouTube. ?? FinTech Marketplace – This week, we spotlight Payroll & Banking Transaction CashFlow Analytics companies leading the way in bank account and payroll verification. ???? We’re Hiring! – Engineering, Marketing, and Sales roles are open in the US, LatAm, and India. Apply now! ?? Let’s Meet! I have a packed schedule with banks, fintechs, investors, and partners, but if you’re in Vegas and want to chat, grab time with me or my team: ?? [Schedule a meeting with Tim] https://lnkd.in/gVb2fFax ?? [Schedule a meeting with John]https://lnkd.in/gXRwitGP ?? [Schedule a meeting with Kay]https://lnkd.in/gefwSPFJ See you all in Las Vegas! ???? #LendAPI #FinTech #EmbeddedFinance #KYC #FinTechMeetup #Innovation https://lnkd.in/gKgJBYgS

?? Exploring the Future of FinTech with Peter Renton ?? In this episode, Rutger van Faassen sits down with Peter Renton, Founder of Renton & Co., to discuss his journey from selling Fintech Nexus to building a powerhouse in consulting, event planning, and industry insights. Podcast Link: https://lnkd.in/g6K5s6kA ?? Key Takeaways from the Conversation: ? The transition from Fintech Nexus to launching Renton & Co LLC ? The impact of AI and cashflow underwriting on modern lending. ? Why embedded finance is reshaping financial services. ? The inevitable shift—why every FinTech will enter the lending space. ? Behind the scenes of FinTech event planning and consulting. ?? Renton & Co LLC. is a proud partner of LendAPI! Explore their expert consulting and event solutions on the LendAPI Marketplace. ?? Listen now for a deep dive into AI-driven lending, emerging FinTech trends, and event planning insights! Don't forget to subscribe for more episodes. ?? Available on YouTube, Spotify, and Apple Podcasts. #LendAPI #Podcast #PeterRenton #FinTech #Lending #AI #CashflowUnderwriting #EmbeddedFinance #Consulting #IndustryTrends #EventPlanning

We are headed to Online Lenders Alliance's Tribal Lending Conference in Mid-May. Join our CEO Timothy Li for a candid conversation around Tribal Lending in the Era of Trump Administration. See you guys in Tulsa, Oklahoma!

?? Lending’s Wild Ride: Insights from This Week in Fintech’s AI and Fintech Podcast hosted by Julie VerHage-Greenberg & Jillian Williams?? Our CEO, Timothy Li, recently joined Justin Potts, CTO of Canopy Servicing, on the This Week in Fintech AI and Fintech Series podcast to discuss the rapidly evolving lending space. Their conversation covered the impact of AI, regulatory shifts, and key industry trends shaping the future of fintech. Key Takeaways: ?? AI’s Growing Role – AI is making lending more efficient, but with that comes the challenge of increasingly sophisticated fraud. ?? Regulatory Changes – As oversight fluctuates, fintechs must balance innovation with compliance across different markets. ?? Future of Finance – Faster international payments and asset fractionalization are just the beginning of what’s next. Check out our latest blog post for the full breakdown: Read more The fintech landscape is changing fast—let’s keep the conversation going! ?? #fintech #AI #lending #innovation Podcast Page: https://lnkd.in/gfSG7je3

Thanks for having us on This Week in Fintech podcast. AI is here to stay and nothing separates us from AI but a letter P. We will unveil our AI tools at FinTech Meetup in Vegas next week! Thanks to Nik Milanovi?, Julie VerHage-Greenberg and Jillian Williams for hosting and thanks for the thoughtful commentary from our partner Canopy's CTO Justin Potts! Have a listen guys! Team LendA"P"I.

?? LendAPI FinTech 200: The New Standard in Bank & Payroll Verification ?? The future of underwriting is here, and it’s all about real-time financial insights. As banks and lenders shift to cash flow underwriting, assessing an applicant’s true financial health is more important than ever. Celebration Page: https://lnkd.in/gsRau49m Payroll Data is the New Credit Check – Platforms like Truv provide direct access to payroll records, giving lenders real-time insights into income, employment history, and financial stability. With payroll split APIs, repayments can even be deducted before a paycheck hits a borrower’s account. ?? Bank Account Verification as Identity Authentication – FinTechs like Chirp Digital and Plaid are using banking data to verify applicants seamlessly and securely, reducing fraud and streamlining the onboarding process. ?? Cash Flow Analytics for Smarter Lending – Companies like Pave and Prism Data turn banking transaction data into credit bureau-quality insights, helping lenders assess repayment risk more accurately than ever. The companies in our FinTech Marketplace are setting new benchmarks for banking, payroll verification, and risk intelligence. Who else is watching this transformation unfold? Let’s talk! ?? #FinTech #LendTech #CashFlowUnderwriting #BankingInnovation #PayrollData Finicity, a Mastercard Company, Sophtron, Rollee, EDGE Score, Accelitas, Inc., Pinwheel, Truv, Bankuity, Flinks, DecisionLogic (dba for Clarilogic. Inc.), Nova Credit, Quiltt, ValidiFI, Truework, Kora.