?? Where are you witnessing the cricket fever ? Airports? Public squares? It's clear: the game's gone beyond the living room. Fans on the move, celebrating refreshing scores, everyone is just as dialed into the action. A recent post by Vir Das, sharing his experience on landing at the Mumbai airport, Two screens, hundreds locked in, the energy of a stadium brought to life or the Largest screen in Ludhiana attracting fans who share the sentiment of cricket madness during the champions trophy, all of these are testaments to the powerful impact of Digital OOH screens. How is your brand capturing this public energy this IPL season ? Share your thoughts! Lemma #IPL #MarketingStrategy #dooh #adtech #programmatic #ooh
关于我们
Lemma is a leading omni-channel platform for emerging formats, offering brands, advertisers, DSP’s and media owners unparalleled control, scale, efficiency, and flexibility for driving business growth through emerging media. Our suite of products enables marketers and media owners to unlock the full potential of diverse advertising channels seamlessly. With a global presence and an emerging footprint in North America and EMEA, Lemma's Supply Side Platform (SSP) integrates programmatic buying in DOOH, CTV, and other emerging formats, empowering advertisers to create engaging campaigns that resonate across multiple touchpoints.
- 网站
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https://lemmamedia.com/
Lemma的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- New York
- 类型
- 私人持股
- 创立
- 2017
- 领域
- Complete automation for OOH inventory、Real Time Campaign Management、DOOH advertising、Programmatic DOOH、DOOH publishers、Data Driven、AD exchange、Audience segementation、Automated ad delivery、Programmatic和Real Time Ad Tracking
地点
Lemma员工
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Bob Walczak
CEO, Entrepreneur, Advisors, Investor, Product Strategy
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Loubna Kadiri
Digital Lead | SaaS, Streaming OTT/CTV, Video & Programmatic Expert, Addressable & Advanced TV Leader
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Aditya Kulkarni
VP Engineering at D&B
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Siddharth Dabhade
Chief Business Officer@Lemma; B2B and B2C growth expertise (honed at Google, Microsoft, IBM); Digital, cloud & AI; 22 years personal finance…
动态
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Celebrating the strength, resilience, and brilliance of women everywhere! Happy Women’s Day! #womensday2025
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February at Lemma was a month of momentum, marked by successful campaigns, meaningful partnerships, and exciting progress on new initiatives. We continued building on our strong start to the year. Here’s a recap of our key highlights from February! #Lemma?#roundup?#dooh?#february?#Campaigns?#growth?#programmatic?#omnichannel?#Apple #EtihadCSK
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SSP's have always benefited publishers as a way to maximize the supply they provide, but now advertisers, publishers, and media buyers can all optimize programmatic buying and improve targeting, cost-efficiency, and measurement accuracy by utilizing advanced SSPs. Lemma's CEO, Gulab Patil shares his expert insights on the pivotal role of SSPs in modern programmatic advertising. Read his latest article on Advertising Week to understand how SSPs drive value for buyers. #adtech #ssp #supplysideplatform #programmaticadvertising ?? Read More - https://lnkd.in/d7aymp7n
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Programmatic DOOH is redefining OOH advertising with agility at its core. It enables brands to launch, adjust, and optimize campaigns in real-time by delivering the right message at the right moment. By combining speed, relevance, and engagement, agile advertising ensures ads are not just seen but truly resonate with audiences. As brands navigate an increasingly fast-paced digital landscape, leveraging programmatic DOOH is no longer optional but essential. ?? Discover how Agile advertising is transforming the digital landscape in Lemma's latest blog:?https://lnkd.in/g-YFawQF #Lemma #LemmapDOOH #DOOHAdvertising #DigitalOutofHome #AdvertisingInnovation #AgileAdvertising #ProgrammaticDOOH #MarketingInnovation #RealTimeDOOH #DynamicDOOH #contextualads #InteractiveAds #ProgrammaticWithLemma
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"???????????????????????? ???????? ???? ?????? ?????? ???? ?????????????? ????????????-?????????? ???????????? ???? ?????? ?????? ????????????????" - Gulab Patil, Founder and CEO of Lemma. #ooh #dooh #adtech #programmatic #oohads #digitaOOH #oohadvertising #omnichannel
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?? India Matches = Ad Goldmine! With ad volumes 90% higher for India games and the India-Pakistan showdown on Feb 23, Champions Trophy 2025 is a golden opportunity for brands. DOOH & pDOOH enable real-time, contextual engagement—whether it’s celebratory beverage ads after a win or exclusive match-day offers at sports bars. With Lemma's programmatic capabilities, brands can execute hyper-targeted campaigns across high-traffic locations, driving unmatched audience engagement. Are you ready to make an impact?? ?? Read the full blog here: https://lnkd.in/dyJ5mZxJ #Lemma #DOOH #DOOHAdvertising #BrandEngagement #Innovation #ChampionsTrophy2025
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Catch Gulab Patil, Founder & CEO of Lemma at DDX Asia 2025! A leader in India's pDOOH revolution, Gulab will shed light on the beginnings and breakthroughs of programmatic digital ooh in India, while exploring how technology can accelerate its growth and drive the exponential expansion of the OOH industry. Don’t miss out! ?? Venue: Nesco Exhibition Centre | Mumbai ?? Date: 20th Feb 2025 ?? Time: 4.00pm to 4.20pm Mayuresh Phadke | Satvik Dhawan | Yeshi Parashar | Merlin Coutinho #ooh #pdooh #dooh #cms #ddxasia #oohadvertising #outofhome #outofhomeads #spotlight #speaker
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Lemma Live showcased the power of innovation and collaboration. In our third session, Team Revenue Ranger- Hackathon’s First Prize winners at Hackathon, shared transformative AI-driven strategies reshaping ad monetization and bidding systems. We look forward to contributing more to the evolution of adtech through continued learning and collaboration. #Lemma #DOOH #outdooradvertising #programmaticadvertising #dooh #pDOOH #omnichannel
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Supercharged with AI, the next-gen , enterprise grade , zero cost CMS is here! We're excited to announce the launch of our reimagined and redesigned CMS Platform Lemma Phi. Commenting on the launch Gulab Patil, Founder & CEO, said, "We believe access to powerful DOOH CMS should be simple. Lemma Phi democratizes advanced technology, enabling screen owners of all sizes to maximize inventory value and drive revenue. With its mobile-first approach and expanded features, Lemma Phi is more than just a free CMS—it's a catalyst for growth and innovation, helping screen owners tap into global demand and unlock their digital canvases' full potential" #cms #adtech #dooh #ooh #pdooh #outdoorads #outdooradvertising #outofhome #oohads #newproduct #launch Mayuresh Phadke Yuvraj Munot Jijesh Nambiar ?? Read More - https://lnkd.in/dGa7v4He
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