Legacy Marketing

We're #hiring a new Assistant Account Executive - Corporate Events in Chicago, Illinois. Apply today or share this post with your network.

We're #hiring a new Account Director in Chicago, Illinois. Apply today or share this post with your network.

Is experiential marketing on your 2025 radar? 🎯 According to HubSpot, 16% of marketers planned experiential marketing events for the first time last year—and that number is only expected to grow. If your 2025 marketing plan doesn’t budget for brand experiences, you could be missing out on invaluable one-to-one connections with your audience. Here are some of our predictions for 2025’s top brand experience trends: ✅ Bolder transparency from brands. Gen Z and Millennials demand honesty. From ingredients to sustainability practices, the brands that thrive this year are those that keep it real and build trust through transparency. ✅ Smaller, more curated events. It’s no longer about reach, it’s about niche. Gen Z buyers who grew up with personalized algorithms crave hyper-tailored experiences. The deeper you understand their individual interests, the more impact your event will have. ✅ Events in “hidden gem” locations. Think local, think unique. The best brand activations in 2025 will aim to uplift communities by uncovering intimate new venues or outdoor spots—perfect for a mobile tour or locally inspired festival. What hidden gem venues or open-air spaces can you reimagine to inspire and bring together a community? Want to see what else is trending? 👉 Read our full list of 10 Brand Activation Trends for 2025 here 📝 https://lnkd.in/g4vAQX6b.

We're #hiring a new Account Supervisor in Chicago, Illinois. Apply today or share this post with your network.

Congrats to another outstanding team member on his new role at Legacy HQ. We’re beyond thrilled to “welcome” Creative Director extraordinaire Bryan Dixon to the Chicago office. Please join us in raising a glass to Bryan. #ExperienceLegacy #TopTalent #GrowingTeam

We're #hiring a new Product Specialist in New York, New York. Apply today or share this post with your network.

It’s not quite a “Welcome,” as R Jeffrey Susman has been a long-time trusted team member and valued contributor. It is more of a “Congratulations” on making the newly elevated role official and permanent. Congrats! 

We're #hiring a new Account Executive in Chicago, Illinois. Apply today or share this post with your network.

We're #hiring a new Production Designer in Chicago, Illinois. Apply today or share this post with your network.

🌟 Key Takeaways from NRF 2025: Retail’s Big Show 🌟 Legacy’s Matt Klein just returned from an eventful week @NRF 2025: Retail's Big Show—the hub of insights shaping the future of retail. What were the trending topics this year? Here are 4 themes sure to resonate: 1. AI's Role in Revolutionizing Customer Interaction: From personalized product recommendations to seamless customer service and even fraud detection, AI stole the show. Retailers are increasingly leveraging AI not only as a tool but as a driver for deeper, more meaningful communication with customers. The message is clear: intelligent automation is no longer optional—it’s expected and a necessity. 2. Being "Guest Obsessed" is Non-Negotiable: Ulta Beauty shared their commitment to knowing their customers better than anyone else. They aim to create a consistent and reliable experience that extends from in-store to at-home. Their digital transformation over the last few years has only reinforced their role as a trusted destination for beauty enthusiasts. How well do you truly know your customers? 3. Loyalty Goes Beyond Points: American Express is redefining customer loyalty by "meeting cardmembers where they are." From exclusive lounges at events to premium access in entertainment spaces, their loyalty program creates real, memorable experiences—enticing even non-cardholders to consider joining. Are you offering your customers more reasons to stick around? 4. Consistency Drives Trust: Warby Parker impressed with their seamless in-store and online experiences. By aligning quality, affordability, and ease across all touchpoints, they’ve solidified their reputation as a brand customers can count on. Is your customer experience as consistent as your company values? These stories from the NRF floor highlight a consistent message: today’s retail success hinges on authentic connections, seamless experiences, and innovative technology. This year’s NRF wasn’t just about the latest trends; it was about understanding what connects people to brands—and how those connections drive growth. Which of these resonates most with your brand? Comment below with your thoughts. 💡 If you didn't get a chance to connect with Matt at NRF 2025, reach out here and let's chat! #ExperienceLegacy #RetailInnovation #NRF2025 #CustomerExperience #RetailTechnology