Lee Forrest

NEW ARTICLE: Does Seth Godin Know Anything About Branding, or Was David Ogilvy Right All Along? Seth Godin defines branding as a performance, an attention game. David Ogilvy defined branding as a relationship, a form of persuasion established over time. That difference is between a one-hit wonder and an artist whose music lasts generations. If you want effective marketing, here’s the bottom line: Don’t be just a purple cow. Be something worth believing in. Read the whole article and share your thoughts. https://lnkd.in/eSQYhJRa

The difference between a brand extension that thrives and one that fizzles out like a bad sequel comes down to knowing when to nurture a separate identity versus leveraging existing brand equity. Read our article, "When Should a Brand Stand Alone?" https://lnkd.in/eVeY85_F #productdevelopment #branding #entrepreneur #smallbusiness

NEW INSIGHT: Building a Brand That Lasts When Everyone Wants Instant Success "Jumping on every branding bandwagon dilutes your identity. Customers notice when a brand tries too hard to stay relevant instead of being grounded in something real. That's not to say you should ignore trends completely. The key is knowing when a trend aligns with your brand's core identity and when it's just noise. https://lnkd.in/ewu8c2yj #brandstrategy #smallbusiness #growyourbusiness

Have you ever met someone who talks a big game but doesn’t quite deliver? Maybe they make grand promises, dress the part, and sound convincing—but after a while, you realize there’s no real substance. Businesses can be like that, too. They crank up their marketing machine, throw out offers, blast social media with promotions, and chase quick sales. But when the hype dies down, customers don’t stick around. Why? Because marketing gets them in the door, but branding makes them stay. Click the article link to read on... https://lnkd.in/erVzmTuw

* NEW BRAND INSIGHT ALERT * AI Should Support Your Marketing, Not Replace It "Use AI to take things off your plate. Just don’t let it take the soul out of your marketing. Because, in the end, people don’t buy from robots. They buy from?people." https://lnkd.in/erB5Nuxi Subscribe to Elevate Your Brand for more insights...