Legal Marketing Association

Calling all marketing leaders! The LMA Editorial Committee is seeking article and podcast ideas for its online publication, Strategies & Voices. Our next theme is marketing management and leadership. Now's the time to share your expertise and be featured among peers in the official publication of LMA. Ready to contribute? Fill out this form by April 3: https://hubs.li/Q03db1BJ0 A member of the committee or LMA staff will get back to you within a few weeks of submissions closing.

Last chance for this "suite" deal! ? Register for #LMA25 by today, Friday, March 21 to be entered in the drawing for VIP treatment AND a suite upgrade at the Washington Hilton! Don't miss your chance to elevate your conference experience: https://lnkd.in/gNGCnGnS

In-house marketers at small and mid-sized firms wear many hats—from strategy and execution to budget management and business development. Learn how you can make a bigger impact with the resources you have by joining Kaley Green (Fogler, Rubinoff LLP) and Scott Pacheco (Lerch, Early & Brewer) at #LMA25 for the Solo/Small Team Pre-Conference Program: Punching Above Your Weight: Providing Strategic Value as a Solo or Small Team Marketer.?Get a taste of what's to come on April 23 in Washington, DC: https://lnkd.in/epMVFHdN

As communicators and strategists, we understand the importance of telling a story authentically and meeting a deadline. That’s why it is critical to maximize potential by aligning with the right media outlets — and perhaps more importantly, divesting from the wrong ones.?In this article, authors Ioana Good and Natalie Magierski discuss several main reasons for declining media opportunities and offer some workarounds if you want to make it happen. And if you need to decline the opportunity entirely, they’ll also cover how to go about that. https://lnkd.in/e-YpRBkt

Legal marketers are being asked to do more than ever — often with fewer resources and higher expectations. What if artificial intelligence (AI) could help lighten the load? Find out by attending our March 25 webinar, Small Team, Big Impact: Using AI to Transform Your Workflows, sponsored by LMA’s Solo/Small Team SIG & MarTec SIG. Attendees will ?explore how AI can improve efficiency, streamline workflows and enhance strategy — without sacrificing quality. Registration for this webinar is complimentary for LMA members. Not a member? Join today and start saving! Amanda Sexton (FocusWorks Marketing, Founder & Principal) will share practical, budget-friendly tools and real-world insights to help legal marketers work smarter, not harder. Register today: https://lnkd.in/eSF8V5VA? #LMAWebinar?

?? Are you passionate about strengthening the relationships between law firms and their clients? Join the Client Value Shared Interest Group (SIG) to explore innovative ways to elevate your firm’s client service through project and practice management, feedback, process improvement, pricing and other value-adds. Whether you specialize in these emerging areas or work in traditional marketing, business development or communications, this is the community for you! Enhance your client value strategies and connect with like-minded professionals today: https://hubs.li/Q03cnTb40

LUCKY FLASH PROMO! ?? You deserve an upgrade! Register for #LMA25 by Friday, March 21 for a chance to win a FREE suite upgrade and VIP treatment at the Washington Hilton! Grab this golden opportunity before it disappears: https://lnkd.in/g7vzTw7g

Move #40RWARD with your learning! Take advantage of the #LMA25 Pre-Conference Programs to get fully immersed in a focused topic. These immersive, in-person sessions take place on Wednesday, April 23, and are the optimal way to truly dig into you and your team's areas of interest. Check out our four exceptional sessions: https://lnkd.in/gkTJdWzs

Data is created and leveraged throughout the entire life cycle of a client matter, with information belonging to both the practice of law and the business of law. In this infographic by Rachel Shields Williams, learn how the data created throughout this process can be leveraged through the lens of both business marketing and knowledge management. Learn more:https://hubs.li/Q03bkk6G0

Is your digital strategy driving real client engagement?? Looking for new strategies to attract and retain clients? Hear from Mark Bornstein (ON24) about top-performing tactics and how to implement them to achieve lasting success during the March 18 webinar, "Digital Strategies for Winning and Retaining Clients," Sponsored by ON24. ?Register today: https://lnkd.in/esxdKZhM? #LMAWebinar?