We agree with you Ted Anderson! Looking forward to see what the future brings!
I've witnessed a lot of changes in the media world over the past 35 years—from the rise of digital to the shift toward handheld devices and streaming TV. While many traditional mediums have seen major declines in audience reach, one has not only endured but continues to grow: billboards. They're everywhere—lining streets, towering over freeways, wrapping around buildings. Out-of-home advertising is thriving, and we incorporate it into almost every campaign. Think of it as a digital ad you see on the go—without ever having to look at a screen.