Legal+Creative | Toerek Law

Is your agency approaching talent recruitment and retention the same way you approach client acquisition? Katie Wagner, CEO of KWSM, joined me on The Innovative Agency Podcast to share her innovative approach of viewing recruitment through the lens of lead generation. From storytelling and employer branding to implementing partnership agreements, Katie’s strategies offer a fresh perspective for agencies looking to attract and retain the best talent. If you want actionable insights on building a strong employer brand and fostering a thriving agency culture, this episode is a must-listen. Click the link in the first comment to listen.

Are your agency’s newsletters engaging potential clients, or just filling inboxes? Many agencies miss out on the benefits of newsletters as a business development tool, but that doesn’t need to be your reality. Christian Banach joined me on The Innovative Agency Podcast to share his journey in discovering the value of newsletters for agency growth. We discussed the importance of focusing on thought leadership, keeping a consistent schedule, and building a list of engaged subscribers. Listen in for actionable strategies to turn newsletters into a key part of your agency’s growth toolkit. Click the link in the first comment to listen.

Are your rebranding efforts failing to resonate with your audience? Many agencies overlook the importance of "brand empathy" during brand changes, potentially alienating key stakeholders. Understanding and addressing the needs of employees and customers alike can make a significant impact. This week on The Innovative Agency Podcast, I sat down with Darren Horwitz of TenTen Group to unpack the concept of brand empathy and its role in successful rebranding. Darren sheds light on the importance of involving diverse perspectives and providing practical tools to create a cohesive and engaging brand experience. Don’t miss this episode if you want to gain actionable insights on fostering brand loyalty and enhancing your rebranding strategies. Click the link in the first comment to listen.

Are agencies undervaluing their most important asset—intellectual capital? In today’s episode of The Innovative Agency, Brett Banker dives deep into why agencies must shift from focusing on execution to monetizing their ideas. Brett, founder of X&O, shares his journey from traditional agency roles to launching a hybrid agency-consultancy that empowers agencies to own and profit from their creative output. If your agency is stuck in the old time-based model, this episode offers practical insights on how to build sustainable value through intellectual property and better client relationships. Click the link in the first comment to listen!

How do you transition from agency work to developing digital products that help businesses grow? Davey Jones, CEO of BDOW!, shares his unique journey with us on The Innovative Agency. We discuss how he built successful agencies like Davey & Krista and Till Agency before launching BDOW!, a tool that turns clicks into customers. Davey emphasizes the importance of testing ideas, balancing client work with product development, and building relationships that foster growth. If you're looking to explore product development or refine your lead generation strategies, this episode is packed with actionable insights. Tune in to hear how Davey’s experiences can help guide your agency’s path to growth. Click the link in the first comment to listen.

Clear communication and realistic expectations are the backbone of any successful agency-client relationship, especially in industries like legal marketing where misunderstandings about costs and timelines can derail progress. In today’s episode of The Innovative Agency Podcast, I’m joined by Douglas Bradley, Founder of Everest Legal Marketing, to discuss how agency leaders can set clients up for success by addressing common questions around pricing and timelines. We also talk about the importance of proactive communication and understanding a client’s internal processes to better tailor your services. This episode is packed with actionable insights to help you build stronger, long-lasting client relationships. Click the link in the first comment to listen.

In the world of marketing agencies, talent is everything. But how do you find, vet, and onboard top talent—especially when building a global workforce? In this week’s episode of The Innovative Agency, I sat down with Phillip Rivers, co-founder of Talent HQ, to explore the strategies that helped him scale his agency to 50 global employees and 7-figure revenue. We discuss common mistakes in hiring, the importance of structured onboarding, and why building a proactive talent pipeline is key to long-term success. Click the link in the first comment to listen.

Are you currently underestimating the power of press releases? I’d hope not, because neglecting press release distribution may cost your agency and its clients tremendously. Not convinced? Well, in this week’s episode of The Innovative Agency, I sit down with Mickie Kennedy, founder of eReleases, to explore how press releases can be a powerful tool for agencies looking to elevate their clients’ visibility. Mickie shares his 25 years of experience, diving into strategies like using industry surveys, leveraging local media, and crafting quotes that grab attention. Whether you’re an agency owner or marketer, this episode offers valuable insights into using press releases effectively in today’s fast-paced media landscape. Mickey also touches on the evolving role of AI and video in press releases, providing actionable tips for staying ahead. Click the link in the first comment to listen!

Did you know that only 1% of agencies in the advertising industry are female-owned? This alarming statistic highlights a significant disparity in representation and underscores the need for initiatives aimed at fostering female leadership and ownership. In this week's episode of The Innovative Agency, I had the pleasure of speaking with two remarkable women, Christy Hiler from Cornett and Jean Freeman from Zambezi. We delve into their initiative, "Own It," which is dedicated to tracking and supporting female agency owners, offering them a platform to share their stories and connect with others. Christy and Jean share insights into the challenges women face in the industry, from transitioning into ownership roles to the importance of mentorship and community. They also discuss the current landscape for independent agencies, including the unique opportunities presented by advancements in AI. This episode is packed with valuable takeaways for anyone passionate about gender equity, entrepreneurship, and the future of the advertising industry. Click the link in the first comment to listen.

Email marketing continues to be one of the most powerful tools for driving customer engagement, yet it’s often undervalued by brands. Why is that? On this week’s episode of The Innovative Agency, I talk with Scott Cohen, President and CEO of Inbox Army, about the enduring effectiveness of email marketing and how agencies can leverage it to deliver stronger results for their clients. Scott shares insights on everything from how Apple’s iOS 15 has impacted email metrics to the importance of integrating email with other marketing channels. We also discuss how to improve email strategies with automation, the role of AI in email content, and the steps agencies can take to drive conversions through smarter campaigns. If you’re looking to elevate your email marketing strategy or help your clients get more out of their email campaigns, this episode is a must-listen. Click the link in the first comment to listen!