Left Field Labs

We're thrilled to share an intimate look into the mind of our CEO, Sarah Mehler. From building wooden radios in first grade to crafting groundbreaking AI experiences for Google and Salesforce, her journey is a testament to innovation. ???????? ???????????????????? ??????????????: ? Transforming brand engagement through AI-powered storytelling ? Creating immersive experiences like the 30-foot kinetic Einstein structure ? Exploring the symbiotic relationship between human creativity and machine intelligence Want the full story? Read the full interview from The Clios. #creativetechnology #creativity #innovation

When you’re pushing boundaries and bringing ideas to life with passion and creativity, having a team that cohesively brings out each other’s best is crucial. This team effort, fueled by relentless collaboration and an eye for detail, is what makes even the most challenging endeavors a complete success. From designing Einstein bot haircuts to perfecting those bushy eyebrows, to the behind-the-scenes efforts of so many creatives, technologists, designers, and producers, we never backed down from bringing our best. Our team put in the long hours, the endless iterations, the hair-splitting attention to detail. The result? We created a groundbreaking immersive digital media experience that exceeded expectations and wowed audiences - everyone’s hair was blown back, much like Einstein’s! A huge shoutout to our incredible team that made it happen. You don’t just meet the standard—you shatter it. Every project is brought to life with heart, relentless hustle, and an unwavering commitment to excellence. You’re not just tech experts—you’re partners, problem-solvers, and do-whatever-it-takers. Thank you for everything you do! #creativetechnology #creativity #tech #innovation #team #teamwork

Proud to spotlight Tadji Akhavan Smith's impactful contribution at this year's ADCOLOR Conference and Awards, where she led a powerful conversation on "Breaking the Silence: Advocating for MENA Voices in Creative Industries." The discussion explored critical themes affecting the MENA community in creative workplace, from dealing with cultural biases to finding ways to speak up and be heard. These are the conversations that move our creative industry forward. We're so inspired to have Tadji leading these important discussions and representing Left Field Labs' commitment to advancing diversity in our field. #Adcolor #CreativeIndustry #MENA #Diversity #Inclusion

We're thrilled to share Ken Rivera's incredible experience at this year's Web Summit in Lisbon - a testament to our team's commitment to staying at the forefront of technology and innovation. Special thanks to our partners at Stagwell for making these incredible connections possible. #websummit #creativetechnology #innovation #ai

It’s been a week since Yann Caloghiris led a fantastic panel on Cross-Media Development at Infinity Festival Hollywood and we’re still energized by the insights that came out of it. Here are 5 key takeaways Yann shared with us from his experience: ??. ????: ?????? ?????? ???????????????? ?????????????? The floor at Infinity Fest was buzzing with conversations about how the storytelling world is on the brink of an AI-driven renaissance. With projects like the Russo Brothers’ AI exploration in film, Sony’s innovation retrospectives, and our own discussions on cross-media production, AI is quickly becoming a powerful collaborator. It's reshaping narratives, enhancing VFX, and transforming content creation for the next generation of creators and audiences. ??. ?????????????????? ??????????????????????: ???????? ?????????????? ???? ?????????????????? What was once a niche is now a growing industry. Immersive experiences, like Apple Vision Pro’s ?????????????????? ??????????????????, show that storytelling has a new outlet, offering richer, more participatory narratives. While still catching on with mass audiences, immersive content is undeniably becoming a key player in the entertainment landscape. ??. ??????????-?????????? ??????????????: ?????? ???????????? ???? ???????????????????????? Hollywood’s future is in blending mediums—gaming, film, and live experiences. From Sega’s immersive tech to Marvel’s ???????? ?????, cross-media storytelling isn’t just an add-on, it’s at the heart of modern content creation. ??. ????: ?? ???????????????????????? ?????? ???????????????? AI is helping democratize access to high-level storytelling tools and enabling indie creators to innovate on par with major studios. Projects like AI in Indie Film and NVIDIA’s ecosystem show how AI is fostering inclusivity and new possibilities for narrative creation. ??. ???????????????? ?????????????????? ?????????????? ???????????????????????? Hollywood is exploring new ways to engage audiences through gamified, interactive experiences. From ?????????? & ???????? blockchain projects to real-world ad gamification, storytelling is now all about active participation, tapping into younger generations' interactive sensibilities. #creativetech #emergingtech #ai #artificialintelligence #entertainment #infinityfestival

Tadji Akhavan Smith, Director of Client Partnership at Left Field Labs, is taking the stage at the ADCOLOR Conference and Awards today with other MENA/SWANA leaders. Sharon Mussalli, Reema Elghossain and Mira Kaddoura (She/Her) will be diving into some crucial conversations about amplifying diverse voices in the creative industry. Discussing strategies for self-advocacy and building truly inclusive workplaces - tackling the reality that cultural biases still silence so many marginalized communities. We're thrilled to have Tadji representing our values of diversity and innovation on this influential industry stage. #adcolor #diversityandinclusion

We’re excited to share that Tadji Akhavan Smith, Director of Client Partnership at Left Field Labs, is participating as one of?ADCOLOR Conference and Awards’s leaders this year, and will be sharing the stage with other MENA / SWANA leaders at next week’s conference. For those unfamiliar with #ADCOLOR, it’s an organization dedicated to celebrating diversity in creative industries, creating a community where diverse voices aren’t just heard—they’re empowered. At Left Field Labs, we believe different perspectives make us stronger, and we’re proud to see one of our own stepping into this incredible space. #DiversityAndInclusion #Leadership #BreakingBarriers #CreativeIndustry

A big thank you to Marketing Brew for featuring our CTO, Eric Lee, in a recent article about the growing power of experiential marketing: “When you actually get to engage in that deeper way in person, you really do see that moment of magic.” In a world where people are bombarded with content 24/7, immersive experiences are a game-changer. They are a chance to truly connect. A perfect example? Our recent activation for Amazon’s “The Boys.” Fans didn’t just watch the show, they dove into the story, interacting with the world of “The Boys” in ways that made an unforgettable brand experience. If you’re curious about how experiential marketing can elevate your brand, and create meaningful, memorable connections, check out the full article. https://lnkd.in/ej76EaiD #ExperientialMarketing #ImmersiveExperiences #BrandEngagement #FanExperience #MarketingInnovation

The Left Field Lab team is LIVE at Infinity Festival! Join Alexis Khouri (Adobe), Dan Flanegan (Lot2), Paxton LaZar (Globant), and Yann Caloghiris (Left Field Labs) on Friday, Nov 8th at 11:35AM PST as they unpack the future of gaming amidst rising costs and shrinking revenues. In this exclusive fireside chat, they'll explore: - Adapting to economic pressures: How the gaming industry is navigating financial challenges, layoffs, and uncertainty. - Reevaluating the Free-to-Play model: What’s working, what isn’t, and how game makers are pivoting to build sustainable growth strategies. - GenAI’s role in game development: How artificial intelligence is transforming creativity, production, and user experiences. - Mobile gaming & cross-platform play: The rise of mobile as a dominant force and the trend toward seamless play across devices. - Unionization and workforce dynamics: The growing influence of unions and how the labor landscape is evolving during this critical moment in gaming. #GamingIndustry #GameDevelopment #GenAI #FreeToPlay #MobileGaming #CrossPlatform #Unionization #SustainableGrowth #FutureOfGaming #GameTrends #InfinityFestival

We’re excited to be part of the 7th annual Infinity Festival Hollywood! This year promises an amazing lineup of events, featuring Hollywood’s best creative talent, including Left Field Labs' Executive Creative Director Yann Caloghiris, along with cutting-edge innovations from Silicon Valley. Join us for #xperienceIF as we dive into “Story Enabled by Technology." #Innovation #CreativeTech #InnovativeStorytelling #FilmAndTech #FutureOfEntertainment #GamingIndustryTrends #FutureOfGames @xperienceif