LEFF

Get more from your content marketing in 2025 Last week, our virtual event 2025 Content Trends and Takeaways covered some of the biggest trends shaping content strategy this year. A few key takeaways: ? Knowing your content archetypes can help increase ROI ? Making strategic content investments matters more than ever ?Executing integrated campaigns maximizes your content’s reach and engagement But the conversation doesn’t stop there! Drop a comment or send us a message: What’s the biggest challenge your team faces with content in 2025? Missed the event? Watch the full recording here: https://bit.ly/4iJjtAK

More than half of LEFF’s leadership team are women—but in today’s workforce, that’s still the exception, not the rule. In this special #InternationalWomensDay edition of #IntoTheWeeds, LEFF partner Alia Samhat shares her perspective on what it takes to attract and retain talented women, the power of open dialogue, and the realities of balancing career and family. In this conversation, Alia reflects on her role in shaping an inclusive workplace and the importance of banding together in our work and our communities. Read the full interview here: https://bit.ly/4ku7GIa

According to the World Economic Forum, four of the five top global risks in 2035 will be related to nature and the environment—up from just one of the top five today. For Sebastian Leape, CEO of Natcap, this finding would come as no surprise. Katie Parry, LEFF’s VP of sustainability, sat down with Sebastian to discuss Natcap's mission to accelerate the nature-positive transition by integrating nature intelligence into business decisions, as well as the future of #TNFD and #CSRD. Read the full interview here: https://bit.ly/3XuSkJA

Content marketing can feel like navigating a vast universe—so how do you know where to focus? Our latest blog breaks down the "content marketing continuum" to help you align strategy, creation, and amplification for maximum impact. Read it now: https://bit.ly/43uO6p4 Join us for our upcoming webinar to explore these insights and more! Register here: https://bit.ly/3Di1BxT

Final call! Our 2025 Content Trends and Takeaways virtual event is happening TOMORROW! If you want to: ?? Increase your content ROI ?? Adapt to AI-driven search changes ?? Align your content strategy with business goals … then you don’t want to miss this conversation! Register now, and don’t forget to invite a fellow B2B content leader. Register here: https://bit.ly/3Qof8GZ

Great content doesn’t happen by chance—it takes strategy, insight, and the right execution. LEFF leaders Scott Leff and Alia Samhat will break down the shifts in B2B content trends this year and what companies should do next. Join them on March 6 and bring your questions. https://bit.ly/4gUOSyK

Not all companies excel equally in content strategy, execution, and measurement—but that’s OK. By understanding your content archetype, you can focus on what matters most. Don’t miss this conversation. Register now! https://bit.ly/4i0MXtO

We’ve analyzed the latest shifts in digital, content, and audience behavior using our Content Compass diagnostic tool. The results? Clear and tailored insights on how B2B companies can set priorities in 2025. Attend our virtual event March 6 for practical takeaways on elevating your content reach, impact, and ROI. https://bit.ly/4i5DVeT

We’ve analyzed the latest shifts in digital, content, and audience behavior using our Content Compass diagnostic tool. The results? Clear and tailored insights on how B2B companies can set priorities in 2025. Attend our virtual event March 6 for practical takeaways on elevating your content reach, impact, and ROI. https://bit.ly/4i5DVeT

Knowing your audience is key in developing content that has real impact. ?? In this video, Scott Leff breaks down a critical insight on audience definition—one of the biggest factors in maximizing your content’s ROI. Watch now, and stay tuned for more insights from our upcoming video series.