FUN STUFF WE'VE BEEN WORKING ON ?? includes 2 new videos for Technics AZ80 earbuds ?? featuring actor, golfer, restauranteur, entrepreneur, and former UCLA football player Donovan Carter. (You might recognize him as Vernon in the HBO Series, Ballers, alongside Dwight "The Rock" Johnson.) He brings up a terrific point that Technics is seeking to change which is if football, basketball, baseball, and other sports have music so much a part of the experience, then why not golf? ? 30-second version here and 2-minute version found in comments. Thanks to to our squad BEE NGUYEN and Patrick Marcel for pulling this together. Can Dodgers fans name the cameo appearance of their former first baseman during 2006-2011? https://lnkd.in/gMsVEQTq #DonovanCarter #RediscoverMusic #Technics #Panasonic
Left Off Madison
广告服务
New York，New York 376 位关注者
Building brands and businesses that eventually outgrow us.
关于我们
Left Off Madison is a New York City-based ad agency specializing in developing brands and businesses through a digital-centric approach. Our expertise lies in turning new and transforming brands into high-growth businesses, with multicultural audiences as our superpower. . We have advertising and marketing expertise working across multiple categories including consumer packaged goods (CPG / FMPG), consumer electronics, beauty, alcoholic beverages, healthcare, entertainment, travel and tourism, fintech, automotive, and the unique segment known as branded ingredient. With a bespoke, nimble, multi-service agency solution, Left Off Madison is committed to delivering progressive approaches to consumer cultures, digital, media, creative, and innovation.
- 网站
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https://www.leftoffmadison.com
Left Off Madison的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- New York，New York
- 类型
- 私人持股
- 创立
- 2020
- 领域
- Audience Intelligence、Outdoor、Programmatic、Consumers和Customers
地点
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主要
获取路线
US，New York，New York，10001
Left Off Madison员工
动态
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FUN STUFF THAT WE'RE WORKING ON includes to release of the Midnight Blue version of the AZ80 earbud from Technics. Once you properly fit the earbuds, the noise cancelling is incredible. Seamlessly connects with my mobile phone and laptop so it automatically switches from music to incoming telephone call and video conference call.
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"Historically, you haven't been allowed in those places," says wife, mom, golfer, and gardener Jessica Maceira referring to the legacy of America's golf courses. "In those places, there haven't been a lot of women who look like me." ??♀? ? We at Left Off Madison are very proud to share the next installment of content created for #Technics earbuds (and headphones). Why? Jessica does an incredible job at sharing a high-level view of her journey that might resonate with so many other women (and men) of color. ???? Look for the 30-second version in comments below. ???? Also, more content coming: an actor who was a main character in a popular series on #HBO who is golfing, a highly regarded DJ with residency in Las Vegas who is golfing, and a rising PGA golfer who is deep into fashion and footwear. Thanks to our squad BEE NGUYEN and UbeWolf Labs for producing this and our clients for having trust in us.
Technics "Jessica Maceira x Golf x Technics 120-seconds"
https://www.youtube.com/
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Our own Boris Litvinov and Robert Douglas contribute to another article on retail media networks (RMNs) by Kimeko McCoy for Digiday. It's a must-read for CPG marketers and their shopper marketing teams. (Article behind paywall, but check for free article view.) Far too many marketers are putting blind faith and over-investing in RMNs getting squeezed with premium pricing and ad placements that they could have gotten for less $$. But what's the alternative? Some answers included in Kimeko's piece. #rmn #retail #media #cpg #RetailMediaNetworks
With more than 200 retail media networks (and counting) and finite media dollars, agency executives say a retail media reckoning may be on the horizon. Retail media networks (#RMNs) have been touted as the industry’s latest silver bullet. But given that glut of competition, agency execs say they’re advising clients to be more calculated with their #RMN spend. In conjunction, retailers are asking for more ad dollars, gobbling up advertiser’s trade/shopper marketing budgets and turning their attention to budgets dedicated to national brand marketing efforts to ultimately make more money. Retailers hope off-site ad opportunities will reposition them from performance marketing channels to one-stop-ad shops. #retailmedia In this piece by Kimeko McCoy, we speak to Sammy (Frankel) Rubin of Wpromote, Mike Feldman of VaynerMedia, and Boris Litvinov of Left Off Madison.
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Left Off Madison ceo Robert Douglas contributes to David Kaplan's article on Guerilla Marketing for Association of National Advertisers magazine (article behind paywall).
Do I really have to dress up as Bigfoot to get your attention? Well, hey, it worked for filmmaker Nathan Zellner, who donned several pounds of hair to get New Yorkers in Central Park to see his movie, Sasquatch Sunset. (Note: don't try this stunt in July). Actually, for guerrilla marketing, don't just try a stunt at all. As LEFT OF MADISON CEO Robert Douglas needs to have some follow-through after unveiling a "big surprise," like when he connected his client Technics with streetwear brand Hypebeast for its 2024 Hypegolf Invitational this summer. For more details, read on for my latest in the Association of National Advertisers Magazine...
Guerrilla Marketing Should Be More than Just a Stunt
ana.net
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FUN STUFF we are working on at Left Off Madison is helping to promote the LUMIX line of high-end cameras, including this GH7 that is featured in the video below. #camera #production #shoot
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Kimeko McCoy is pulling back the curtains exposing the truths behind retail media networks that all CPG marketers should think twice about. And our very own Boris Litvinov sharing his views on this in-depth article. Snippet below: Big-name brands with big budgets — think CPG conglomerates — have the ability to pay to play [in the grocery channel with retail media networks]. But such pressure could spell trouble for smaller consumer packaged good brands that already find themselves in a competitive space with limited marketing budgets, the agency execs said. “It feels like double dipping,” said Boris Litvinov, president at ad agency Left Off Madison. “You’re getting a commission off the sale already and you’re forcing me to pay for your ad tech, your ad campaigns for me to run my business through.” #retail #retailmedia #retailmedianetworks #cpg
Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'
digiday.com
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FUN STUFF that we're working on at Left Off Madison includes promoting the suite of amazing microwave and multi-function ovens from Panasonic, like this one. Winter is just around the corner, so get ready...!
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The team at Left Off Madison spent the Labor Day holiday weekend in #Aruba on it's annual company off-site. The team focused some time to develop strategies for the company's growth ahead. More importantly, the squad spent quality time together bonding and reconnecting away from the stresses or work. More on our trip here --> https://lnkd.in/eMz--WNn #companyoffsite #perks #agencylife
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