7 Key Takeaways from #EMSLive
Missed a speaker you hoped to catch (or the whole conference)? We’ve got you! Team Legacy made the rounds and hit (almost) every session. We’re happy to share the latest trends and best practices. Comment below or send a message if you’d like to hear more:
1) Experiences Should Evoke Kando
Sony taught us how emotionally resonant, immersive experiences create lasting connections. Events that spark awe, creativity, and community will leave the deepest mark.
2) Embrace Limitations
Inspired by Phil Hansen’s “Embrace the Shake,” challenges and constraints can spark innovation. Great experiential work often comes from embracing imperfections and rethinking boundaries.
3) Get Hyper!
Hyper-personalized that is. Whether B2B or consumer-facing, hyper-personalization—through AI matchmaking, real-time feedback, or curated touchpoints—is a must.
4) Don’t Fill Space—Fill Purpose
LinkedIn’s strategy is clear: Stage content should be exclusive and irreplicable online. Avoid filler. Prioritize people, not product. Don’t over-program.
5) SWAG = Strategy With A Goal
Swag should be useful, intentional, and wearable with logos often hidden (e.g., inside tags or insoles). Better yet, turn it into an experience. Consider donation-based swag for added impact.
6) Access + Incredible Experiences = Impact (Amex Formula)
American Express showed that merging access with meaningful experiences—and aligning with the cultural zeitgeist—leads to deeper audience resonance.
7) Think Big, Plan Smart
From SEPHORIA’s global roll-out to AI-powered matchmaking at B2B events, successful programs are ambitious yet grounded in strategy. Always have an emergency plan and never cut corners on elements that tell your brand story.
Reach out today to learn more about how to use live events and unique brand experiences to connect and convert customers. Big thanks to ALL of the #EMSLive speakers for sharing such big, bold insights.
#ExperienceLegacy #EMSLive #ExperientialMarketingSummit Event Marketer
